Lol. Wtf?? This looks proper bizarre
The word you are looking for is "fun"; Western studios have become so concentrated on REALISM and SERIOUS RELATABLE PROTAGONISTS WITH EMOTIONAL DAMAGE that a lot of them have forgotten that the underlying bedrock of a game is supposed to be having fun. Japan, thankfully, has not.
And honestly, think about the Japanese games that shaped the world - they were pretty bizarre themselves.
Donkey Kong - why is a giant ape kidnapping a woman and throwing barrels?
Super Mario Bros. - why are there animated mushrooms and flying tortoises? Et cetera. Did you ever once stop playing these games because they made no sense? No, because you were having so much fun that the premise was rendered irrelevant.
This basically looks like the
Yakuza series except with America and zombies instead of Japan and thugs, and while I've never been a fan of that particular series, this looks far more interesting to me.