Despite the recent successful launch of Dragon Ball Sparking! Zero, which sold 3 million units in 24 hours, it looks as though Bandai Namco is pressuring 200 of its 1,300 employees in Japan to voluntarily resign in what is being called a short-sighted move to boost profits. According to a recent Bloomberg report, the Japanese game developer is skirting strict labor laws in Japan by removing all work responsibilities from 200 of its employees. Allegedly, nearly 100 of those staff being pressured into resignation have already left the company. Along with the layoffs, Bandai Namco has apparently cancelled three new games that were in development, namely, new Dragon Ball, One Piece, and Naruto games.
This shift at Bandai Namco comes in spite of a booming Japanese game industry, which will reportedly grow by 6.66% annually until 2029. Game Developer attributes Bandai Namco's coerced "voluntary" layoffs to the losses generated by the consistently underwhelming performance of the company's online division, which supposedly generated a net loss of an equivalent to $51.35 million in the last fiscal year. If our recent reporting is any indication, there seems to be a shift in the overall gaming market, in which younger audiences predominantly seem to prefer multiplayer (specifically PvP) games. Second to PvP is single-player gaming, which was consistently the preferred game type for more than 30% of gamers, regardless of age groups. This latter niche is seemingly where Bandai Namco's strengths and audience seem to lie, along with many of its other Japanese game studio competitors, like From Software, Nintendo, and Capcom.
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This shift at Bandai Namco comes in spite of a booming Japanese game industry, which will reportedly grow by 6.66% annually until 2029. Game Developer attributes Bandai Namco's coerced "voluntary" layoffs to the losses generated by the consistently underwhelming performance of the company's online division, which supposedly generated a net loss of an equivalent to $51.35 million in the last fiscal year. If our recent reporting is any indication, there seems to be a shift in the overall gaming market, in which younger audiences predominantly seem to prefer multiplayer (specifically PvP) games. Second to PvP is single-player gaming, which was consistently the preferred game type for more than 30% of gamers, regardless of age groups. This latter niche is seemingly where Bandai Namco's strengths and audience seem to lie, along with many of its other Japanese game studio competitors, like From Software, Nintendo, and Capcom.
View at TechPowerUp Main Site | Source
