Lexar, the globally renowned storage brand, attended IFA 2024, where it hosted a product launch event and workshops showcasing its innovative new industry-leading catalog, including Portable SSDs, memory cards, DRAM, and other innovative products.

Marking IFA's centennial in 2024, the 'Creation' theme underscores storage's integral part in driving innovation. Under the 'Memory Creates Endless' theme, Lexar set up a 'Journey of Memory' booth area, displaying groundbreaking storage products tracing back to a century ago. This vividly showcased how the evolution of storage technology has influenced and empowered creators. Through this technological evolution, Lexar has remained at the forefront, consistently delivering products and services that exceed users' expectations.

Lexar previewed part of their CES lineup late last week—we got a quick briefing that outlined various upcoming portable SSDs, M.2 NVMe SSDs, and professional CFExpress cards. TPU staffers spent some quality time at the storage specialist's booth in Las Vegas—they have reported back that emphasis has been placed on Lexar's portable SSD products. The headliner appears to be the prominently placed ARMOR 700 Portable SSD—this boasts an extra rugged design, thus providing the level of on-the-go protection that is required by modern professionals.

The ARMOR 700 will be available in three capacities: 1 TB, 2 TB and 4 TB. Maximum read and write speeds of 2000 MB/s are advertised on Lexar's wall-mounted exhibit, with support for 6K RAW video files. The rugged and durable housing has been certified at IP65, with drop-resistant properties. The already released SL660 BLAZE Gaming Portable SSD was showcased at CES, but it was joined by a similar looking (non-RGB equipped) sibling—the new SL600 is a more sober looking option, aimed at professional types. The SL500 Portable SSD sports credentials for a wide range of purposes: mobile devices, laptops, cameras as well as gaming on current generation games consoles. Lexar states that the SL500 is powered by Silicon Motion Technology portable SSD controllers—with speeds up to 2000 MB/s read and 1800 MB/s write. Capacities noted on the exhibit wall are 1 TB, 2 TB and 4 TB—this applies to the SL600 specification as well.

Lexar, a leading global brand of flash memory solutions, joined Gamescom 2023 for the first time. Lexar also unveiled some of the new products that are estimated to be launched in Q4 2023 for the first time at the show. Designed for PC enthusiasts to accelerate their workflow, the new portfolio includes internal SSDs, DRAM.

The performance of Lexar ARES RGB DDR5 Desktop Memory reaches a new height of 8000MT/s and 8400MT/s, allowing hardcore gamers and PC enthusiasts to experience superior performance with next-gen DDR5. And, in addition to the performance, this memory also features Lexar RGB Sync so gamers can customize the RGB LED to their own style, and its sleek premium aluminium heat spreader keeps the system cool. It is built with on-die ECC, which leverages real-time data error correction for increased data stability and reliability. With on-board Power Management IC (PMIC), it provides better power control and power delivery.

Lexar, a leading global brand of flash memory solutions, is excited to announce three additions to its gaming product lineup - the new Lexar NM790 M.2 2280 PCIe Gen 4×4 NVMe SSD, Lexar ARES DDR5 Desktop Memory in 6400MT/s, and Lexar ARES RGB DDR4 Desktop Memory in 3600MT/s.

The NM790 M.2 NVMe SSD is perfect for gamers and content creators, delivering incredible speeds of 7400 MB/s read, 6500 MB/s write thanks to its PCIe Gen 4 tech, which includes HMB 3.0 and Dynamic SLC Cache. So whether users are looking to vanquish foes in their gaming battles or conquer their latest creative pursuits, the NM790 SSD is ready to take on the challenge.