Beats Electronics Launches "Beats Pill" Speakers and "Executive" Premium Headphones
Beats Electronics LLC, the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, today announced the expansion of the company's global product offering with the introduction of the Beats Pill, a portable wireless speaker with built-in patented Beats Audio, and the Executive premium headphones. Beats currently owns over 56% of the $100+ premium headphone market in North America according to data from NPD, and these two new products will continue to raise the bar across form, function, design and most importantly, sound quality.
"The introduction of the Beats Pill and the Executive is the perfect beginning to a truly autonomous Beats as we transform into a freestanding consumer electronics company this year, " said Beats By Dr. Dre President & COO, Luke Wood. "These products demonstrate our total commitment to design, technological innovation and premium sound experience."
"The introduction of the Beats Pill and the Executive is the perfect beginning to a truly autonomous Beats as we transform into a freestanding consumer electronics company this year, " said Beats By Dr. Dre President & COO, Luke Wood. "These products demonstrate our total commitment to design, technological innovation and premium sound experience."