Qualcomm is becoming serious about its server CPU ambitions. Today, we have learned that Sailesh Kottapalli, Intel's former chief architect for Xeon server processors, has joined Qualcomm as Senior Vice President after 28 years at Intel. Kottapalli, who announced his departure on LinkedIn Monday, previously led the development of multiple Xeon and Itanium processors at Intel. Qualcomm's data center team is currently working on reference platforms based on their Snapdragon technology. The company already sells AI accelerator chips under the Qualcomm Cloud AI brand, supported by major providers including AWS, HPE, and Lenovo.

This marks Qualcomm's second attempt at entering the server CPU market, following an unsuccessful Centriq effort that ended in 2018. The company is now leveraging technology from its $1.4 billion Nuvia acquisition in 2021, though this has led to ongoing legal disputes with Arm over licensing terms. While Qualcomm hasn't officially detailed Kottapalli's role, the company confirmed in legal filings its intentions to continue developing data center CPUs, as originally planned by Nuvia.

Qualcomm is a company well known for designing processors going inside a vast majority of smartphones. However, the San Diego company has been making attempts to break out of its vision to focus on smartphones and establish new markets where it could show its potential for efficient processor design. According to Bloomberg's insights, Qualcomm is planning to re-enter the server market and try again to compete in the now very diverse space. In 2014, Qualcomm announced that the company is developing an Arm ISA-based CPU that will target servers and be an excellent alternative for cloud service providers looking at efficient designs called Centriq. Later on, in November of 2017, the company announced the first CPU Centriq 2400, which had 48 custom Falkor cores, six-channel DDR4 memory, and 60 MB of L3 cache.

What happened later is that the changing management of the company slowly abandoned the project, and the Arm CPU market was a bit of a dead-end for many projects. However, in recent years, many companies began designing Arm processors, and now the market is ready for a player like Qualcomm to re-enter this space. With the acquisition of Nuvia Inc., which developed crazy fast CPU IPs under the leadership of industry veterans, these designs could soon see the light of the day. It is reported that Qualcomm is in talks with Amazon's AWS cloud division, which has agreed to take a look at Qualcomm's offerings.

At a press conference held today in San Jose, Calif., Qualcomm Datacenter Technologies, Inc., a subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), officially announced commercial shipment of the world's first and only 10 nanometer server processor series: the Qualcomm Centriq 2400 processor family. The Qualcomm Centriq 2400 processor family is the first high-performance Arm-based processor series designed to offer groundbreaking throughput performance for cloud workloads running in today's datacenters. Purpose built for cloud, the Qualcomm Centriq 2400 server processor family delivers exceptional performance-per-watt and performance-per dollar.

"Today's announcement is an important achievement and the culmination of more than four years of intense design, development and ecosystem enablement effort," said Anand Chandrasekher, senior vice president and general manager, Qualcomm Datacenter Technologies, Inc. "We have designed the most advanced Arm-based server processor in the world that delivers high performance coupled with the highest energy efficiency, enabling our customers to realize significant cost savings."