
Qualcomm Snapdragon X-Powered Laptops Flagged with "Frequently Returned Item" Tag
Qualcomm's Snapdragon X platform is hitting more road obstacles as the platform matures. First, it was low sales in the third quarter of 2024, and now it is the latest flag from the world's largest online retailer—Amazon. According to Windows Central, Amazon has flagged Microsoft's Surface Laptop 7 AI PC with the "Frequently Returned Item" flag. Being pretty much self-explanatory, the flag marks items "with the highest return rates for their product category." Presumably, Amazon's algorithm has weighted out return rates of AI PCs, and it turns out that Qualcomm Snapdragon X-powered Surface Laptop 7 has not stuck with consumers for long. Amazon's return policy allows product returns 30 days after receiving an item, and it seems like customers aren't pleased with it.
However, the laptop currently maintains a 4.2/5-star rating based on 360 ratings. 12% of these are one-star and 71% are five-star ratings. A sudden spike in returns may be boosted by Microsoft updating the Surface Laptop 7 with an Intel Core Ultra series of processors, so customers are returning their Arm-based laptops for x86 variants. We need more data to make further conclusions. As a reminder, despite sequential growth of 180% in Q3 2024, Snapdragon X-powered devices represent less than 1.5% of the Windows market, according to research from Canalys. Qualcomm sold around 720,000 Snapdragon X devices, accounting for only 0.8% of all PCs sold in Q3 2024. We are waiting for new data to compare to the rest of the ecosystem.
However, the laptop currently maintains a 4.2/5-star rating based on 360 ratings. 12% of these are one-star and 71% are five-star ratings. A sudden spike in returns may be boosted by Microsoft updating the Surface Laptop 7 with an Intel Core Ultra series of processors, so customers are returning their Arm-based laptops for x86 variants. We need more data to make further conclusions. As a reminder, despite sequential growth of 180% in Q3 2024, Snapdragon X-powered devices represent less than 1.5% of the Windows market, according to research from Canalys. Qualcomm sold around 720,000 Snapdragon X devices, accounting for only 0.8% of all PCs sold in Q3 2024. We are waiting for new data to compare to the rest of the ecosystem.