EINAREX seems to be a fledgling brand, but the TechPowerUp team was impressed with the company's wide selection of products on show at the January CES event. EINAREX's CPU coolers and power supplies have already received coverage, but it is high time to take a look at their case range. This group is split into three distinct series: Pulse, Zenith and Prisma. Wood panels have become an increasingly common sight on PC enclosures—EINAREX's compact M-ATX Pulse PM400 model is a new candidate in this field. A stylish exterior is combined with an interior that is optimized for airflow—builders can mount up to nine cooling fans and the top section can accommodate a 240 mm liquid cooler. TPU sleuthing revealed that there is no USB-C port on the top I/O panel—up here you get two USB 3.0 ports and a combined audio/mic 3.5 mm jack.

EINAREX is targeting the enthusiasts and elite content creator market with its Zenith ZM800 model—this M-ATX flagship case sports glass panels on the front and side—thus providing a full panoramic view of its interior space. The CES demonstration sample is a white enclosure (also available in black) equipped with four RGB fans. Non-RGB "Core" white and black variants are listed on the ZM800 product page. Builders can fit a maximum of seven 120 mm cooling fans, and there is plenty of room and multiple mounting points to take on a 360 mm liquid cooler.

EINAREX brought a slick little lineup of fans, AIO CLCs, and air-based CPU coolers, to the 2025 International CES. The EINAREX EX12CI is a premium and durable fan designed for moderate air pressure, but low noise due to the profile of its impeller blades. It features the company's unique lighting design consisting of four silicone diffusers near the edges of the fan frame, each with a couple of addressable RGB LEDs. The fan features a fluid-dynamic bearing. It comes in white and black. The EX12A trades some of that silence for higher airflow, with a different impeller profile. It retains the fluid-dynamic bearing, and lighting design.

The EINAREX Echo line of AIO CLCs come with two or three EX12A fans depending on the model and radiator size, which ventilate a 240 mm or 360 mm radiator. The star attraction with these is a cubical pump-block with what looks like a 2.7-inch true-color LCD. Besides radiator sizes, the Echo series come in white or black color trims. The EINAREX Vertex is essentially the same cooler as the Echo, but with a 3-D glass structure on top of the pump-block which displays the company logo as a hologram. There are addressable LEDs studded, so you can change the color of this holographic logo.

EINAREX is a new entrant at this year's CES, and brought a large lineup of cases, coolers, fans, and power supplies. We begin our coverage with the PSUs. The Nexus series forms the company's upper-mid segment. These are contemporary with support for ATX 3.2 and PCIe 5.1 CEM readiness. The PSU boasts of Cybenetics Gold switching efficiency. The Nexus line comes in upper-mid Wattage, ranging from 750 W to 1200 W, offering full modular cabling, which includes a 600 W 12V2x6 connector. The Apex L1 series forms the company's mainstream segment offering, with partially modular cabling, along with Cybenetics Bronze switching efficiency.

The Apex LS series is a slight step up, with full modular cabling, ATX 3.0 + PCIe 5.0 readiness, and Cybenetics Silver efficiency. The Apex SFX series is designed to offer fairly high Wattage in the compact SFX form-factor. These come with full modular cabling, Cybenetics Bronze efficiency, and a 12V2x6 connector. This isn't the company's only SFX product, there's also the upmarket Nexus SFX, offering Cybenetics Gold efficiency, and more advanced ATX 3.1 and PCIe 5.1 CEM.