NVIDIA's fresh faced GeForce RTX 4070 graphic card range has not been flying off shelves around the world, and Team Green could be pivoting their approach somewhat after receiving lower than expected sales figures via company reports. Their component suppliers have already mentioned that the entire GeForce RTX 40 family is on a comfortably steady production schedule - with no instructions received from HQ to up the ante. In the latest development this week, individuals with insider knowledge of factory schedules in China have claimed that NVIDIA has informed board partners (AICs) that output for the GeForce RTX 4070 line is getting paused for a month. The temporary cutoff in factory output will allow, they hope, for the currently sitting stock to get cleared out. A substantial surplus of GeForce RTX 4070 cards could disrupt distribution networks and overstock warehouses.

Industry watchdogs have theorized that NVIDIA's board partners are having a difficult time offloading their premium tier RTX 4070 custom cards onto paying customers. The Founders Edition and closer-to-reference models have sold quite respectable numbers according to early analyses, but more expensive options are considered to be too expensive by the customer base. There is apparent crossover in pricing with the fancier GeForce RTX 4070 Ti range, and a savvy buyer will tend toward superior silicon rather than a shiny cooling solution combined with a factory-issued overclock. A computer hardware retailer in the UK, Novatech, has chosen to cut the price of a Palit RTX 4070 Dual model by £40/$50, as reported yesterday. The asking price has since returned closer to RRP - at the time of writing it stands at £579.98.

One of the world's leading PC components and peripheral manufacturers, is pleased to announce that they have entered a partnership with Exertis, CCL Computers, Ebuer.com, Novatech, and Box.co to expand the GeIL brand across the United Kingdom. There are more channels to purchase GeIL's first-class product in the United Kingdom and better overall customer experience. A total win-win for PC enthusiasts.

"We are excited to have this opportunity to bring our line of popular memory products to even more customers across the United Kingdom, commented Jennifer Huang, Vice President at GeIL Memory. "We put a great deal of thought and consideration into whom we would work with, and these are all well-established and highly respected companies collaborating with us. Through this new partnership, our customers are going to get amazing access to our memory, as well as exceptional price points."

UK PC seller Novatech has officially entered the Ultrabook club by launching the nFinity family of 14-inch machines. These mobile PCs measure 333 x 229.5 x 18 mm, they weight just 1.65 kg, and have a 1366 x 768-pixel display, a Core i3-2367M/i5-2467M/i7-2637M processor, 2/4 GB of RAM, a 64/128 GB solid state drive, an Intel integrated graphics.

The nFinity also have a 1.3-megapixel webcam, WiFi, Bluetooth, a HDMI output, two 1.5 W speakers, a 3-in-1 card reader, and a 58.5 WH battery allowing for up to 7 hours of operation. Novatech's ultrabook line starts at £429.98 (~ $687).

Novatech Ltd, UK's leading PC and laptop manufacturer announced today the latest addition to their Elite range of PCs. Featuring the new Intel Core i5 750 2.66GHz processor and two NVIDIA graphics cards, the Novatech Elite Pro boasts incredible performance and a truly immersive gaming experience from just £999.

"The i5 offers superb performance for the price, with plenty of head room for overclocking" explained Kriss Pomroy, Commercial Director, Novatech Ltd, "however it's the Elite Pro's perfect balance of components and peripherals that makes this system so special."