Sony Electronics Inc. today announced the WF-C710N Truly Wireless Noise-Canceling Earbuds, with Sony's noise-canceling technology, long-lasting battery, and clearer call quality. The WF-C710N earbuds are packed with great sound quality, new stylish colorways with versatile looks, and offers a range of easy-to-use features, putting everything listeners need into a small and affordable design.

Additionally, Sony introduced new color options for the WH-CH720N Wireless Noise-Canceling Headphones and WH-CH520 Wireless Headphones in their current lineup. The WH-CH720N and WH-CH520 will add a pastel pink color option, and the WH-CH520 will also add a yellow option.

Team Group Inc.'s gaming brand, T-FORCE, has launched two new color variants for its high-end XTREEM memory series: the T-FORCE XTREEM DDR5 in pink and the T-FORCE XTREEM ARGB DDR5 in snow white. T-FORCE is committed to delivering the ultimate performance experience for gamers. In addition to continuously enhancing technical specifications, the design is also innovative. These memory modules not only fully unleash the performance required by overclocking gamers but also introduce a new, stylish aesthetic, meeting both performance and fashion demands.

The T-FORCE XTREEM DDR5 now comes in a new diamond rose variant, featuring a sandblasted metal texture heat spreader adorned with the T-FORCE logo. It makes a stunning debut among the diverse range of memory options. Meanwhile, the T-FORCE XTREEM ARGB DDR5 launches in white, with a snow-white sandblasted heat spreader and dual light bars, carefully selected to showcase a multi-layered optical design. This creates an immersive soft white RGB aurora effect. The T-FORCE XTREEM series supports overclocking technology on both Intel and AMD platforms, offering one-click overclocking with dual-mode modules that fully unleash peak performance. While TEAMGROUP continues to develop high-spec products, it also remains attuned to market trends, offering a variety of vibrant design choices to provide the best memory solutions for gamers.

KFA2, the brand owned by Galax for specific markets in Europe, announced its GeForce RTX 4070 SUPER EX Gamer graphics card in two new trims, Pink, and White. The regular RTX 4070 SUPER EX Gamer the company launched in January comes in black. The Pink trim involves a bubblegum pink shade taking over the cooler shroud and metal backplate. Ditto with the white trim. The PCB underneath both cards remains black, but since the cooling solution dwarfs it, it most remains out of sight when installed.

Both cards feature frosted acrylic fan impellers, with addressable RGB LEDs located in the fan hubs. Besides the illuminated fans, the GeForce RTX logo on top of the card comes with RGB LED illumination. Both cards come with a mobile app-based control for the lighting. This app talks to a service installed in your PC over the Internet, which interacts with the graphics card. Much like the regular black RTX 4070 SUPER EX Gamer, the two cards stick with NVIDIA-reference clock speeds of 2475 MHz boost for the GPU, and 21 Gbps (GDDR6X-effective) for the memory. KFA2 is pricing both the Pink and White variants at 679€ including taxes, a 20€ premium over the regular black EX Gamer card.

Zephyr has produced an NVIDIA GeForce custom graphics card that sports a very unique pink printed circuit board—bright and pastel colors have featured on cooling solutions in the past, but this new-ish product presents the first example of a PCB with a tinge of blush. Renowned hardware tipster harukaze5719 broke from his normal delivery of very cold and macho tech on social media, and shared his discovery of Zephyr's GeForce RTX 3060 Ti compact ITX card.

International buyers will be disappointed to learn that the pink Ampere card is a China market exclusive, with the company only offering a limited number of products on JD.com. VideoCardz notes that the card's specifications are not at all special, despite its interesting compact form factor and brightly toned cooling solution design. It is a non-overclocked model based on the older RTX 3060 Ti GDDR6 GPU variant with a standard 1750 MHz boost clock, 8 GB VRAM configuration, and a single 8-pin power connector.

Fantech has uploaded an unboxing video featuring the two new color variations of its Aria XD7 wireless gaming mouse - Sakura Pink and Retro Beige. These new colorways join the original lineup - consisting of standard black and white editions. The pink and beige models were first revealed late last year, and an expected/estimated release date was teased for Q1 2023. Alas, it seems that the fresh product lineup has undergone delays - until now - the Sakura and Retro Beige Aria XD7 models are available to order directly from Fantech's online store or regional retailers.

The Fantech Aria XD7 wireless gaming mouse was first released during last year's Spring season, and the compact powerhouse was immediately hailed as a very decent alternative to its closest rivals - in the shape of Logitech's G305 and Razer's Orochi V2 - the Aria also offered very up-to-date interior components and a low weight - coming in at 59 grams. The flagship Pixart PAW3395 optical sensor (max. 26,000 DPI) provided a significant technical upgrade over similarly egg-shaped mice on the market, and Fantech chose to sell the Aria XD7 at a very reasonable price (MSRP $70). Other notable features include a pair of Kailh GM 8.0 primary switches, a TTC Gold scroll wheel encoder, pure PTFE skates and the inclusion of a generous accessories package.

Leading gaming accessories maker Turtle Beach Corporation (NASDAQ: HEAR) today announced two new colorways, Teal and Pink, are now available for its Designed for Xbox Stealth 600 Gen 2 MAX wireless gaming headset. The new Stealth 600 Gen 2 MAX Teal and Pink colorways are also Turtle Beach's first certified CarbonNeutral products, with emissions reduced and offset in line with The CarbonNeutral Protocol, marking an important milestone in the Company's ongoing sustainability efforts. The Stealth 600 Gen 2 MAX upped the series' already impressive offering with a massive 48+ hour battery life and multiplatform connectivity with more gaming systems, in addition to the powerful 3D spatial surround sound, crystal-clear mic performance, and unmatched comfort that's made the Stealth 600 series headsets top-selling products since their debut. The Stealth 600 Gen 2 MAX Teal and Pink join the Black, Midnight Red, and Arctic Camo colorways for the same $129.99 MSRP, and all options are available now at www.turtlebeach.com and participating retailers worldwide.

Since their August 2020 debut, Turtle Beach's Stealth 600 Gen 2 has been the #1 best-selling headset series. Additionally, popular gaming publication MP1st reviewed the Designed for Xbox Stealth 600 Gen 2 MAX and awarded it their Editor's Choice designation, saying, "They're excellent, and maybe in fact amongst the best headsets I have ever used on consoles."

PowerColor is readying a Japan-specific Pink Edition variant of the Radeon RX 6600 XT Hellhound graphics card. For the most part, this is a Spectral White color-scheme variant of the RX 6600 XT Helhound, but with pink replacing the blue bits, to match the colors of the Japanese Spring. We're not sure what's the design message PowerColor is trying to convey with its combination of a butch, violent branding of a predator and "Hellhound" name, combined with flowers and petals, but here's one for those who can find meaning. It's possible that the two 100 mm fans of the cooler light up in pink, out of the box. VideoCardz theorizes that this could even the RX 6650 XT Hellhound Pink Edition, but there's no way of telling, for now.

We are excited to announce that our lightest and fastest PRO gaming mouse yet is now available in PINK. The Pink PRO X SUPERLIGHT comes complete with LIGHTSPEED wireless technology, the HERO 25K sensor, and a highly refined mechanical design, and it has become the new standard reference for the world's elite esports professionals.

To meet the demands of competitive gaming, the PRO X SUPERLIGHT was meticulously redesigned and engineered to reduce weight while enhancing performance. Weighing in at less than 63 grams, it is nearly 25% lighter than the standard PRO Wireless. In addition, the PRO X SUPERLIGHT features responsive 2.4 GHz LIGHTSPEED wireless technology for untethered play and up to 70 hours of battery life. The new mouse has large, zero-additive PTFE feet, for a low-friction experience that delivers unrivaled precision, speed and maneuverability.

HIS today announced two new graphics cards to their lineup, and these are colorful ones (no pun intended). The Pink and Blue Army graphics cards the company is announcing today are based on AMD's RX 5700 XT graphics card, powered by Navi, and will be available in both colors in both OC and non-OC versions (these non-OC versions still carry higher clocks than AMD's reference ones, though).