Even amidst fears of the company closing down, GeCube has made it a point to release new products. The latest offering is a passively-cooled Radeon HD 4550 accelerator. The GC-HD4550LP3-E3 is a half-height, HTPC-friendly graphics card which makes do with a heatsink to cool it. The heatsink spans across three quarters of the length of the card.

The card is driven by the 55 nm RV710 GPU which holds 80 stream processors, and a 64-bit wide memory interface to hold 512 MB of GDDR3 memory. The core is clocked at 600 MHz, with the memory at 800 MHz (1600 MHz DDR). DVI and HDMI connectors are located on the card, with a D-Sub connector that extends out. Expect this card to be priced around €50.

SAPPHIRE Technology, the leading manufacturer and worldwide supplier of AMD/ATI based graphics solutions is introducing two new graphics families aimed at mainstream users.

The new SAPPHIRE HD 4550 is a new mainstream product based on the architecture of the highly successful HD 4000 series. With its 80 stream processors, core clock speeds of 600MHz and carrying 512MB of GDDR3 memory clocked at 900MHz (1.8GHz effective) the SAPPHIRE HD 4550 brings features previously associated only with high end cards to the cost conscious user. These include DX 10.1 compatibility, on board hardware UVD version 2.0 with support for AMD's Avivo HD, HDMI support with 7.1 surround sound as well as extremely low power operation featuring AMD Powerplay dynamic power management.

Force3D launch the Force3D Radeon HD 4550 and Force3D Radeon HD 4350, that deliver you the performance you need, to to take your high-definition experience to the new level, at home, work and play. The Force3D Radeon HD 4550 and Force3D Radeon HD 4350 outwit the old generation performance by more than double the 3DMark Vantage Performance speeds and more than 25% in 3DMark06.

With Force3D Radeon Radeon HD 4550 and Force3D Radeon HD 4350, you can watch Blu-ray movies and HD content with incredible visual fidelity and view digital photos with over 1 billion colours. Enjoy unprecedented levels of graphics realism and play the latest games with support for Microsoft DirectX 10.1 . Do it with the entire breakthrough efficiency that doesn't compromise on performance.

AMD today announced the introduction of the ATI Radeon HD 4550 and ATI Radeon HD 4350 graphics cards, the latest additions to the award-winning ATI Radeon HD 4000 series graphics line up. These feature-rich graphics cards deliver exceptional gaming and HD multimedia performance at value prices. Both cards are based on the same technology found in the celebrated ATI Radeon HD 4800 series, including support for the latest DirectX 10.1 games and superior HD multimedia capabilities. Delivering mainstream-class performance at a value price, the ATI Radeon HD 4550 graphics card plays demanding game titles previously unplayable by cards in this price segment, and for less than USD $59 for a 512MB memory configuration. An even more incredible value, the ATI Radeon HD 4350 graphics card is the ideal introduction to the ATI Radeon HD 4000 series, priced for less than USD $39 for a 256 MB memory configuration, giving gamers and multimedia enthusiasts more features than products available from the competition today.

Later this month, AMD is expected to launch the ATI Radeon HD 4550 graphics processor (GPU). Its board SKU details have surfaced. The RV710 graphics processor will make it to the grass-root of entry-level and high-definition media grpahics boards. It is based on the 55nm silicon fabrication process. The GPU has a transistor count of 242 million, it has 80 stream processors. It is engineered in a way that makes it draw less than 25W. In the form of reference designs, AMD will release two cards: a full height, passively cooled 512 MB DDR3 version, and a low-profile, 256MB fan-heatsink cooled card. Both models have core clock speeds of 600 MHz with the memory clocked at 800 MHz on a 64-bit wide memory bus. The GPU schematic shows it to have 8 texture address and 8 texture filter units. There's only one render back-end. The 512MB variant is expected to be priced at US $49~59, while the 256MB variant in the $39~49 range. These cards are expected to compete with the GeForce 9400 GT GPU.