Creative Technology and TGIF have teamed up to offer gamers the perfect balance of immersive audio and ergonomic comfort. By merging Creative's industry-leading audio technology with TGIF's expertise in designing high-performance ergonomic gaming chairs, this partnership kicks off with the launch of the T0 Aurena gaming chair speaker system - engineered to deliver superior audio and comfort for users during extended gaming and entertainment sessions.

Debuting at CES 2025, the innovative speaker system features Creative's SoundBlaster CMSS3D+ technology, delivering rich, multi-dimensional audio that brings games and movies to life. This pioneering technology can create a surround sound experience within a compact desktop setup, offering a wider, more immersive soundstage for a lifelike audio experience. Gamers can expect to feel every moment in vivid detail—from the precision of footsteps in first-person shooter games to the cinematic depth of movie soundtracks—all while relaxing in the comfort of TGIF's expertly designed ergonomic gaming chairs.

Creative announced retail availability of new Tournament Edition variants of its SoundBlasterX H5 and SoundBlasterX H7 gaming headsets. The variants are characterized by large 50 mm drivers and cushioning designed for extended periods of gameplay (as in tournaments). Both are stereo headsets, but the H7 comes with a USB DAC that puts out virtual 7.1-channel audio, with support for 24-bit/96 kHz audio formats. The 50 mm drivers range between 20 Hz to 22 kHz, with 32Ω impedance, and 118 dB/mW sound-pressure sensitivity. The retractable microphone ranges between 100 Hz to 15 kHz, with 2.2Ω impedance. The company didn't reveal pricing.

GIGABYTE TECHNOLOGY Co. Ltd., a leading manufacturer of motherboards and graphics cards, today announced the launch of its latest gaming motherboard the GIGABYTE G1.Sniper Z87 at Blizzcon 2013, one of the biggest US gaming events of the year. The GIGABYTE G1.Sniper Z87 combines our signature AMP-UP Audio feature set with Killer E2200 networking, gold hardware, ruthless performance and looks that could kill.

"The new G1.Sniper Z87 has PC gaming built-in to its DNA, an utterly compelling choice for any high performance PC built with fragging in mind," commented Henry Kao, Vice President of GIGABYTE Motherboard Business Unit. "It's fantastic to be here as the exclusive motherboard sponsor at Blizzcon 2013, and also have the opportunity to showcase our latest gaming platform to thousands of true hard core gamers."

MSI, the world's leader in motherboards and graphics cards has chosen Creative Sound Blaster Cinema audio technology for its new motherboard lineup. Sound Blaster is the leading brand in PC gaming audio and MSI is excited about the prospect of providing class-leading audio technology with its motherboards. Thanks to the Sound Blaster Cinema suite of audio technologies, gamers can enjoy upgraded surround sound through their stereo headphones, enhanced gaming sound effects and Smart Volume control for long gaming sessions.

When using Sound Blaster Cinema, gamers will be able to hear their opponents more clearly and easily while enjoying the competitive advantage of accurate positional audio to reveal the precise location of their opponents. Sound Blaster Cinema will first be introduced on MSI's new Gaming motherboards, on display at CeBIT 2013 in Hanover from March 5th to March 9th.