Sony today introduced a bold new line for fall including a new form factor PC, VAIO | Flip PC, featuring the flexibility of a convertible with the computing power of a traditional clamshell PC, the world's thinnest Windows 8 tablet with Intel Core Processor family, the VAIO Tap 11 Tablet PC*, and the next evolution of the mobile all-in-one PC, VAIO Tap 21, encompassing portability, power and beautiful design.

"Consumers want the portability and convenience of a tablet but don't want to sacrifice PC power, said Pedro LaFarga, SVP, Sony VAIO & Networked Products Division. "With Sony's new VAIO | Flip PC and VAIO Tap 11 form factors, they don't have to. Sony will continue to lead the fast changing PC industry, offering new experiences in both productivity and play while always incorporating the best technologies from our display, imaging and audio groups."

Sony is raising the status of its VAIO Duo, Pro and Fit models by releasing a limited number in a lustrous, rich, glossy red. The VAIO | red edition is distinctly Sony featuring exquisite details, extreme portability and speedy performance. The signature red finish is achieved by a variety of painting techniques on different materials, including carbon fiber and aluminum. Multiple paint layers are individually applied and hand-polished, building layer upon layer of rich, lustrous color. To give it that extra glossy finish, a durable protective UV coating creates an extra vibrant sheen with gorgeous depth and richness.

In addition to premium luxury design, the new VAIO | red edition is fused with the power of Sony's display technologies, exceptional camera quality and audio technology. "Sony has a tradition of designing products built on passion and innovation," said Pedro LaFarga, SVP, Sony VAIO & Networked Products Division. "The new VAIO | red edition is the ultimate in superior PC technology and ensures VAIO users truly experience a level of quality that exceeds expectations. Nothing matches the inspiring look and sheer presence of Sony VAIO Red."

Sony today introduced its first mobile Tabletop PC for the U.S. market, the VAIO Tap 20 PC, and its slider hybrid, the VAIO Duo 11 Ultrabook, combining innovative hardware designs with rich touch experiences powered by Windows 8. Alongside the new state-of-the-art PCs, there's an elegant T Series Ultrabook and portfolio of VAIO PCs that put touch right at the heart of the personal computing experience.

Built with Sony's innovative digital imaging, sound and TV technology, the latest VAIO Touchworld collection features bright, responsive 10-point multi-touch screens with engaging interactive applications, family computing options and new experiences in mobile productivity.

Sony's VAIO Expo Tour at the Sony Wonder Technology Lab in New York heralded the brand new VAIO T Series Ultrabook as well as a new portfolio of VAIO PCs built with Sony's industry-leading audio, video, imaging and software technology.

The first Ultrabook to carry the VAIO name, the T Series packs high performance and responsiveness into a stylishly slim magnesium and aluminum chassis for daily trips to the office or campus. Also in the VAIO family are enhancements to the E, S, Z and L All-in-One Series models, incorporating advanced features and a platform of innovations for all around excellence in productivity and entertainment.

Sony Computer Entertainment Inc. (SCE) today announced that it will launch "nasne ," a new networked recorder and media storage device with built in 500GB hard disk drive (HDD) and digital terrestrial and satellite broadcast tuners. "nasne" will become available in Japan on July 19, 2012, for a recommended retail price of 16,980 yen (including tax).

By connecting "nasne" to their home network, users will be able to watch and record digital terrestrial and satellite broadcast through dedicated applications such as "torne" for PlayStation 3 (PS3) and "VAIO TV with nasne" for VAIO. Users will also be able to access recorded content from PlayStation Vita (PS Vita), "Sony Tablet" and Xperia. In addition, "nasne" will be able to stream live or recorded television programs simultaneously onto two of these supported Sony products, allowing multiple users to view the same content within the same home network. "nasne" will also link with "G GUIDE TV OUKOKU CHAN-TORU", a television guide web service for PC and smart phones provided by So-net Entertainment Corporation. Through "G GUIDE TV OUKOKU CHAN-TORU", users will be able to schedule recordings of television programs on the go from their PS Vita, PC, tablet PCs, and smart phones.

Sony today debuted a new, artfully-crafted collection of its affordably-priced line of VAIO E Series notebooks. The E Series 14-inch and 15.5-inch notebooks are available in four stunning colors- midnight blue, glacier white, charcoal black and blush pink - while the 17.3-inch model comes in charcoal black and glacier white. Geometric patterns appear on the lids, and on matching palm rests, and all the colors are fingerprint-resistant to help keep the models looking brand new while users stay connected and entertained.

"The VAIO brand stands for excellent quality and standout design," said Mike Lucas, senior vice president of Networked Technology and Services Division at Sony Electronics. "The new E Series delivers both, plus entertainment and connectivity options, at a price the everyday user can afford."

Intel's Atom series of processors gets credit for reinvigorating the ULPC and SFF PC segments that had been niche markets run by smaller players such as VIA, Freescale, and ARM. The Atom Z500 series single-core chips operate at speeds ranging from 1.1 to 1.86 GHz, with phenomenally low energy footprints - under 2.2 Watts.

One of the company's newest additions to the range, the Z550, could hit the 2.00 GHz mark, while consuming less than 2.4 Watts. Another chip in the making, Z515, will have dynamic clock-speed between 800 MHz and 1.33 GHz depending on the processing load. The Z515 could end up being an MID maker's favourite, not that Z550 won't be used in devices that small. Sony just might pack the 2.00 GHz chip on an upcoming variant of the VAIO P.

Sony today took the wraps off of the world's lightest 8-inch notebook- the new VAIO P Series Lifestyle PC. About the size of a business envelope and roughly as thin as a cell phone, the VAIO Lifestyle PC weighs just 1.4 pounds and is small enough to slip into a jacket pocket or handbag while integrating full-PC features. We already know a little something for VAIO P, but let's do the specs again. It's little, but has a high-resolution, 1600x768, LED backlit 8-inch ultra-wide display with Sony's XBRITE-ECO LCD technology. The foundation of VAIO P is its Intel Atom 1.33GHz processor, 2x1GB DDR2 memory, and a 60GB HDD or up to 128GB worth of SSD storage. The VAIO P also has built-in WAN 3G, Atheros 802.11 b/g/n Wi-Fi, Bluetooth, webcam, two USB 2.0 ports, one SD slot, one Memory Stick Duo media slot and a lot more. It includes a real-time GPS, and comes standard with Microsoft Windows Vista Home 32-bit pre-installed. The VAIO P Series Lifestyle PC will retail for about $900. It will be available for pre-order in four different colors tomorrow online at Sony, and later next month at all major Sony retailers. The full fact sheet can be viewed here.