Logitech G, a brand of Logitech and leading innovator of gaming technologies and gear, today released three new products for the gaming and streaming space, the Logitech G Yeti GX microphone, Logitech G Yeti Orb microphone, and the Logitech G Litra Beam LX light. The new Yeti microphones and Litra light are designed to meet the specific needs of game streamers and content creators by using broadcast-style audio and pro-level lighting gear, and work seamlessly together via Logitech's G Hub software to enable them to deliver great content to their community.

Based on the iconic Yeti design, the Yeti GX is a premium, broadcast-style gaming microphone with dynamic capsule technology that delivers unparalleled audio performance. It features a supercardioid pickup pattern that elevates the voice while rejecting room noise, keyboard clicks and other background sounds. The Yeti GX features one handed control of mic gain by cleverly leveraging a scroll wheel from Logitech G gaming mice. Users can easily dial in the gain and, with a simple press of the wheel, apply Yeti GX's Smart Audio Lock feature to prevent clipping and reduce background distractions thanks to a powerful onboard DSP.

Logitech has announced the merging of its microphone and audio equipment brands - their G Gaming Twitter account posted about this decision yesterday, and directed customers to a question and answer session on the official subreddit: "Where do you get support? How will ASTRO, Blue and LFC integrate into Logitech G? Will there be new ASTRO products? Get your questions answered with our official FAQ." A brand manager has since confirmed (via a fan query) that the Blue brand is getting nixxed: "We will be keeping the Yeti brand and moving it under Logitech G. The Blue name will be used to describe our technologies." Logitech spent a cool $177 million when it acquired Blue Microphones back in mid-2018, so it is odd that the company has chosen to drop a very recognizable and popular brand name in the worlds of podcasting, streaming and audio recording.

News outlets have discovered that Blue has been removed from the brands section of Logitech's website, and the Bluemic.com domain now directs back to the parent company's main online presence(s). The Logitech G sub-page has been updated with listings of Yeti, Snowball and other microphone models. A brand manager also outlined ASTRO's future: "(it will) continue to live on as a premium console audio product series underneath the Logitech G brand. Stay tuned for more information regarding ASTRO including a launch that we think our community will be very excited about...We're (also) very excited about ASTRO as a product series under Logitech G."