Introduction
The GeForce GTX 970 is the smaller brother to NVIDIA's new GeForce GTX 980, of which both are based on the Maxwell architecture using the GM204 graphics processor. The GTX 970, much like its predecessors, the GTX 770 and GTX 670, is destined to be an underrated card decking out lower shelves under the GTX 980's shadow. Steam Hardware survey trends would also agree with our guess that this card will end up selling more between the two in volume to probably even fetch NVIDIA more revenue overall.
The GeForce GTX 970 is carved out of the same 28 nm GM204 silicon the GTX 980 is based on, by disabling three of sixteen streaming multiprocessors with 128 CUDA cores each. The resulting shader count is 1,664. Texture memory units are, proportionately, down to 104, as are clock speeds, although they stay well above the 1 GHz mark. The ROP count stays at a whopping 64, with a 256-bit memory bus width and a standard memory total of 4 GB.
While Colorful might not be a well-known name to many gamers in the West, they are a big player in the Asia-Pacific markets, with their strongest foothold in China where they sell a ton of cards to DIY system builders.
Their iGame GTX 970 is a highly overclocked version of the GTX 970 with a large triple-fan cooler that should provide excellent temperatures.
I couldn't find a USD price for the card, so I assumed its price point to be $350, which is in line with other custom GTX 970 offerings.
GTX 970 Market Segment Analysis | Radeon R9 280X | GeForce GTX 680 | GeForce GTX 780 | Radeon R9 290 | GeForce GTX 970 | Colorful GTX 970 | Radeon R9 290X | Radeon HD 7990 | GeForce GTX Titan | GeForce GTX 780 Ti | GeForce GTX 980 |
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Shader Units | 2048 | 1536 | 2304 | 2560 | 1664 | 1664 | 2816 | 2x 2048 | 2688 | 2880 | 2048 |
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ROPs | 32 | 32 | 48 | 64 | 64 | 64 | 64 | 2x 32 | 48 | 48 | 64 |
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Graphics Processor | Tahiti | GK104 | GK110 | Hawaii | GM204 | GM204 | Hawaii | 2x Tahiti | GK110 | GK110 | GM204 |
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Transistors | 4310M | 3500M | 7100M | 6200M | 5200M | 5200M | 6200M | 2x 4310M | 7100M | 7100M | 5200M |
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Memory Size | 3072 MB | 2048 MB | 3072 MB | 4096 MB | 4096 MB | 4096 MB | 4096 MB | 2x 3072 MB | 6144 MB | 3072 MB | 4096 MB |
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Memory Bus Width | 384 bit | 256 bit | 384 bit | 512 bit | 256 bit | 256 bit | 512 bit | 2x 384 bit | 384 bit | 384 bit | 256 bit |
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Core Clock | 1000 MHz | 1006 MHz+ | 863 MHz+ | 947 MHz | 1051 MHz+ | 1203 MHz+ | 1000 MHz | 1000 MHz | 837 MHz+ | 876 MHz+ | 1126 MHz+ |
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Memory Clock | 1500 MHz | 1502 MHz | 1502 MHz | 1250 MHz | 1750 MHz | 1750 MHz | 1250 MHz | 1500 MHz | 1502 MHz | 1750 MHz | 1750 MHz |
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Price | $205 | $340 | $350 | $230 | $330 | $350 | $310 | $410 | $1000 | $400 | $550 |
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Packaging
Package Contents
You will receive:
- Graphics card
- Driver CD + documentation
- 2x PCIe power cable
- Screwdriver kit
- Cotton gloves
- DVI adapter
- Additional heatsink
The Card
Colorful's card uses a red and black color theme that looks nice because the colors used aren't glossy. You will also find a thick backplate on its back. Dimensions of the card are 29.0 cm x 13.0 cm.
Installation requires two slots in your system.
Display connectivity options include one DVI port, one HDMI port, and three DisplayPorts. You may use all outputs at the same time, so triple-monitor-surround gaming is possible with one card. With three DP outputs, you can build yourself a triple-monitor G-Sync-surround setup with only a single card!
The GPU also includes an HDMI sound device. It is HDMI 2.0 compatible, which includes HD audio and Blu-ray 3D movies support.
You may combine up to three GTX 970 cards in a multi-GPU SLI configuration. AMD recently switched to transferring CrossFire data via the PCI-Express bus in order to handle 4K frames. NVIDIA's SLI suffers from no such limitations, so there is no reason for NVIDIA to use PCIe.
Pictured above are the front and back, showing the disassembled board. High-res versions are also available (
front,
back).