Looking at the MSI MEG X670E ACE box we can see that it is going with a more premium vibe. The front of the box clearly indicates what you are buying in bold white lettering, along with a depiction of the motherboard itself. If you are unsure which chipset this AMD motherboard deploys, in the bottom right corner is AMD branding that clearly says X670E, with smaller text below that stating the chipset supports overclocking, PCIe Gen 5 and DDR5. Flip the Box around and there's a whole host of information regarding this particular motherboard. On the left side is another depiction of the motherboard. To the right is five highlighted motherboard features including a 22+2+1 power delivery system, high speed USB ports and support for four onboard M. 2 sockets. Below the highlights is a diagram of the rear IO, with a specification table on the left. Overall, if you were to come across this box in the store, MSI does an excellent job in providing the consumer with all the information necessary to make a decision on the spot.
Being that the MSI MEG X670E ACE is a premium tier motherboard, the accessories are fairly extensive. the highlight here is the M.2 Xpander-Z card Which allows for two additional Gen 5 NVMe SSDs with active cooling. Unfortunately, with MSI, like many other manufacturers, the trend now is to not include a user manual for the product anymore. Instead, you must venture to the website and download a digital version. This would not have been criticized so much if the USB drive included a copy as well; but it does not.