Wednesday, September 1st 2010
Gigabyte Sells HD 5670 512 MB HyperMemory Card as 1 GB
Gigabyte is allegedly into dubious marketing schemes once again. A disgruntled user in East Asia who picked up the company's GV-R567HM-1GI graphics card was shocked to find half the "advertised" memory available to him. The GV-R567HM-1GI is an ATI Radeon HD 5670 based graphics card that physically has only 512 MB of GDDR5 memory, yet advertises on its box and labels that the card provides 1 GB GDDR5 memory with ATI HyperMemory technology. The "HyperMemory" part is very inconspicuous and nowhere on the front box is the actual memory amount mentioned.
For the uninitiated, HyperMemory technology is an age-old technique used by ATI usually on its lowest-end SKUs, to increase the amount of memory available to the GPU, by sharing a fixed amount of memory from the system's main memory. NVIDIA has an identical technology called TurboCache. The allegation here is not entirely that of false marketing, but dubious marketing practices. For starters, the card is a GV-567D5-512I that is rebadged, next, the actual memory amount is not mentioned on the front of the box, making it difficult for unsuspecting buyers who don't know what HyperMemory is, to determine the actual memory, and third, there is pure false marketing involved in calling "512 MB GDDR5 + 512 MB system shared" as "1 GB GDDR5", there's no DDR5 PC memory standard. AMD's guidelines (refer pg. 14) are clear on the matter of dealing with HyperMemory branding. If you come across this card priced close to 1 GB models, you're definitely not signing up for a "1 GB GDDR5 card".
Source:
PCDVD
For the uninitiated, HyperMemory technology is an age-old technique used by ATI usually on its lowest-end SKUs, to increase the amount of memory available to the GPU, by sharing a fixed amount of memory from the system's main memory. NVIDIA has an identical technology called TurboCache. The allegation here is not entirely that of false marketing, but dubious marketing practices. For starters, the card is a GV-567D5-512I that is rebadged, next, the actual memory amount is not mentioned on the front of the box, making it difficult for unsuspecting buyers who don't know what HyperMemory is, to determine the actual memory, and third, there is pure false marketing involved in calling "512 MB GDDR5 + 512 MB system shared" as "1 GB GDDR5", there's no DDR5 PC memory standard. AMD's guidelines (refer pg. 14) are clear on the matter of dealing with HyperMemory branding. If you come across this card priced close to 1 GB models, you're definitely not signing up for a "1 GB GDDR5 card".
79 Comments on Gigabyte Sells HD 5670 512 MB HyperMemory Card as 1 GB
It's the only way. Nothing less will suffice.
EAN 13:
4719331330156
SN:
103151123902
By the way, this box is sold in Taiwan so no way they gonna do this to themselves in the US (suicide mission?).
It's more like someone tries to hit on Gigabyte, LOL.
(not that it really matters what amount of memory that card has, it will be too weak to use 1GB of memory to have playable fps)
So not surprised at all with Gigabyte's VGA department.
This is very unprofessional to say the least.
I have got some G41MT-D3 boards ATM, they have the same sticker over the printed model (on pcb) which would have printed on it G41MT-S3, now the difference is only that the D3 has all solid capacitors, but Im not going to kick and scream about this board having that sticker and GB trying to deceive me into having a better model am I? (or anyone else for that matter)
Sure thats not the main issue here which is the memory labeling, which I totally agree it is very misleading. But the sticker over the REFRENCE PCB PRINT, is perfectly normal.
No one cares or would ever mention it when labellings over a lower end model for higher end products (as in, same PCB different surface mounted parts) is done (which is done here its just the 'improvement' is not much of a physical change, maybe a rail or bus or something and altered firmware)
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tl;dr, labeling over the PCB printed model is perfectly normal, its often done when higher end parts use the same board and different SMD parts. to make out it was deceptive is wrong, but everything else about the actual product art and memory related reporting I agree with.
Some people here would read "2.0
Turbo" as a biturbo engine and would ask for a car replacement because they only got a single turbo charger instead of 2.
Reading labels and boxes like this and saying its a marketing plot is really making something big out of nothing.
When (company name removed) sells you a router claiming its usb 2.0 in its spec's and you get 900kb/s transfer from it - that's marketing crap but hey lets bash gigabyte for writing DDR5 in a wrong place on a box and hail bravo to some guy can't read cards specs before buying.
If cards specs would be similar to what the label on the box says then yeah gigabyte would be an ass and you could say that's misleading info but their product page says 512MB. end of story.
and please don't be douche, not everyone is computer illiterate you know.
shame on gigabyte, i'm lucky never buy their product, and i think i will not buy it ever
I'm joking of course but you really should get some damn empathy :laugh:
Someone bought the motherboard which says to support the 140W CPU,but it says not to support 140W CPU on the offical website.
Source link: www.mobile01.com/topicdetail.php?f=488&t=1731404&last=22052843 (Please use google translate)
The mainboard is called, MA785G-UD3H and it says it supports 140W CPU on the box, but according to Giga's official site, it says this mainboard does not support 140W.
www.gigabyte.com/support-downloads/cpu-support-popup.aspx?pid=3138
Since BIOS version is N/A on 140W part
How will you feel if you purchased this mainboard with a 140W CPU after knowing it will not work !? Anyway.......