Thursday, May 28th 2015
AMD Lights Up Broadway With Times Square's Largest High Definition Display
AMD today announced details behind one of the world's largest and most technologically advanced display walls, located in New York's Times Square at 1535 Broadway, between 45th and 46th Streets. The stunning visuals that drive the digital sign's massive size -- 25,000 square feet of Ultra-High Definition digital signage incorporating nearly 24 million pixels -- are powered by AMD FirePro professional graphics cards.
The sign, with playback system designed and managed by Diversified Media Group, is a single surface covering a city block in length and stands eight stories high. Driving the visual display are three AMD FirePro professional graphics cards using AMD Eyefinity Technology, with each card powering six sections of the display for a combined resolution of 10,048 x 2,368 pixels. The individual display sections are synchronized across graphics cards and zones using the FirePro S400 synchronization module.
"Graphics realism is a key driver for the next generation of immersive experiences, whether through display walls, virtual reality, or other aspects of visualization," said Forrest Norrod, senior vice president and general manager, EESC Business Group, AMD. "The Times Square display powered by our AMD FirePro professional graphics and scalable Graphics Core Next architecture is a great example of how AMD is ready and able to innovate with customers and push the boundaries of visual technology."
AMD FirePro graphics and Graphics Core Next architecture meet a broad set of application needs by executing an enormous number of operations in parallel within a single computer clock cycle. Those operations, applied to billions of polygons every second, are what make a display wall or animation look real to the human eye.
"The visual and technical requirements for creating one of the world's largest display walls and with Ultra-high Definition were daunting," said Mitchell Mittler, vice president, Technical Solutions, Diversified Media Group. "To achieve a state-of-the-art implementation on this scale necessitated industry leaders who could meet these requirements and also deliver rock solid support. With the cutting edge AMD FirePro professional graphics cards, AMD delivered on all fronts and we couldn't be more pleased with the result."
The sign, with playback system designed and managed by Diversified Media Group, is a single surface covering a city block in length and stands eight stories high. Driving the visual display are three AMD FirePro professional graphics cards using AMD Eyefinity Technology, with each card powering six sections of the display for a combined resolution of 10,048 x 2,368 pixels. The individual display sections are synchronized across graphics cards and zones using the FirePro S400 synchronization module.
AMD FirePro graphics and Graphics Core Next architecture meet a broad set of application needs by executing an enormous number of operations in parallel within a single computer clock cycle. Those operations, applied to billions of polygons every second, are what make a display wall or animation look real to the human eye.
"The visual and technical requirements for creating one of the world's largest display walls and with Ultra-high Definition were daunting," said Mitchell Mittler, vice president, Technical Solutions, Diversified Media Group. "To achieve a state-of-the-art implementation on this scale necessitated industry leaders who could meet these requirements and also deliver rock solid support. With the cutting edge AMD FirePro professional graphics cards, AMD delivered on all fronts and we couldn't be more pleased with the result."
16 Comments on AMD Lights Up Broadway With Times Square's Largest High Definition Display
Yes, I'm being cruel, I know, but I don't think better marketing is gonna help them. Only better, more up to date products.
Better marketing is what AMD need.
You do not have to have the best product in the world to make the most sales and become extremely successful, just take a look at Apple.
AMD's product range are overkill for the average every day user.
We here at TPU only complain because their CPU's are much lower than Intel's top of the range and their GPU's play tag with Nvidia's. We forget that AMD is constantly under attack from multiple fronts.
They have a plant where I live and it stinks
The use and partnering of something like this in McD, and then in the lower comer just a little AMD triangle logo could go a long way...
Still, AMD have still got mostly themselves to blame for the situation they're in, I think. They were getting called out for a lot of stupid decisions over the years by pundits and forum posters like us so there has to be some truth in it.
Though, given what some companies are paying to put their advertisements on this screen, maybe they should have built one. According to the New York Times it costs more than $2.5 million to post your ad on this screen for 4 weeks. www.nytimes.com/2014/11/17/business/media/times-squares-biggest-and-most-expensive-digital-billboard-is-set-to-shine-.html
If you can get ads on that screen every day then you're pulling in $32.5 million a year. Given its size, resolution, and most importantly location I can only imagine the length of the list of companies in line to put their ad on that screen. Whoever owns this thing will be making a lot of money off of their investment.