ASUS will be designing its DirectCU 3 cooling solution in different sizes. We've seen the super-tall, almost-triple slot version, strapped to a GeForce GTX 980 Ti, at Computex. Here is its more tame, two-slot, normal-height sibling, which ASUS could feature on several of its performance segment products, such as the GTX 960, GTX 970, GTX 980, and perhaps even the upcoming Radeon R7 370 and R9 380. The card pictured below is a GTX 960.

The DirectCU 3 cooler appears to feature three heat dissipating components, a central heatsink that draws heat from the GPU, with two aluminium fin stacks on either sides, suspended along three 8 mm-thick copper heat pipes, which make direct contact with the GPU. A trio of temperature-activated 80 mm spinners ventilate it. This particular card offers factory-overclocked speeds of 1228 MHz core, 1291 MHz GPU Boost, and 7.00 GHz memory (vs. 1127 MHz core and 1178 MHz GPU Boost reference). The card started selling in China, there's no word on a wider launch. The cooler itself, though, will feature on a boat-load of upcoming products from ASUS.