NVIDIA GeForce GTX 1080 graphics card is now available. Available in two kinds, the "Founders Edition," which is essentially the SKU's reference edition; and the various custom-design cards; the GTX 1080 starts at US $599. This is a "suggested" price by NVIDIA for how cheap custom-design cards can be sold at. The Founders Edition SKU, sold though its add-in card partners, is priced at $699. Expect most custom-design SKUs to either be priced between $599-$699, or above, making the GTX 1080 the costliest performance-segment SKU by NVIDIA. The company also put out pricing of the GeForce GTX 1070 Founders Edition, which on sale from 10th June. It's priced at $449. Custom-design boards should start around $379.

Based on the 16 nm GP104 silicon, powered by the "Pascal" GPU architecture, the GeForce GTX 1080 features 2,560 CUDA cores, 160 TMUs, 64 ROPs, and a 256-bit wide GDDR5X memory interface, holding 8 GB of memory. With its TDP rated at 180W, the reference design card draws power from a single 8-pin PCIe power connector. The GPU is clocked at 1607 MHz, with 1733 MHz maximum GPU Boost, and 10 GHz (effective) memory, working out to a memory bandwidth of 320 GB/s. The card supports modern APIs such as DirectX 12 (feature-level 12_1), Vulkan, and OpenGL.