Monday, January 17th 2022

NVIDIA's Custom RTX 3090 Ti Graphics Cards Reach $4,000 Pricing in Europe

NVIDIA's RTX 3090 Ti is hot on the presses, and while actual product availability is anyone's guess, the card has already been made available for order (in extremely limited quantities, as one might expect). That said, the lack of a clear pricing messaging from NVIDIA seems to have left the door open for truly egregious pricing practices, which are likely added to at every step of the supply chain from the green team's AIB (add-in-board) partners and their custom RTX 3090 Ti graphics cards. Case in point: European, Swiss retailer Top Preise has started listing the latest NVIDIA halo card at a cool, not at all jaw-dropping average of €3,600 ($4,000). This is easily the highest-ever-pricing practiced on a consumer-level graphics card, so if anything, 2022 seems to have at least brought us that particular record-setting. Of course, pricing of a single retailer doesn't prove a pricing trend; but the fact that the cards are priced at untidy values does seem to indicate these aren't placeholder values.

This is much the case as has happened with NVIDIA's recent launch of the RTX 3080 12 GB - that card too didn't receive public MSRP guidance from NVIDIA, leaving its board partners - and retailers - to carve whatever pricing philosophy they deem adequate, considering the current state of the market, expected demand for NVIDIA's latest and greatest, and, of course, additional profits. Considering how the RTX 3080 12 GB has been found in store shelves for around $1,700 (remember the original MSRP for the RTX 3080 8 GB was set at $699), an upgrade to the RTX 3090 Ti would be a very expensive, $2,300 proposition for a relatively small performance improvement.
Sources: Top Preise, Tom's Hardware
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111 Comments on NVIDIA's Custom RTX 3090 Ti Graphics Cards Reach $4,000 Pricing in Europe

#1
Chomiq
Well store is called Top Price, no wonder.
Posted on Reply
#2
wolf
Better Than Native
I don't know why anyone would find much about the 3090Ti surprising at this point.

The market sucks, prices are insane, and everyone at every step of the chain want's the most profitable slice of the pie.
Posted on Reply
#5
Space Lynx
Astronaut
I mean lets face it, these aren't graphics cards meant for gaming anymore, its all becoming a mining cash cow, gamers are going to have to become used to the idea of gaming on lower end hardware, even on new releases in the future.

A shame to see the rapid rate at which we aim for the world to burn with our finite limited resources. Endwalker's story makes so much sense now...
Posted on Reply
#6
ixi
And there still are people who will buy this gpu for x2 or even x3 the price :D.
Posted on Reply
#8
Ruru
S.T.A.R.S.
Few years ago you got an enthusiast-level PC with premium-level peripherals with that sum and almost no one bought the flagship Titan ones for 1000EUR/USD. And I know there's inflation, huge demand but no supply etc. but these prices are just insane.
Posted on Reply
#9
mazzilla
Ah, its just all mental at the moment. Whether or not normality will ever return to GPU pricing, who knows, suffice to say that Nvidia, AMD, scalpers and retailers are laughing all the way to the bank.
Posted on Reply
#10
trog100
looking at my own eth mining returns these kind of prices dont make any sense.. in euro land at least allowing for the ever increasing electricity costs.. gpu mining is barely profitable..

these cards are overkill for gaming so i cant see gamers buying them..

something is wrong here..

trog
Posted on Reply
#11
Ruru
S.T.A.R.S.
trog100looking at my own eth mining returns these kind of prices dont make any sense.. in euro land at least allowing for the ever increasing electricity costs.. gpu mining is barely profitable..

these cards are overkill for gaming so i cant see gamers buying them..

something is wrong here..

trog
There's also income tax for the profits from mining.
Posted on Reply
#13
Vayra86
trog100looking at my own eth mining returns these kind of prices dont make any sense.. in euro land at least allowing for the ever increasing electricity costs.. gpu mining is barely profitable..

these cards are overkill for gaming so i cant see gamers buying them..

something is wrong here..

trog
Economy is out of balance the world over, this is the result. We've just never seen such a global scale of such a problem in our history before. As long as such issues are local or even continental, another part of the world can fill in the gap, and commerce/trade wise that situation is highly desirable. But when everyone needs the same things, the whole machine grinds to a halt and the highest bidder wins.

Seeing as these cards are semi-pro, its not strange to see them rise to Quadro level pricing. If you are a professional making a living off such hardware, you really don't mind and the profit margin is of a different kind than that of a miner.
Posted on Reply
#15
ExcuseMeWtf
Anyone surprised lmao?
Also lol at nVidia's continued tone deafness to keep releasing halo products instead of addressing availability of volume options.
Posted on Reply
#16
Fluffmeister
stimpy88Just what nGreedia wanted.
We can thank AMD too and their blockchain pioneers.
Posted on Reply
#17
Countryside
FluffmeisterWe can thank AMD too and their blockchain pioneers.
Wow wait a minute this thread is only for thrashing Ngreedia not the benevolent AMD
Posted on Reply
#18
DeathtoGnomes
as long as sheeple keep buying these overpriced cards, prices will never go down. Retailers are milking it for all its worth. I wanna say the trend started with Vega cards, newegg started pricing those cards $100+ over msrp, and never stopped price gouging since then.
Posted on Reply
#19
Countryside
$4000+ for 3090 tie is a bit much for me, buying a 1050ti for $400 is a much better deal
Posted on Reply
#20
Fluffmeister
It will be nice when Intel turn up and provide some extra competition.

Raja will save us again.
Posted on Reply
#21
trog100
Vayra86Economy is out of balance the world over, this is the result. We've just never seen such a global scale of such a problem in our history before. As long as such issues are local or even continental, another part of the world can fill in the gap, and commerce/trade wise that situation is highly desirable. But when everyone needs the same things, the whole machine grinds to a halt and the highest bidder wins.

Seeing as these cards are semi-pro, its not strange to see them rise to Quadro level pricing. If you are a professional making a living off such hardware, you really don't mind and the profit margin is of a different kind than that of a miner.
mining tends to have copped the blame for the silly high price of graphics cards.. i suppose what i am trying say is the demand for cards for mining just has to be dropping.. which to me means these silly prices aint gonna happen.. in fact the price of gpus in general should start to drop..

trog
Posted on Reply
#22
ixi
FluffmeisterIt will be nice when Intel turn up and provide some extra competition.

Raja will save us again.
Even if intel will tell, msrp 200 for 3060 ti performance. Cough, cough it wont happent anyway... Not to mention shop scalping :D
Posted on Reply
#23
Unregistered
Can't wait to see all the look what I've got show offs posting pics of these. Well if i had $4k to piss away on one of these, i sure would.
#24
Dicfylac
At this price point, a radeon rx 6900 xt for +/_ 1500€ or even a flagship samsung or apple smartphone for the same 1500€ are more reasonable, if you think you need 4k € for this you must go to the doctor.
There are boundaries and limits for a reason.
Posted on Reply
#25
z1n0x
:laugh::roll::laugh::roll::laugh:
Posted on Reply
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