Monday, January 17th 2022
NVIDIA's Custom RTX 3090 Ti Graphics Cards Reach $4,000 Pricing in Europe
NVIDIA's RTX 3090 Ti is hot on the presses, and while actual product availability is anyone's guess, the card has already been made available for order (in extremely limited quantities, as one might expect). That said, the lack of a clear pricing messaging from NVIDIA seems to have left the door open for truly egregious pricing practices, which are likely added to at every step of the supply chain from the green team's AIB (add-in-board) partners and their custom RTX 3090 Ti graphics cards. Case in point: European, Swiss retailer Top Preise has started listing the latest NVIDIA halo card at a cool, not at all jaw-dropping average of €3,600 ($4,000). This is easily the highest-ever-pricing practiced on a consumer-level graphics card, so if anything, 2022 seems to have at least brought us that particular record-setting. Of course, pricing of a single retailer doesn't prove a pricing trend; but the fact that the cards are priced at untidy values does seem to indicate these aren't placeholder values.
This is much the case as has happened with NVIDIA's recent launch of the RTX 3080 12 GB - that card too didn't receive public MSRP guidance from NVIDIA, leaving its board partners - and retailers - to carve whatever pricing philosophy they deem adequate, considering the current state of the market, expected demand for NVIDIA's latest and greatest, and, of course, additional profits. Considering how the RTX 3080 12 GB has been found in store shelves for around $1,700 (remember the original MSRP for the RTX 3080 8 GB was set at $699), an upgrade to the RTX 3090 Ti would be a very expensive, $2,300 proposition for a relatively small performance improvement.
Sources:
Top Preise, Tom's Hardware
This is much the case as has happened with NVIDIA's recent launch of the RTX 3080 12 GB - that card too didn't receive public MSRP guidance from NVIDIA, leaving its board partners - and retailers - to carve whatever pricing philosophy they deem adequate, considering the current state of the market, expected demand for NVIDIA's latest and greatest, and, of course, additional profits. Considering how the RTX 3080 12 GB has been found in store shelves for around $1,700 (remember the original MSRP for the RTX 3080 8 GB was set at $699), an upgrade to the RTX 3090 Ti would be a very expensive, $2,300 proposition for a relatively small performance improvement.
111 Comments on NVIDIA's Custom RTX 3090 Ti Graphics Cards Reach $4,000 Pricing in Europe
The market sucks, prices are insane, and everyone at every step of the chain want's the most profitable slice of the pie.
also :kookoo:
A shame to see the rapid rate at which we aim for the world to burn with our finite limited resources. Endwalker's story makes so much sense now...
these cards are overkill for gaming so i cant see gamers buying them..
something is wrong here..
trog
Seeing as these cards are semi-pro, its not strange to see them rise to Quadro level pricing. If you are a professional making a living off such hardware, you really don't mind and the profit margin is of a different kind than that of a miner.
Also lol at nVidia's continued tone deafness to keep releasing halo products instead of addressing availability of volume options.
Raja will save us again.
trog
There are boundaries and limits for a reason.