Tuesday, February 21st 2023

Microsoft and NVIDIA Announce Expansive New Gaming Deal

On Tuesday, Microsoft and NVIDIA announced the companies have agreed to a 10-year partnership to bring Xbox PC games to the NVIDIA GeForce NOW cloud gaming service, which has more than 25 million members in over 100 countries. The agreement will enable gamers to stream Xbox PC titles from GeForce NOW to PCs, macOS, Chromebooks, smartphones and other devices. It will also enable Activision Blizzard PC titles, such as Call of Duty, to be streamed on GeForce NOW after Microsoft's acquisition of Activision closes.

"Xbox remains committed to giving people more choice and finding ways to expand how people play," said Microsoft Gaming CEO Phil Spencer. "This partnership will help grow NVIDIA's catalog of titles to include games like Call of Duty, while giving developers more ways to offer streaming games. We are excited to offer gamers more ways to play the games they love."
"Combining the incredibly rich catalog of Xbox first party games with GeForce NOW's high-performance streaming capabilities will propel cloud gaming into a mainstream offering that appeals to gamers at all levels of interest and experience," said Jeff Fisher, senior vice president for GeForce at NVIDIA. "Through this partnership, more of the world's most popular titles will now be available from the cloud with just a click, playable by millions more gamers."

The partnership delivers increased choice to gamers and resolves NVIDIA's concerns with Microsoft's acquisition of Activision Blizzard. NVIDIA therefore is offering its full support for regulatory approval of the acquisition.

Microsoft and NVIDIA will begin work immediately to integrate Xbox PC games into GeForce NOW, so that GeForce NOW members can stream PC games they buy in the Windows Store, including third-party partner titles where the publisher has granted streaming rights to NVIDIA. Xbox PC games currently available in third-party stores like Steam or Epic Games Store will also be able to be streamed through GeForce NOW.

Visit the GeForce NOW website for more information on the service and follow along every GFN Thursday for the latest news, including release dates for upcoming Microsoft game titles coming to the GeForce NOW service.

The agreement was announced today at a Microsoft press conference in Brussels, Belgium. Microsoft also shared today that it finalized a 10-year agreement to bring the latest version of Call of Duty to the Nintendo platform following the merger with Activision.
Source: NVIDIA
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36 Comments on Microsoft and NVIDIA Announce Expansive New Gaming Deal

#26
trsttte
NoneRainAnd why is that? I mean, making the games available in services that are not owned by MS go in favor of the acquisition.
Microsoft also does game streaming and controls an important part of both the streaming and game licensing market. They're proposing a 10 year deal, big whoop, what happens after? Or even if they decide to revoke the deal in 5 years?

We're supposed to learn with experience, what happened with every buy out in the tech industry in the past decade again? If I was in the seat of regulators I'd be taking notes on the several examples Microsoft itself is providing on why this deal is a terrible idea.
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#27
medi01
TheLostSwedeGeForce NOW cloud gaming service, which has more than 25 million members in over 100 countries
Wow, if true.
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#28
Vayra86
NoneRainAnd why is that? I mean, making the games available in services that are not owned by MS go in favor of the acquisition.
Monopolism is about the ability to manipulate the market through overwhelming influence. When Geforce NOW depends on an increasing share of its content owned by MS, it basically starts depending on MS. Nvidia doesnt make games - it invites parties to its service. What if MS is the only relevant party? Then MS gains leverage.
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#29
Steevo
medi01Wow, if true.
People with more money than sense.
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#30
ThrashZone
Hi,
Carrot on a stick and then prices go up and up it's the subscription model so enjoy the games they offer monthly and don't be surprised when some drop off like netflix/.. do ;)
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#31
claes
Vayra86Yep.

MS just said goodbye to their Activision acquisition for sure.

Well played. Consolidate a bit more why don't you, in the battle for 'who controls the cloud'
trsttteMicrosoft also does game streaming and controls an important part of both the streaming and game licensing market. They're proposing a 10 year deal, big whoop, what happens after? Or even if they decide to revoke the deal in 5 years?

We're supposed to learn with experience, what happened with every buy out in the tech industry in the past decade again? If I was in the seat of regulators I'd be taking notes on the several examples Microsoft itself is providing on why this deal is a terrible idea.
Vayra86Monopolism is about the ability to manipulate the market through overwhelming influence. When Geforce NOW depends on an increasing share of its content owned by MS, it basically starts depending on MS. Nvidia doesnt make games - it invites parties to its service. What if MS is the only relevant party? Then MS gains leverage.
NGL none of these posts make sense to me. MS doesn't need nvidia, they own this market, and themselves work with other publishers. How doesn't this demonstrate that, if they were to acquire activision, that they would not continue to work with others?
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#32
trsttte
claesNGL none of these posts make sense to me. MS doesn't need nvidia, they own this market, and themselves work with other publishers. How doesn't this demonstrate that, if they were to acquire activision, that they would not continue to work with others?
And why are we supposed to hope they're good at their word and will keep working with others? Time and time again the same thing always happens, after enough time passes every company starts making use of their dominant position on the market to favour only themselves.

We shouldn't depend on a company being a good guy, they never are. The job of regulators is to prevent this situation from happening, which they suck at and usually completely fail - I hope this isn't another one of those times.
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#33
claes
Don’t know why you’re questioning my values when you seem to know full well that companies and regulators aren’t ethical. Doesn’t mean that MS doesn’t have a strategy to take advantage of these circumstances.
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#34
Recus
But Microsoft will never work with Nvidia again after Xbox. :laugh: AMD already lost Nintento and Microsoft will go Apple M route or fully cloud.
the54thvoidIf Nvidia, a PC-centric company, teams up with Mircosoft to release x-box games on GeForce NOW, but not on stand alone PC's without a GeForce NOW subscription, can we then call out Nvidia for being anti-PC gaming? And FWIW, I bought a 4070ti recently, so this is a bi-partisan attack on what seems to be a shitty move.
AMD is PC-centric company too plus in all consoles but not all consoles games comes to PC are they anti-PC gaming? Also number of shills supporting such anti Nvidia delusional from moderator is alarming.
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#35
the54thvoid
Intoxicated Moderator
RecusBut Microsoft will never work with Nvidia again after Xbox. :laugh: AMD already lost Nintento and Microsoft will go Apple M route or fully cloud.



AMD is PC-centric company too plus in all consoles but not all consoles games comes to PC are they anti-PC gaming? Also number of shills supporting such anti Nvidia delusional from moderator is alarming.
Yup. I'm so delusional I bought a 4070ti (after owning a 2080ti, after a 1080ti, and a 980ti, and two 780's).
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#36
Garrus
trsttteIt shows effectively how many companies would be at Microsoft's mercy after the deal goes through.

It's easy to interpret this with whatever angle you want, but reality is Microsoft is not an underdog in anything. They're one of biggest companies on the planet, doesn't matter that they're not "top dog" in gaming (they're not top dog because there also isn't one, something they're desperately trying to change), they're still huge and shouldn't simply be allowed to buy their way to the top.
everyone buys their way to the top, including Sony, including Nintendo

(in fact it would shock you how many Nintendo games are by studios not created by Nintendo, Game Freak, Hal, and more)
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