Friday, May 26th 2023

OLED TV Prices Predicted to Fall in 2023 and 2024

by
T0@st
 Discuss (24 Comments)
According to a newly published study, by market analysts at Display Supply Chain Consultants (DSCC), TV OLED panel production costs are set to fall consistently over the next two years. Thanks to increased efficiency and improved yields at key manufacturing facilities, premium TV models could drop in price within a few months (maybe in time for Christmas) - according to FlatPanelsHD. The DSCC report indicates that production costs per 55-inch OLED panel are predicted to decrease by roughly 20% (when compared to data from 2022), with the same percentage reduction lined up for 2024. LG Display's "white OLED" panel is the given example here - it is featured on many 2023 TV ranges including LG's own C3 and G3 models, as well as units from competing brands: Sony, Panasonic, Philips, Hisense, etc.

Samsung's proprietary QD-OLED TV technology is also forecasted to become cheaper to produce - by 30% - according to the market analysts at DSCC. The Display division's South Korean factory lines are capable of pumping out 65-inch QD-OLED panels at greater efficiency this year - with a reported higher overall yield when compared to 2022's results (from 68% to 84%). Samsung's quantum dot panels are usually reserved for flagship level TV models, but lower production costs could lead to more mid-range televisions adopting the high-end display technology.
Sources: Techradar, DSCC, FlatPanelsHD

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24 Comments on OLED TV Prices Predicted to Fall in 2023 and 2024

#1
nguyen
Good news, though my OLED CX with 7300h screen on still shows no sign of burn-in :D, no need to upgrade any time soon.
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#2
Space Lynx
Astronaut
i most likely am holding off until 2024 before i do OLED now. i was unable to secure any work contracts for the summer, so no income until September... sigh

this is good news for me though, I will get a evo cheap in late 2024
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#3
RDNAuser
Steered clear until it matures, stuck with VA for those blacks.
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#4
Arco
nguyenGood news, though my OLED CX with 7300h screen on still shows no sign of burn-in :D, no need to upgrade any time soon.
1500 hours here with my FO48U. (LG C1 Panel.) An amazing display with no issues no far.
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#5
MarsM4N
Let them drop, I can sit it out. :cool: My "Pioneer KURO KRP-600A" is still doing strong, after (drumroll) 14 years of service. Good old Japanese quality.

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#6
Dr. Dro
Let's hope this turns out to be true. This is my next upgrade, I wouldn't mind a more affordable LG G3 (not the phone, I already have one of those :laugh:)
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#7
Chomiq
Not interested unless they bring back RGB layout printed panels.
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#8
konga
ChomiqNot interested unless they bring back RGB layout printed panels.
RGB Stripe layout seems to be in the works at Samsung for QD-OLED, but probably not until 2024 at the earliest. LG is likely to stick with WRGB for a while to come though.
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#9
R-T-B
MarsM4NLet them drop, I can sit it out. :cool: My "Pioneer KURO KRP-600A" is still doing strong, after (drumroll) 14 years of service. Good old Japanese quality.

Nice. Is that a 720p model or 1080p?

I always bought late model Panasonic Plasmas (but was envious of Kuros) and while OLED is indeed better, it's not a huge upgrade by any means. Plasma was years ahead performance wise.

Also, all my plasmas were still working when I donated them to a local school... power consumption/heat was really my only issue with them.
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#10
MarsM4N
R-T-BNice. Is that a 720p model or 1080p?
It's 1080p. 720p would be unbearable for 60". :laugh: It was the last released Pioneer plasma (and the biggest model) before they left the TV business. They also made a "Pioneer KURO KRP-600M" (Monitor) model without the tuner unit which was for a long time used as a reference display for movie mastering in cinema movie studios. I am running it in power saving mode which reduces whole screen peak brightness, so power consumption isn't too bad.

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#11
Minus Infinity
Finally might be the year I update my old but still awesome Panasonic Plasma VT60. I'm going to wait for the black Friday sales though.
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#12
bubbleawsome
kongaRGB Stripe layout seems to be in the works at Samsung for QD-OLED, but probably not until 2024 at the earliest. LG is likely to stick with WRGB for a while to come though.
Rumor is also that TCL’s inkjet printed OLEDs will be RGB stripe.
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#13
MarsM4N
bubbleawsomeRumor is also that TCL’s inkjet printed OLEDs will be RGB stripe.
Rumors didn't last long. :cool: I am personally highly sceptical that TCL just rolls out a OLED production. It has taken LG and Samsung years if not a decade to get where they are now.
All I see is them using Samsung OEM QD-OLED panels, along with Hisense. They already teamed up for the "QLED Alliance", so it's likely they continue their bond.

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#14
bubbleawsome
MarsM4NRumors didn't last long. :cool: I am personally highly sceptical that TCL just rolls out a OLED production. It has taken LG and Samsung years if not a decade to get where they are now.
All I see is them using Samsung OEM QD-OLED panels, along with Hisense. They already teamed up for the "QLED Alliance", so it's likely they continue their bond.

Interesting, I hadn't seen that they even commented on using someone else's panels. Just their own in-house production that they bought from JOLED.

www.theshortcut.com/p/tcl-csot-inkjet-oled-ces-2023
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#15
MarsM4N
bubbleawsomeInteresting, I hadn't seen that they even commented on using someone else's panels. Just their own in-house production that they bought from JOLED.
I've seen countless "prototypes" that never made it into mass production. ;) If I remember correctly printed OLED's didn't make a break trough yet because the maufacturing process is just too expensive. And I didn't see any headlines indicating that it will in the foreseeable future. LG is still the market leader with it's traditional (WOLED), solid & cost efficent method. Samsung's QD-OLED is still more expensive and has more problems with burn-in/image retention. One of them, the Samsung S95B OLED, died even during the test, lol.



Just saw they also added the "Dell Alienware AW3423DWF" and the "Samsung Odyssey OLED G8" QD-OLED monitors to the rooster. Now that's going to be interesting. Desktop conditions are even harder.
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#16
Minus Infinity
Here is a YT video about the problems with printed OLED and why it won't be coming out soon and why even if it did you would want to avoid it.

Printed OLED
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#17
theonedub
habe fidem
My 65" E7 started randomly freezing on the YouTube TV app and finally froze after I had fallen asleep and burned in. Not horrible, but a shame as it was a great set and I can't unsee it- at least it's in the bedroom.

Thought about picking up a QD OLED but the stories out there with burn in, the QD illuminating with ambient light, etc definitely turned me off. Given how long the E7 lasted and how stellar the 83" G2 is in my TV room, I think I'll be sticking to WOLED for at least another upgrade cycle.
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#18
Chrispy_
It annoys me that OLED TVs have poor support for the things PC users want; RGB stripe, VRR, high-refresh.
The technology exists in today's panels, but TV's that meet those criteria are few and far between. I'm curently tolerating an LG C2 65" but despite the clear technology advantage, gaming is better for me on a 240Hz VA gaming monitor from Samsunug. VA has inferior everything to OLED except burn in, and despite that, the response time, subpixel layout, and refresh rate as still vasty superior on the Samsung Odyssey.
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#19
blacksea76
RDNAuserSteered clear until it matures, stuck with VA for those blacks.
This must be a joke, the technology is as mature as it will get, the price has nothing to do with that, just better yields. Are you really comparing lcd blacks to OLED? Any oled generation will win that challenge.
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#20
RDNAuser
blacksea76This must be a joke, the technology is as mature as it will get, the price has nothing to do with that, just better yields. Are you really comparing lcd blacks to OLED? Any oled generation will win that challenge.
The technology is not at all matured enough since folks are still worried over burn in, and I don't care for the rest of your diatribe that is factually incorrect to what I actually typed.
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#21
R-T-B
RDNAuserThe technology is not at all matured enough since folks are still worried over burn in, and I don't care for the rest of your diatribe that is factually incorrect to what I actually typed.
Burn in is far overhyped. The latest gen, barring QLED which is fairly new, has nearly no issue with it. I've been using my B9 with no mitigations other than a simple screensaver for 3 years straight now.
theonedubMy 65" E7 started randomly freezing on the YouTube TV app and finally froze after I had fallen asleep and burned in. Not horrible, but a shame as it was a great set and I can't unsee it- at least it's in the bedroom.

Thought about picking up a QD OLED but the stories out there with burn in, the QD illuminating with ambient light, etc definitely turned me off. Given how long the E7 lasted and how stellar the 83" G2 is in my TV room, I think I'll be sticking to WOLED for at least another upgrade cycle.
The 7 series was one of the last really susceptible ones. If you want, you can leave a flashing color pattern video on it on a loop for a few days, may help wear level it and remove the effect.
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#22
MarsM4N
RDNAuserThe technology is not at all matured enough since folks are still worried over burn in, and I don't care for the rest of your diatribe that is factually incorrect to what I actually typed.
OLED is pretty much out-developed, and the burn-in/image retention will not go away since it's organic material will degrade uneven in use. ;) But there is already the new star on the horizon, microLED. This will be the future and a game changer, not only for no burn-in but also for crazy peak brightness & HDR. Especially for monitors with it's static content this tech will be a way better pick than OLED.

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#23
konga
MarsM4NOLED is pretty much out-developed, and the burn-in/image retention will not go away since it's organic material will degrade uneven in use. ;) But there is already the new star on the horizon, microLED. This will be the future and a game changer, not only for no burn-in but also for crazy peak brightness & HDR. Especially for monitors with it's static content this tech will be a way better pick than OLED.

OLED still has a few tricks up its sleeves such as maskless deposition techniques to increase pixel aperture ratio, new organic compounds that are brighter/more stable, optimizations like MLA (which LG just started using but samsung hasn't yet), and there are several other manufacturing techniques samsung is looking into to improve the efficiency of the panel. Though you're right that burn-in will never be truly solved for heavy-duty use cases.

Micro LED is exciting, but I'm skeptical it will appear in affordable consumer products this decade.
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#24
MarsM4N
kongaMicro LED is exciting, but I'm skeptical it will appear in affordable consumer products this decade.
And the fact that they have to "glue" multiple panels together for a TV size indicates that yields aren't great yet. :) So it could really take a while till we are there.

Mainstream pricing will take even longer. But that they have something to showcase is already very promising.
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