NVIDIA in its Gamescom 2023 presentation began with announcing updates to the GeForce NOW game-streaming platform. Its Ultimate performance tier, which gives you performance and quality comparable to a gaming PC powered by an RTX 4080 graphics card, is now deployed throughout Europe and North America, with as many as 15 RTX 4080 SuperPod locations. Gamers in these locations will be able to opt for the company's highest tier of game streaming. An RTX 4080 SuperPod is a data-center of game streaming servers can provide each client (gamer) with performance rivaling an RTX 4080-powered machine.

GeForce NOW Ultimate lets you play and stream at 4K or Ultrawide resolution at 120 frames per second, or play at up to 240 FPS with DLSS 3 and reflex. NVIDIA has optimized over 40 AAA games for GeForce NOW Ultimate, and plans to add four new games titles to the mix, including Alan Wake 2, Cyberpunk 2077 Phantom Liberty, Payday 3, and Party Animals. Next up, NVIDIA introduced Xbox PC Game Pass support on GeForce NOW. If you have an Xbox PC Game Pass subscription, you can play any of the games available to you on the GeForce NOW platform from that subscription, without having to pay for the title on GeForce NOW. NVIDIA says that the first Xbox PC Game Pass titles should begin streaming from August 24, 2023.