NVIDIA is reported to have started distributing an email newsletter regarding "video sponsorship messages" for its GeForce NOW free-tier. Team Green's entry-level/no-payment-required cloud gaming service grants access to time limited sessions (1-hour) on their least powerful server hardware (AKA Basic Rigs). Free-tier members are required to queue up for online server availability, while paying customers get "Priority" access—starting at $9.99 per month. NVIDIA's latest newsletter outlines an upcoming deployment of video adverts (running up to two minutes in length) for queued free-tier customers. The Verge must have heard early rumors of said "modification"—yesterday's late night report opened with: "GeForce Now is about to be very slightly less of a deal—on Wednesday February 28th, users will start seeing ads."

Sean Hollister, a senior editor at The Verge, established contact with an NVIDIA representative and managed to get a comment on the free-tier adjustment. Company spokesperson Stephanie Ngo confirmed that: "free users will start to see up to two minutes of ads while waiting in queue to start a gaming session." Team Green proposed that advertising will "help pay for the free-tier of service." They also anticipate reduced average wait times "for free users over time," due to the implementation of sponsored video content. Naturally, the "Priority" and "Ultimate" GeForce NOW membership tiers are not affected.