Today, we shared our vision for the next era of the Windows PC, where the PC and the cloud intersect and tap into innovative AI technology that unlocks new experiences. So that each of us can participate, be seen, heard and express our creativity.

For nearly 40 years, the Windows PC has held a place at the center of our lives. It's contributed to new levels of productivity, kept us all connected, and unlocked our creativity and potential through innovations we couldn't have imagined when we first began this journey. Just think about how far we've come in how people interact with it. From the very first text-based keyboard input to the precision of point and click with the mouse, up to today, where touch, voice, pen and gestures all help people use the Windows PC more naturally and intuitively. From its inception, Surface has been a catalyst for that change.

The defining feature of DLSS 3 is AI frame-generation, the ability of NVIDIA GeForce RTX 40-series "Ada" GPUs to predict the next frame to one that's rendered by the GPU, and generate the frame without any involvement of the graphics rendering pipeline. NVIDIA is taking this concept to video encoding, too, letting you increase the frame-rate of your videos through the "magic" of frame generation. NVIDIA Ada GPUs' Optical Flow Accelerator (NVOFA) component can apply the same Optical Flow logic for videos as it does for graphics rendering, predict the next frame, and increase frame-rate through AI generation of that frame. NVIDIA refers to this as Engine-assisted Frame-rate Up Conversion (FRUC).

There's more to FRUC than the "smooth motion" features your TV comes with; NVENC compares two real frames from a video, determines motion vectors, and sets up an optical flow stage, so the generated frames that are interpolated with real frames are accurate. NVIDIA will be releasing FRUC as a library, so it can be integrated with popular content-creation and media-consumption applications on NVIDIA Ada GPUs. It allows people with Ada to create higher frame-rate videos; as well as those with Ada GPUs to consume media at higher frame-rates.A video presentation by NVIDIA on the video encoding features of Ada follows.

At the heart of the GeForce RTX 4090 is the gigantic AD102 silicon, which we broadly detailed in an older article. Built on the 4 nm silicon fabrication process, this chip measures 608 mm² in die-area, and crams in 76.3 billion transistors. We now have our first look into the silicon-level block diagram of the AD102, including the introduction of several new components.

The AD102 features a PCI-Express 4.0 x16 host interface, and a 384-bit GDDR6X memory interface. The Gigathread Engine acts as a the main resource allocation component of the silicon. Ada introduces the Optical Flow Accelerator, a component crucial for DLSS 3 to generate entire frames without involving the graphics rendering machinery. The chip features double the number of media-encoding hardware engines as "Ampere," including hardware-accelerated AV1 encode/decode. Multiple accelerators mean that multiple streams of videos can be transcoded (helpful in a media production environment), or transcoding is performed at twice the FPS rate (each encoder takes turns at encoding a single frame).

Yesterday, NVIDIA launched its GeForce RTX 40-series, based on the "Ada" graphics architecture. We're yet to receive a technical briefing about the architecture itself, and the various hardware components that make up the silicon; but NVIDIA on its website gave us a first look at what's in store with the key number-crunching components of "Ada," namely the Ada CUDA core, 4th generation Tensor core, and 3rd generation RT core. Besides generational IPC and clock speed improvements, the latest CUDA core benefits from SER (shader execution reordering), an SM or GPC-level feature that reorders execution waves/threads to optimally load each CUDA core and improve parallelism.

Despite using specialized hardware such as the RT cores, the ray tracing pipeline still relies on CUDA cores and the CPU for a handful tasks, and here NVIDIA claims that SER contributes to a 3X ray tracing performance uplift (the performance contribution of CUDA cores). With traditional raster graphics, SER contributes a meaty 25% performance uplift. With Ada, NVIDIA is introducing its 4th generation of Tensor core (after Volta, Turing, and Ampere). The Tensor cores deployed on Ada are functionally identical to the ones on the Hopper H100 Tensor Core HPC processor, featuring the new FP8 Transformer Engine, which delivers up to 5X the AI inference performance over the previous generation Ampere Tensor Core (which itself delivered a similar leap by leveraging sparsity).

NVIDIA's long-awaited GeForce RTX 4000 series of graphics chips is finally here, and PC builders will soon be able to get their hands on a new series of gaming cards—starting with the top-tier GeForce RTX 4090 24 GB, RTX 4080 16 GB, and RTX 4080 12 GB. As the new kings of PC graphics, these cards boast plenty of CUDA cores, heaps of VRAM, and all the GeForce RTX features you need to build the best of the best. To get you set up, we're bringing all three cards in ROG Strix and TUF Gaming variants.

If you want to make a statement with the best gaming card money can buy, look no further than the new ROG Strix GeForce RTX 4090. With unprecedented power, this card is designed for ultra-high resolutions or super-fast refresh rates that help you reign supreme on the battlefield. In order to extract the ultimate performance from the Strix GeForce RTX 4090, we built it with cooling as our top priority. The card's 3.5-slot design consists of a die-cast metal frame, shroud, and backplate. The ultra-rigid structure uses frames with extremely tight tolerances to prevent the PCB from sagging or warping, while still allowing for unparalleled airflow through an enlarged pass-through vent along the back of the 357 mm long card.

Powered by the new ultra-efficient NVIDIA Ada Lovelace architecture, the 3rd generation of RTX, GeForce RTX 40 Series graphics cards are beyond fast, giving gamers and creators a quantum leap in performance, AI-powered graphics, and so many more leading platform capabilities. This massive advancement in GPU technology is the gateway to the most immersive gaming experiences, incredible AI features and the fastest content creation workflows. These GPUs push state-of-the-art graphics into the future.

With the digital world becoming more influential than ever, individuals are building up a digital identity parallel to the reality they are living in, creating an extension of themselves in the cyberspace. On contrary to the tangible reality, cyberspace allows creativity to flourish and evolve without any constraints of the physical reality, inspiring the most talented people to creating their own stories and share them to the world. With the ascension of the latest GeForce RTX 40 series, gamers, content creator and PC enthusiasts are now capable of wielding the immense power in the digital universe, creating history for a whole new era.

ZOTAC Technology Limited, a global manufacturer of innovation, ushers in a new era of PC gaming with the unveiling of our next-generation ZOTAC GAMING graphics card line-up built on the breakthrough NVIDIA Ada Lovelace architecture and the 3rd generation of RTX.

The GeForce RTX 40 Series graphics cards are beyond fast, giving gamers and creators a quantum leap in performance, neural rendering, and many more leading platform capabilities. This massive advancement in GPU technology is the gateway to the most immersive gaming experiences, incredible AI features and the fastest content creation workflows. These GPUs push state-of-the-art graphics into the future.

INNO3D, a leading manufacturer of pioneering high-end multimedia components and innovations proudly announces the highly anticipated INNO3D GeForce RTX 40 Series comprising of RTX 4090, RTX 4080 16 GB and RTX 4080 12 GB. While super high performance can be expected from the next generation INNO3D graphics cards using Ada architecture, the design of each of the models from INNO3D X3/OC to iCHILL Frostbite, Black and iCHILL X3 have some serious upgrades that are both cosmetic and performance enhancing.

Founded in 1998 with the vision of developing pioneering computer hardware products on a global scale. Fast forward to the present day, INNO3D is now well-established in the gaming community known for our innovative and daring approach to design and technology. We are Brutal by Nature in everything we do and are 201% committed to you for the best gaming experience in the world.

As a leading brand in True Gaming hardware, MSI is proud to share its take on NVIDIA 's exciting new GeForce RTX 4090 and RTX 4080 series GPUs, with graphics cards that unite the latest in graphics technology, high-performance circuit board design, and advanced cooling.

Powered by the new ultra-efficient NVIDIA Ada Lovelace architecture, the 3rd generation of RTX, GeForce RTX 40 Series graphics cards are beyond fast, giving gamers and creators a quantum leap in performance, neural rendering, and many more leading platform capabilities. This massive advancement in GPU technology is the gateway to the most immersive gaming experiences, incredible AI features and the fastest content creation workflows. These GPUs push state-of-the-art graphics into the future.

As the leading brand in enthusiastic graphics market, Gainward proudly presents the brand new GeForce RTX 4090 and GeForce RTX 4080 Series video cards, powered by NVIDIA's next-gen Ada Lovelace GPU architecture. Powered by the new ultra-efficient NVIDIA Ada Lovelace architecture, the 3rd generation of RTX, GeForce RTX 40 Series graphics cards are beyond fast, giving gamers and creators a quantum leap in performance, neural rendering, and many more leading platform capabilities. This massive advancement in GPU technology is the gateway to the most immersive gaming experiences, incredible AI features and the fastest content creation workflows. These GPUs push state-of-the-art graphics into the future.

The GeForce RTX 40 Phantom dwells in absolute darkness, cultivating relentless forces and boldness within. Upon its shadow black portrait, the two lightning strips decorated on the cooler electrify the gamers with hardcore power to fight without fear. Upon its murk silhouette, a tint of ARGB on the side logo is the only symbol allowing you to notice The Night Baron's secret existence.

As a leading brand in True Gaming hardware, MSI is proud to share its take on NVIDIA 's exciting new GeForce RTX 4090 and RTX 4080 series GPUs, with graphics cards that unite the latest in graphics technology, high-performance circuit board design, and advanced cooling.

Powered by the new ultra-efficient NVIDIA Ada Lovelace architecture, the 3rd generation of RTX, GeForce RTX 40 Series graphics cards are beyond fast, giving gamers and creators a quantum leap in performance, neural rendering, and many more leading platform capabilities. This massive advancement in GPU technology is the gateway to the most immersive gaming experiences, incredible AI features and the fastest content creation workflows. These GPUs push state-of-the-art graphics into the future.

GIGABYTE, the world's leading computer brand, today announced new GeForce RTX 40 series graphics cards. The long-awaited NVIDIA GeForce RTX 40 series graphics cards have finally arrived. To fully unleash the beastly performance of these next-gen powerhouses, GIGABYTE rolled out its top-of-the-line AORUS graphics cards with amped-up designs and improved features, giving hardcore gamers and content creators more of everything.

Powered by the new ultra-efficient NVIDIA Ada Lovelace architecture, the 3rd generation of RTX, GeForce RTX 40 Series graphics cards are beyond fast, giving gamers and creators a quantum leap in performance, neural rendering, and many more leading platform capabilities. This massive advancement in GPU technology is the gateway to the most immersive gaming experiences, incredible AI features and the fastest content creation workflows. These GPUs push state-of-the-art graphics into the future.

NVIDIA today unveiled the GeForce RTX 40 Series of GPUs, designed to deliver revolutionary performance for gamers and creators, led by its new flagship, the RTX 4090 GPU, with up to 4x the performance of its predecessor. The world's first GPUs based on the new NVIDIA Ada Lovelace architecture, the RTX 40 Series delivers massive generational leaps in performance and efficiency, and represents a new era of real-time ray tracing and neural rendering, which uses AI to generate pixels.

"The age of RTX ray tracing and neural rendering is in full steam, and our new Ada Lovelace architecture takes it to the next level," said Jensen Huang, NVIDIA's founder and CEO, at the GeForce Beyond: Special Broadcast at GTC. "Ada provides a quantum leap for gamers and paves the way for creators of fully simulated worlds. With up to 4x the performance of the previous generation, Ada is setting a new standard for the industry," he said.

Later today, NVIDIA CEO Jensen Huang will take centerstage at GTC to launch the next-generation GeForce RTX 40-series "Ada" graphics cards, in what is expected to be a pre-recorded stream, which may have been filmed earlier. This has been leaked, and we have our first picture of the NVIDIA GeForce RTX 4090 Founders Edition graphics card. Its design retains the dual-axial flow-through concept introduced with the RTX 30-series Founders Edition cards, where a fan on one side of the card draws in cooler air, passes it through the heatsink, and exhausts with the help of a second fan. There appear to be some refinements to the design of the fan-impellers, The card itself is 3 slots thick, much like the RTX 3090 Ti Founders Edition. The RTX 4080, positioned a notch below this card, was pictured earlier in its anti-static sleeve, and appears to feature an identical board design.

NVIDIA in its latest "Project Beyond" hype video confirmed the new logo of GeForce RTX, the company's main gaming GPU brand. While the NVIDIA "eye" itself is unchanged, the "GeForce" part has a new typeface with uniform size for all letters. The video just about confirms that Project Beyond is about the next-generation RTX 40-series "Ada." NVIDIA is expected to unveil the series on Tuesday (20th September), at a special event as part of GTC, with a keynote address by CEO Jensen Huang.

NVIDIA has been dropping a trail of breadcrumbs in its GeForce twitter feed over the past week surrounding "Project Beyond," which from the get go was interpreted as its debut of the GeForce RTX 40-series, based on the "Ada" graphics architecture (named after Ada Lovelace, credited with being the mother of computer programming). In its latest tweet, the company posted a picture of the famous "Diagram for the computation by the Engine," believed to be a computer program she wrote for the Charles Babbage number engine (an analog computer from the early 19th century).

The teaser video shows a copy of Lovelace's chart lying on a modern PC desk. One of the two monitors has a sticky note with a phone number scribbled on it—(208)-629-7538. Punters on social media decoded this not to be a random phone number, but a well-crafted hint about the vital specs of the top GeForce RTX 4090. "208" could denote 2.08 times the performance (or at least FP32 compute throughput) of the RTX 3090 "Ampere." 629 could be the die-size in mm², and 7538 could mean 75.38 billion transistors (the rumored transistor count of the 5 nm "AD102" silicon on which the RTX 4090 is based).

NVIDIA Ada and AMD RDNA3 will not sell to Ethereum miners. In a dramatic move, the creators of Ethereum have switched over the popular crypto-currency's algorithm from proof-of-work, to proof-of-stake, which means miners will no longer spend GPU resources in competing to find the same blocks. This effectively ends GPU-accelerated mining as Ethereum mining was the number-1 consumer of high-end GPUs through 2021. The switch-over happened as the total terminal difficulty surpassed 58,750,000,000T, with the last block having been found. With this move, global electricity consumption is expected to reduce by 0.2% (that's enough to power the world's top 5 cities).

The impact of this move on GPU sales to crypto-currency miners is expected to be profound. GPUs are no longer an economical way to mine Bitcoin, ASICs are; and Ethereum mining constituted the bulk of activity from GPU-accelerated mining farms. This doesn't mean there aren't other crypto-currencies that rely on GPU-accelerated proof-of-work blockchain compute; but Ethereum had the highest market-cap among such currencies. Gamers have reason to rejoice, as NVIDIA and AMD now have to sell high-end GPUs squarely on merits of gaming performance, power-draw, and graphics card pricing.

The first batches of NVIDIA GeForce RTX 40-series "Ada" graphics cards were in production since Q2-2022, and have been sitting in warehouses in Taiwan since August, reports Tweaktown. NVIDIA probably decided against launching them sooner, as the crypto-currency crash left it with heaps of unsold high-end RTX 30-series graphics card inventory, forcing it to delay launch of the RTX 40-series, to allow time for the market to digest this inventory. It is now at a point where its retail partners have to clear out high-end SKUs such as the RTX 3080-series and RTX 3090-series at a third the street-price they commanded in the thick of the GPU shortage caused by crypto-mining through 2021; so NVIDIA could start pushing those RTX 40-series cards. The company is widely expected to announce the RTX 40-series later this month. Besides aggressive pricing, NVIDIA has been bundling its high-end RTX 30-series cards with AAA games.

When we first got news about NVIDIA's upcoming GeForce RTX 4080 "Ada" coming in 12 GB and 16 GB variants, we knew there was more setting the two apart than just memory size and memory bus-width. Turns out there's a lot more. According to detailed specifications leaked to the web, while the 16 GB variant of the RTX 4080 is based on the same AD103, the second largest chip after the AD102; the 12 GB RTX 4080 is based on the smaller AD104 chip which has a physically narrower memory bus.

It looks like NVIDIA is debuting the RTX 40-series with at least three models—RTX 4090 24 GB, RTX 4080 16 GB, and RTX 4080 12 GB. The RTX 4090 is the top-dog part, with the ASIC code "AD102-300-xx." It's endowed with 16,384 CUDA cores, a boost frequency of up to 2.52 GHz, 24 GB of 21 Gbps GDDR6X memory, and a typical graphics power (TGP) of 450 W, which is "configurable" up to 600 W. The RTX 4080 16 GB is based on the AD103-300-xx" comes with 9,728 CUDA cores, a boost frequency of 2.50 GHz, and 16 GB of 23 Gbps GDDR6X memory across a narrower memory bus than the one the RTX 4090 comes with. This card reportedly has a 340 W TGP configurable up to 516 W.

Here's the first picture of a Lenovo Legion prebuilt gaming desktop with what is allegedly an OEM NVIDIA GeForce RTX 4090 "Ada" graphics card designed by Lenovo. The card features a mammoth 4-slot air-based triple-fan cooling solution, and draws power from a single 12+4 pin ATX 12VHPWR connector that's capable of delivering up to 600 W of power with +100% excursions (spikes). The card is installed on a custom motherboard by Lenovo which is Socket LGA1700, and likely features a 12th- or 13th Gen Intel Core processor, cooled by a liquid AIO CLC. Take this leak with a grain of salt, though. The "90" in the masked out "GeForce RTX 4090" logo has a different typeface from the one we're seeing on leaked RTX 4090 retail boxes from the likes of ZOTAC and GIGABYTE.

NVIDIA's next-generation AD102 "Ada" GPU is shaping up to be a monstrosity, with a rumored transistor-count north of 75 billion. This would put over 2.6 times the 28.3 billion transistors of the current-gen GA102 silicon. NVIDIA is reportedly building the AD102 on the TSMC N5 (5 nm EUV) node, which offers a significant transistor-density uplift over the Samsung 8LPP (8 nm DUV) node on which the GA102 is built. The 8LPP offers 44.56 million transistors per mm² die-area (MTr/mm²), while the N5 offers a whopping 134 MTr/mm², which fits in with the transistor-count gain. This would put its die-area in the neighborhood of 560 mm². The AD102 is expected to power high-end RTX 40-series SKUs in the RTX 4090-series and RTX 4080-series.

It looks like NVIDIA is finally taking AMD's route in the mid-range by giving the third-largest silicon in its next-generation GeForce "Ada" RTX 40-series a narrower PCI-Express host interface. The AD106 silicon will be NVIDIA's third largest client GPU based on the "Ada" architecture, and succeeds the GA106 powering the likes of the GeForce RTX 3060. This chip reportedly features a narrower PCI-Express x8 host interface. At this point we don't know if the AD106 comes with PCI-Express Gen 5 or Gen 4. Regardless, having a PCIe lane count of 8 could possibly impact performance of the GPU on systems with PCI-Express Gen 3, such as 10th Gen Intel "Comet Lake," or even AMD's Ryzen 7 5700G APU.

Interestingly, the same leak also claims that the AD107, the fourth largest silicon powering lower mid-range SKUs, and which succeeds the GA107, features the same PCIe lane-count of x8. This is unlike AMD, which gives the "Navi 24" silicon a PCI-Express 4.0 x4 interface. Lowering the PCIe lane count simplifies PCB design, since there are fewer PCIe lanes to be wired out in precise trace-lengths to avoid asynchrony. It also reduces the pin-count of the GPU package. NVIDIA's calculation here is that there are now at least two generations of Intel and AMD platforms with PCIe Gen 4 or later (Intel "Rocket Lake" and "Alder Lake," AMD "Zen 2," and "Zen 3,") and so it makes sense to lower the PCIe lane-count.

NVIDIA in a cryptic tweet earlier this morning (evening September 7 in the US); teased something it calls "Project Beyond," with no further description. It comes with an animation showing a bunch of green rays projecting outward. We're inclined to believe Project Beyond is a marketing campaign leading up to the launch of the next-generation GeForce RTX 40-series "Ada" graphics cards, given that it was tweeted from the NVIDIA GeForce handle, and not the main NVIDIA (corporate) handle. Intel used a similar overarching marketing campaign for the Arc "Alchemist" series, under "Odyssey." We should hear a lot more about NVIDIA's Project Beyond at the GTC conference slated for a little later this month.

Update 11:49 UTC: We're learning that NVIDIA is planning a GeForce-exclusive event on September 20.

The rumored 12 GB and 16 GB variants of the upcoming NVIDIA GeForce RTX 4080 "Ada" graphics cards could launch simultaneously, according to MEGAsizeGPU, who broke the story about the presence of two memory-based variants of the RTX 4080. A simultaneous launch of the two would make things similar to that of the GTX 1060 series, which came in 3 GB and 6 GB variants. Besides memory size, the two variants of the GTX 1060 differed in core-configuration (mainly CUDA core count), which widened the performance gulf between the two. The more recent example of memory-based variants is with the RTX 3080—which comes in 10 GB and 12 GB variants with different CUDA core counts; but which were launched far apart from each other.

Two sets of possible specifications of the upcoming performance-segment NVIDIA GeForce RTX 4070 "Ada" graphics card has hit the rumor-mill, according to kopite7kimi, a reliable source with NVIDIA leaks. The first set of specs sees the card feature 12 GB of 21 Gbps GDDR6X memory (possibly over a 192-bit wide memory bus), as many as 7,680 CUDA cores, a typical board power of 285 W, and an internal SKU code of "PG141-SKU340/341." It makes sense for 12 GB of memory across a 192-bit memory bus to be a logical choice for NVIDIA (as opposed to the previous-gen RTX 3070 with its 8 GB of 14 Gbps GDDR6 across 256-bit); as it allows the company to achieve a 50% memory size increase gen-over-gen, while reducing the number of memory chips on the card from 8 to 6 (by using six 16 Gbit GDDR6X chips).

The second set of specs doing rounds is the "PG141-SKU336/337," consisting of 7,168 CUDA cores, 10 GB of 21 Gbps GDDR6X memory across what we're assuming could be a 160-bit wide memory bus (five memory chips), and 250 W typical board power. The same source also claims that the SKU340/341 could have a performance target of over 11000 points in Time Spy Extreme, while the SKU336/337 could be designed with at least 10000 points in mind. It's quite possible that the second configuration is that of the RTX 3060 Ti-successor SKU. Given NVIDIA's top-down approach to product launches, we could expect performance-segment SKUs only toward the end of 2022, or early-2023.