Qualcomm is poised to significantly rebrand its PC chip lineup as it transitions from the existing 8cx series to the Snapdragon X Series, designed to differentiate its PC chips from Snapdragon processors in mobile devices. The new Snapdragon X Series will incorporate Qualcomm's Oryon CPU SKU, based on Nuvia's IP and praised for its advanced performance and power efficiency. In addition to the new CPU core, Qualcomm also plans to use a dedicated NPU for accelerating on-device AI applications. However, questions remain regarding the reactions of hardware partners, particularly in response to Qualcomm's request for proprietary power management integrated circuits (PMICs) to be used alongside Oryon SoCs.

This strategic rebranding also entails new logos and badges for the system, symbolizing the shift in the product lineup, and the company plans to introduce a simplified tiering structure for its PC ecosystem. Qualcomm currently holds a dominant position as an Arm-based SoC manufacturer for Windows-on-Arm devices. With this rebranding, Qualcomm hopes to position itself competitively in performance and in marketing as well, with established PC chip providers like AMD and Intel, potentially expanding Arm's market share in the PC industry. Further insights and details regarding the Snapdragon X Series will be revealed during the forthcoming Snapdragon Summit, scheduled from October 24 to 26.

Intel's next-generation Lunar Lake processor has appeared in the SiSoftware Sandra benchmarking suite, and the online database has revealed many details, thanks to a spotting by @Olrak29 of X/Twitter. Considering Intel's Meteor Lake is still two months away from its launch, the presence of Lunar Lake's benchmarks is indeed intriguing. Interestingly, Intel showcased a Lunar Lake laptop at the Intel Innovation 2023 event, and this SiSoft entry might be related to that demo. The data from SiSoft details the system as a "Genuine Inte l(R) 0000 1.00 GHz (5M 20c 3.91 GHz + 2.61 GHz, 3.3 GHz IMC, 4x 2.5 MB + 4 MB L2, 2x 8 MB L3)," hinting at a "Lunar Lake Client System (Intel LNL-M LP5 RVP1)." Deciphering these details, the Lunar Lake system adopts a 4+4 core configuration, utilizing a mix of Lion Cove and Skymont architecture cores tailored for performance and efficiency.

Moreover, the benchmark report pegs this CPU as a low-power laptop variant with a 17 W TDP. While it operates at a 1.0 GHz base frequency, it reached a speed of 3.91 GHz during the testing. However, these numbers should be taken cautiously since it's likely an engineering sample. Cache details are outlined, suggesting a 2.5 MB L2 cache per P-core, an added 4 MB L2 cache for E-cores, and a 16 MB L3 cache. No details on the integrated GPU were revealed, although it's anticipated that Lunar Lake will house Intel's Xe2-LPG graphics and LPDDR5 system memory. Intel has shared that Lunar Lake is scheduled for a 2024 release in mobile/laptop devices, targeting performance-per-watt leadership. Arrow Lake processors, catering to desktops, might share the core architecture and are anticipated to launch around the same timeframe.

GL.iNet unveiled its latest Wi-Fi 6 AX6000 home router, Flint 2 (GL-MT6000). Designed to fulfill scenarios such as heavy data transfers, hyper hundreds of device connections, and ultra-low latency gaming environments, this device is a modern home and office router capable of
high-performance demanding connectivity.

The Flint 2 is ideal for users with high speed, capacity, and stability requirements. With dual band AX6000, up to 160 MHz bandwidth, 4x4 MU-MIMO support, and eight high-power FEMs. Not only does the Flint 2 extend Wi-Fi coverage to meet the Wi-Fi 6 high-speed, along with the dual 2.5G ports, also allows this device to access 2.5G high-speed broadband with 2.5G intranet transmission capability easily.

The recent development of AI models that are more capable than ever has led to a massive demand for hardware infrastructure that powers them. As the dominant player in the industry with its GPU and CPU-GPU solutions, NVIDIA has reportedly discussed leasing data center space to power its own cloud service for these AI applications. Called NVIDIA Cloud DGX, it will reportedly put the company right up against its clients, which are cloud service providers (CSPs) as well. Companies like Microsoft Azure, Amazon AWS, Google Cloud, and Oracle actively acquire NVIDIA GPUs to power their GPU-accelerated cloud instances. According to the report, this has been developing for a few years.

Additionally, it is worth noting that NVIDIA already owns parts for its potential data center infrastructure. This includes NVIDIA DGX and HGX units, which can just be interconnected in a data center, with cloud provisioning so developers can access NVIDIA's instances. A great benefit that would attract the end-user is that NVIDIA could potentially lower the price point of its offerings, as they are acquiring GPUs for much less compared to the CSPs that receive them with a profit margin that NVIDIA imposes. This can attract potential customers, leaving hyperscalers like Amazon, Microsoft, and Google without a moat in the cloud game. Of course, until this project is official, we should take this information with a grain of salt.

AMD's Ryzen Threadripper Pro 7000 "Storm Peak" CPU series has not received any form of official announcement—we have relied solely on leaks to find out nitty-gritty details about Team Red's Zen 4-based follow-up to the Ryzen Threadripper Pro 5000 lineup. Pre-release samples have been landing online at an increased rate—courtesy of benchmark suite database leaks—with various news sites theorizing that AMD is preparing for an autumn launch window. This prediction is seemingly coming into focus, according to the latest information from insiders at AMD and connected supply chains.

Wccftech reckons that an October 19 launch day has been pencilled in: "Our sources have told us that AMD is all set to unveil its Ryzen Threadripper PRO 7000 CPU family on the 19th of October. This marks more than 1.5 years since the introduction of the Zen 3-based Ryzen Threadripper Pro 5000 CPUs. The new processors will once again be primarily positioned in the premium workstation segment with limited DIY availability. OEMs will be offering their pre-built designs along with DIY TRX50 motherboards from various manufacturers."

Tenstorrent, a company that sells AI processors and licenses AI and RISC-V IP, announced today that it selected Samsung Foundry to bring Tenstorrent's next generation of AI chiplets to market. Tenstorrent builds powerful RISC-V CPU and AI acceleration chiplets, aiming to push the boundaries of compute in multiple industries such as data center, automotive and robotics. These chiplets are designed to deliver scalable power from milliwatts to megawatts, catering to a wide range of applications from edge devices to data centers.

To ensure the highest quality and cutting-edge manufacturing capabilities for its chiplet, Tenstorrent has selected Samsung's Foundry Design Service team, known for their expertise in silicon manufacturing. The chiplets will be manufactured using Samsung's state-of-the-art SF4X process, which boasts an impressive 4 nm architecture.

By error, over the weekend Canada Computers published prices of upcoming Raptor Lake Refresh desktop CPUs—a competing national store, PC-Canada, also prematurely leaked placeholder charges midway through September. Analysis of last month's figures revealed a 4% (on average) price hike over equivalent 13th Gen Core predecessors, although that information could be out-of-date by now. The numbers released by Canada Computers (now removed from their searchable database) are alleged to be closer to the final article, since we are nearing Intel's October 16th launch day of higher-end 14th Gen Core SKUs, comprised of K and KF variants.

A VideoCardz reader, Kithana, managed to log all of the gory details prior to Canada Computers removing all traces of embargo-busting data. Their news section has pored over the numbers: "A quick check reveals that new SKUs are expected to see an increase ranging from 0% to 7%. Particularly noteworthy is the fact that the upcoming next-gen Core i5-14600KF is currently listed at the same price point as its predecessor, 13600KF, at $399 CAD. Notably, not present is the Core i9-14900K model on this list."

Intel's Core i5-14600K CPU was benchmarked mid-September, courtesy of ECSM getting their hands on some engineering samples—these examples were put under strain through Cinebench R23, Cinebench 2024, and CPU-Z suites. The ever reliable Benchleaks has kept track of mid-range Raptor Lake Refresh processor leaks—late last week they pointed to a new entry on Geekbench Browser. PC hardware news outlets have reported that reviewers now possess pre-release silicon, so we should be expecting an increase in leaky activity over the next fortnight—Intel's official embargo will likely be lifted on the 14th Gen Core launch day (October 17). Team Blue's Core i5-14600K has popped up a few times via Geekbench 6.2 results—TestKT's build was running on stock settings, and hit a maximum clock of 5.3 GHz (K and KF variants), with an ASUS Z790 TUF PLUS motherboard accompanied by 32 GB of DDR5-5200 memory, while an anonymous bencher fielded a system sporting a Gigabyte Z790 AORUS Master X mainboard and 48 GB DDR5-7600 RAM. The latter had some overclocking on the go; Geekbench 6.2 stats reported clocks reaching 5.7 GHz on the Core i5-14600K.

TestKT's stock 14600K achieved scores of 2819 in single-threaded, and 16666 multi-threaded. Their 14600KF scored 2779 and 16707 (respectively) on the same ASUS platform. The unnamed Gigabyte system wielder tallied 2861 (SC) and 17974 (MC) on an overclocked 14600K. VideoCardz noted that: "this represents a minor increase in single-core performance and approximately an 8% improvement in multi-threaded performance." They brought in a previously leaked higher-end CPU for comparative purposes: "Since the latter score is using the same (Gigabyte) system as in the Core i7-14700KF Geekbench leak, we can now conclude that Core i7 CPU will be at least 8% and 18% faster respectively than the Core i5 SKU. That's, of course, assuming both scores were using OC settings." We will have to wait until the publication of official reviews to find out whether these figures were produced on finalized silicon.

Acer today launched the company's first Chromebook Plus laptops, the Acer Chromebook Plus 515 and Acer Chromebook Plus 514, debuting with Google's Chromebook Plus initiative that offers a new tier of Chromebook performance, emphasizing better hardware designs with upgraded displays and cameras, and paired with new productivity, creativity, and multimedia capabilities.

The Acer Chromebook Plus 515 and Acer Chromebook Plus 514 both have the hardware and technology features customers need to stay productive, entertained and connected. These new models are powered by modern high-performance processors, and high-resolution IPS displays and 1080p crystal clear cameras flanked by narrow bezels to keep the focus on the vibrant visuals.

Intel did put a small spotlight on its upcoming 14th Gen Core "Raptor Lake Refresh" processor series at last week's Innovation event. This very brief aspect of their presentation has received only minor press coverage (in retrospect) since Team Blue did not do a great deal to publicize their "next-gen" release. In a pre-keynote segment on the second day of proceedings, an on-the-floor demonstration focused on AI-related virtual production methods. Craig Raymond, a Team Blue Technologist, showcased a workstation rig that deals with "meta-human" avatar plug-in for Unreal Engine.

Raymond pointed to a PC tower positioned under the work desk and introduced it as "running on our Raptor Lake Refresh right here," he continued: "so, we're showing off some of our brand new hardware for the first time, that is pre-launch, so we're giving everyone a first peek on what that really looks like." A grand total of 12 seconds was dedicated to 14th Gen Core during the second day livestream. They quickly moved onto previewing a Thunderbolt 5-equipped laptop that sat in the demo room. Intel is likely lining up a proper reveal of Raptor Lake Refresh SKUs closer to the expected October 17 launch of higher-end K and KF variants.

PC World's senior editor, Mark Hachman, managed to corner an important Team Blue staffer during this week's Innovation 2023 event, where Core Ultra "Meteor Lake" processors were presented in an official manner. This CPU family is set to arrive on December 14, but starting out only in mobile form—past leaks have yoyo-ed between rumored plans for desktop variants being alive or getting canned entirely. Michelle Johnston Holthaus—executive vice president and general manager of the Client Computing Group at Intel Corporation—confirmed to PC World in a video interview that Meteor Lake desktop SKUs are scheduled for launch next year. She elaborated on this slightly surprising declaration: "I want one processor family top to bottom for both segments, doesn't everybody?"

Exact details regarding release timings were not disclosed, but previous leaks have indicated that the rest of Intel's 14th Gen Core/Raptor Lake Refresh desktop lineup is due in early 2024—a product launch of 65 W TDP-rated SKUs could coincide with CES 2024. A "Meteor Lake-S" desktop CPU series is speculated to be placed mid-year, while the Arrow Lake generation is believed to be slated for late 2024. Reports have suggested that Meteor Lake has been delayed numerous times due to developmental setbacks—a leaked presentation slide seemed to show MTL-S SKUs (on socket LGA1851) being limited to 35 and 65 W TDPs, thus restricting the range to Core i3 and i5 product lines. Intel's new naming scheme—for the Meteor Lake generation—will assign "Core Ultra 5" instead of "Core i5" if new models land in the "Premium" processor bracket. We are not entirely sure where the future equivalent to "Core i3" will stick in the lower-end hierarchy, but the revised naming system suggests that it will only exist within Intel's "Mainstream" tier—so just a plain "Core 3," without any mention of Ultra performance or feature set.

Team Blue's marketing team has kicked into hype mode—Meteor Lake is launching at the tail end of 2023—with a shift in naming conventions comes another rebranding of internal technologies. The previously identified versatile processing unit (VPU) is now going under a different moniker: "Intel will usher in the age of the AI PC with the upcoming Intel Core Ultra processors, code-named Meteor Lake, featuring Intel's first integrated neural processing unit, or NPU, for power-efficient AI acceleration and local inference on the PC. Intel confirmed Core Ultra will launch Dec. 14." Michael Larabel, principal author at Phoronix, has noticed that newly updated versions of the Linux kernel have the "IVPU" accelerator driver bundled in. This will: "support Meteor Lake's VPU/NPU, while a patch is pending to extend that support for next-generation Arrow Lake processors."

In his opinion, there are some shared aspects across the two CPU generations: "Intel's Arrow Lake NPU appears very similar to that of Meteor Lake with the driver enablement coming down to adding new PCI IDs...(with) this patch adding the new Arrow Lake PCI IDs to the existing Meteor Lake driver code paths for this DRM accelerator driver is all that's needed to enable the VPU." Team Blue jumped two generations ahead at this week's Innovation event—Lunar Lake showed up in a live demo. Larabel believes that this late 2024 CPU family will revolve the dial to a greater degree: "The VPU/NPU with Lunar Lake brings more significant changes with the open-source driver changes already underway there. With Lunar Lake is the new VPU4 IP and the Linux 6.6 kernel with its updated IVPU driver already has initial support there."

The European Commission has re-imposed a fine of around €376.36 million on Intel for a previously established abuse of dominant position in the market for computer chips called x86 central processing units ('CPUs'). Intel engaged in a series of anticompetitive practices aimed at excluding competitors from the relevant market in breach of EU antitrust rules.

With today's decision, we are re-imposing a €376.36 million fine on Intel for having abused its dominant position in the computer chips market. Intel paid its customers to limit, delay or cancel the sale of products containing computer chips of its main rival. This is illegal under our competition rules. Our decision shows the Commission's commitment to ensure that very serious antitrust breaches do not go unsanctioned. - Commissioner Didier Reynders, in charge of competition policy

The 14th Gen Core "Raptor Lake Refresh" desktop CPU lineup was not showcased during Intel Innovation's keynote presentation—instead, upcoming Meteor Lake and Lunar Lake generations were put in the spotlight. We will likely have to wait for an official announcement closer to the expected October 17 launch date of K and KF SKUs. The Core i9-14900KF model has emerged once again, thanks to benchmark results hitting the 'net—Passmark's owner, David Wren, declared on social media: "Yet another high-end CPU has made a significant debut on the single-threaded chart today! While it's not available for purchase yet, the Intel 4th Gen i9-14900KF CPU has claimed the top spot on the chart."

The benched Core i9-14900KF scored 4939 points in PassMark's single-thread test, which surpasses equivalent 13th gen heavyweights: Core i9-13900KS—4769 points and Core i9-13900K—4666 points. Intel's iGPU-less flagship desktop processor now sits at the top of Passmark's single-thread rating table. VideoCardz noted: "It's worth mentioning that the i9-13900KS also boasts a 6.0 GHz clock speed, and the 14900KF achieved this score using relatively modest DDR5-5600 memory." Multi-threaded performance is a tad disappointing—this 14900KF sits about level with the 13900K with an extremely narrow 0.6% difference.

Durabook, an innovator in purpose-built, rugged computing solutions, today announced the launch of the next-generation S15 Semi-Rugged Laptop equipped with the latest Intel 12th Gen Alder Lake platform. The combination of this powerful CPU, coupled with a comprehensive set of connectivity options, security support, and its capability for further expandability makes this semi-rugged laptop with its large screen the perfect support for professional field services personnel running ever more sophisticated applications in challenging conditions.

The laptop's 15.6" Full HD display may be the first thing to turn the head of a field service professional, but the CPU performance of the S15 Semi-Rugged Laptop with Intel Core i7 and i5 processors that are up to 206% faster than previously is an eye-opener. Looking past the handsome rugged exterior, at the Intel Iris Xe Graphics package, ultra-reliable connectivity, and the ability to operate as a workstation configured with up to three storage drives, this is the ideal rugged laptop for field services workers.

Thermaltake, the leading PC DIY premium brand for Case, Power, Cooling, Gaming peripherals, and enthusiast Memory solutions, is pleased to unveil the Pacific SW1 Plus CPU Water Block and the Pacific SF Fittings - Silver Black. The custom liquid cooling system provides considerable flexibility in design, allowing you to demonstrate your aesthetic sense. If you are an industrial chic enthusiast, the Pacific SW1 Plus and the Pacific SF Fittings, which feature a New Industrial Style, are the ideal components for leveling up your cooling system's appearance while ensuring thermal performance and installation compatibility.

Pacific SW1 Plus CPU Water Block
Designed with a modern industrial style, the Pacific SW1 Plus CPU Water Block comes in solid aluminium alloy with a screw design, displaying a beautiful glow of metals. The copper base is finished with anti-corrosive nickel plating, matching the overall industrial design and offering an outstanding heat transfer for the CPU. The central inlet design of the base enables the coolant to be distributed evenly through the 0.2 mm microchannels, achieving more effective heat dissipation. What's more, through the TT RGB Plus 2.0 software, you can simply monitor coolant temperature and customize the lighting effects of the water block's 12 addressable LEDs. To fit the latest CPUs, the Pacific SW1 Plus is also compatible with Intel LGA 1700 and AMD AM5 sockets and can be installed without additional brackets.

As the world experiences a generational shift to artificial intelligence, each of us is participating in a new era of global expansion enabled by silicon. It's the "Siliconomy," where systems powered by AI are imbued with autonomy and agency, assisting us across both knowledge-based and physical-based tasks as part of our everyday environments.

At Intel Innovation, the company unveiled technologies to bring AI everywhere and to make it more accessible across all workloads - from client and edge to network and cloud. These include easy access to AI solutions in the cloud, better price performance for Intel data center AI accelerators than the competition offers, tens of millions of new AI-enabled Intel PCs shipping in 2024 and tools for securely powering AI deployments at the edge.

EK, the industry-leading manufacturer of premium liquid cooling solutions, proudly announces another addition to its Pro line - the EK-Pro CPU WB sTR, an enterprise-grade water block meticulously designed for AMD EPYC and Ryzen Threadripper processors. Engineered with precision and expertise, this liquid cooling solution promises unmatched performance and reliability.

Precision Craftsmanship
EK-Pro CPU WB sTR - Nickel + Acetal water block is custom-designed for AMD processors, making it suitable for desktop PCs, workstations, and taller server racks. With three standard G1/4" threaded ports on the top and an EK G1/4 plug equipped with an O-ring, this water block ensures effortless and secure connections for your liquid cooling system.

An Intel Core i5-14600K processor has been benchmarked roughly a month before its expected rollout at retail—previous leaks have this particular model placed as the most wallet friendly offering within a range of 14th Gen Core "Raptor Lake Refresh" CPUs. A total of six SKUs, with K and KF variants, are anticipated to launch on October 17. An official unveiling of new processor product lineups is scheduled for tomorrow at Team Blue's Innovation event. China's ECSM has managed to acquire an engineering sample (ES) of the aforementioned i5-14600K model, and put it through the proverbial ringer in Cinebench R23, Cinebench 2024, and CPU-Z. The brief report did not disclose any details regarding exact testbench conditions, so some of the results could be less than reliable/accurate.

ECSM's screenshot from CPU-Z re-confirms the Core i5-14600K's already leaked specs—six high-performance Raptor Cove cores running at a 3.50 GHz base clock, going up to 5.30 GHz (a 200 MHz gain over its predecessor: Core i5-13600K). Eight efficiency-oriented Gracemont cores running up to 4.0 GHz—100 MHz more than on the predecessor. The Core i5-14600K and i5-13600K share the same designations of 24 MB L3 cache and 125 W PBP—the leaked engineering sample was shown to have a core voltage of 1.2 V. The previous gen CPU operates on 1.14 V. ECSM noted that CPU package power consumption reached 160 W, and: "currently, the burn-in voltage is still quite out of control, especially for the two 8P models, both of which are at 1.4 V+. However, there is still a lot of room for manual voltage reduction."

ASRock Rack, the leading innovative server company, today announced its latest server motherboard lineup now supports the AMD EPYC 8004 Series processors which extend the 4th Gen EPYC Family into new markets.

The AMD EPYC 8004 Series processors bring the benefits of the "Zen 4c" processor core to markets that seek strong performance but also have significant requirements for efficient, dense form factors, limited available power, and quieter operations. "AMD EPYC 8004 Processors are purpose-built to deliver strong performance and energy efficiency in an optimized, single-socket package," said Lynn Comp, corporate vice president, Server Product and Technology Marketing, AMD. "The combination of impressive performance and streamlined platform componentry of the EPYC 8004 Series CPUs means system builders can offer their customers cost-efficient business-relevant configurations."

TYAN, an industry-leading server platform design manufacturer and a subsidiary of MiTAC Computing Technology Corporation, today announced availability of new single-socket server platforms supporting AMD EPYC 8004 Series processors. These platforms are purpose built for cloud services and intelligent edge deployments while offering lower operating costs and delivering impressive energy efficiency.

"The AMD EPYC 8004 Series CPUs deliver a great combination of impressive performance and streamlined platform componentry which enables us to develop business-relevant server configurations for our customers," said Eric Kuo, Vice President of the Server Infrastructure Business Unit at MiTAC Computing Technology. "TYAN's innovative server platform, fueled by EPYC 8004 Series CPUs, empowers us to provide our customers with cost-effective solutions while also expanding into new markets."

AMD today rolled out the new compacted Socket SP6 server platform designed for smaller servers locally deployed at the edge by organizations. With CPU core-counts of up to 64-core/128-thread, these processors are based on the "Zen 4c" microarchitecture, which comes with identical IPC and ISA to "Zen 4," but with smaller L3 cache available per core. The EPYC 8004 series targets traditional data-centers located on-site for organizations. Even if the heavy-lifting of the IT for them is performed by remote data-centers or cloud providers, organizations still need smaller edge server deployments. The EPYC 8004 series caters to a different kind of servers than the ones the lower core-count models of EPYC 9004 "Genoa" do.

With the EPYC 8004 series, AMD is debuting a new smaller CPU socket called SP6. The socket measures 58.5 mm x 75.4 mm, compared to the 76.0 mm x 80.0 mm of Socket SP5 powering EPYC 9004 "Genoa" and EPYC 97x4 "Bergamo." Socket SP5 is an LGA with a pin count of 4,844, compared to SP5, which is LGA-6096. The first line of processors for this socket, the EPYC 8004 series, are codenamed "Siena." These are very much part of the 4th Gen EPYC series, a lineage it shares with "Genoa" for data-center servers, "Genoa-X" for compute servers, and "Bergamo" for high-density cloud.

Intel Innovation 2023 - September 13, 2023 - MiTAC Computing Technology, a professional IT solution provider and a subsidiary of MiTAC Holdings Corporation, will showcase its DSG (Datacenter Solutions Group) product lineup powered by 4th Gen Intel Xeon Scalable processors for enterprise, cloud and AI workloads at Intel Innovation 2023, booth #H216 in the San Jose McEnery Convention Center, USA, from September 19-20.

"MiTAC has seamlessly and successfully managed the Intel DSG business since July. The datacenter solution product lineup enhances MiTAC's product portfolio and service offerings. Our customers can now enjoy a comprehensive one-stop service, ranging from motherboards and barebones servers to Intel Data Center blocks and complete rack integration for their datacenter infrastructure needs," said Eric Kuo, Vice President of the Server Infrastructure Business Unit at MiTAC Computing Technology.

Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminium enclosure. Both models feature the Dynamic Island, and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives. A powerful 48MP Main camera enables super-high-resolution photos and a new 2x Telephoto option to give users a total of three optical zoom levels—like having a third camera. The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance. Building on Apple's innovative satellite infrastructure, Roadside Assistance via satellite can connect users to AAA if they have car trouble while off the grid. With A16 Bionic for powerful, proven performance; a USB‑C connector; Precision Finding for Find My friends; and industry-leading durability features, iPhone 15 and iPhone 15 Plus represent a huge leap forward.

iPhone 15 and iPhone 15 Plus will be available in five stunning new colors: pink, yellow, green, blue, and black. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that's strong yet lightweight to deliver Apple's lightest Pro models ever. The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds—up to 20x faster than USB 2—and together with new video formats, enables powerful pro workflows that were not possible before. And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple's innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.

iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.