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Qualcomm Announces the Snapdragon 7+ Gen 3, Featuring Exceptional On-Device AI Capabilities

Qualcomm Technologies, Inc., unveiled today the Snapdragon 7+ Gen 3 Mobile Platform, bringing on-device generative AI into the Snapdragon 7 series. The Mobile Platform supports a wide range of AI models including large language models (LLMs) such as Baichuan-7B, Llama 2, and Gemini Nano. Fueling extraordinary entertainment capabilities, Snapdragon 7+ Gen 3 also brings new select Snapdragon Elite Gaming features to the 7-series including Game Post Processing Accelerator and Adreno Frame Motion Engine 2, enhancing game effects and upscaling gaming content for desktop-level visuals. Plus, this platform brings top-notch photography features with our industry-leading 18-bit cognitive ISP.

"Today, we embark on the latest expansion in the 7-series to create new levels of entertainment for consumers - integrating next-generation technologies for richer experiences," said Chris Patrick, senior vice president and general manager of mobile handsets, Qualcomm Technologies, Inc. "Snapdragon 7+ Gen 3 is packed with support for incredible on-device generative AI features and provides incredible performance and power efficiency, while bringing Wi-Fi 7 to the Snapdragon 7 Series for the first time."

Qualcomm Snapdragon Elite X SoC for Laptop Leaks: 12 Cores, LPDDR5X Memory, and WiFi7

Thanks to the information from Windows Report, we have received numerous details regarding Qualcomm's upcoming Snapdragon Elite X chip for laptops. The Snapdragon Elite X SoC is built on top of Nuvia-derived Oryon cores, which Qualcomm put 12 off in the SoC. While we don't know their base frequencies, the all-core boost reaches 3.8 GHz. The SoC can reach up to 4.3 GHz on single and dual-core boosting. However, the slide notes that this is all pure "big" core configuration of the SoC, so no big.LITTLE design is done. The GPU part of Snapdragon Elite X is still based on Qualcomm's Adreno IP; however, the performance figures are up significantly to reach 4.6 TeraFLOPS of supposedly FP32 single-precision power. Accompanying the CPU and GPU, there are dedicated AI and image processing accelerators, like Hexagon Neural Processing Unit (NPU), which can process 45 trillion operations per second (TOPS). For the camera, the Spectra Image Sensor Processor (ISP) is there to support up to 4K HDR video capture on a dual 36 MP or a single 64 MP camera setup.

The SoC supports LPDDR5X memory running at 8533 MT/s and a maximum capacity of 64 GB. Apparently, the memory controller is an 8-channel one with a 16-bit width and a maximum bandwidth of 136 GB/s. Snapdragon Elite X has PCIe 4.0 and supports UFS 4.0 for outside connection. All of this is packed on a die manufactured by TSMC on a 4 nm node. In addition to marketing excellent performance compared to x86 solutions, Qualcomm also advertises the SoC as power efficient. The slide notes that it uses 1/3 of the power at the same peak PC performance of x86 offerings. It is also interesting to note that the package will support WiFi7 and Bluetooth 5.4. Officially coming in 2024, the Snapdragon Elite X will have to compete with Intel's Meteor Lake and/or Arrow Lake, in addition to AMD Strix Point.

Qualcomm Unveils Snapdragon 7-Series Mobile Platform to Bring Latest Premium Experiences to More Consumers

Qualcomm Technologies, Inc. announced the new Snapdragon 7+ Gen 2 Mobile Platform—delivering premium experiences brand new to the Snapdragon 7-series. Snapdragon 7+ Gen 2 provides exceptional CPU and GPU performance fueling swift, nonstop gaming, dynamic low-light photography and 4K HDR videography, AI-enhanced experiences and high-speed 5G and Wi-Fi connectivity.

"Snapdragon is synonymous with premium mobile experiences. Today's launch of the Snapdragon 7+ Gen 2 illustrates our ability to bring some of the most in-demand flagship features to our Snapdragon-7 series—making them accessible to more people," said Christopher Patrick, senior vice president and general manager of mobile handsets, Qualcomm Technologies, Inc. "We are committed to delivering the most innovative solutions to meet the needs of consumers, our customers, and the industry at large."

TP-Link Unveils the World's 1st Complete WiFi 7 Networking Solution for Homes and Enterprises

TP-Link, a leading global provider of consumer and business networking products, today held an epochal WiFi 7 product launch to announce its WiFi 7 networking solution.

As the world's first vendor to release a full home and enterprise WiFi 7 product line, TP-Link launched new WiFi 7 routers, Deco products, Omada EAPs, and Aginet products for ISP markets to cover all usage scenarios. Additionally, TP-Link's new HomeShield 3.0 provides more reliable and smarter network solutions.

Arm Could Change Licensing Model to Charge OEMs Directly

Over the past few weeks, the legal dispute between Arm Ltd. and Qualcomm Inc. has been warming up the eyes of the entire tech community. However, as per the latest court filing, Arm could change its licensing strategy and shift its whole business model into a new direction that would benefit the company directly. Currently, the company provides the intellectual property (IP) that chip makers can use and add to designs mixed with other IPs and custom in-house solutions. That is how the world of electronics design (EDA) works and how many companies operate. However, in the Qualcomm-Arm legal battle, Qualcomm's counterclaim has brought new light about Arm's plans for licensing its hardware designs past 2024.

According to Dylan Patel of SemiAnalysis, who examined court documents, Arm will reportedly change terms to use its IP where the use of other IP mixed with Arm IP is prohibited. If a chip maker plans to use Arm CPU IP, they must also use Arm's GPU/NPU/ISP/DSP IPs. This would result in devices that utilize every design the UK-based designer has to offer, and other IP makers will have to exclude their designs from the SoC. By doing this, Arm directly stands against deals like the Samsung-AMD deal, where AMD provides RDNA GPU IP and would force Samsung to use Arm's Mali GPU IP instead. This change should take effect in 2025 when every new license agreement has to comply with new rules.

Qualcomm Extends the Leadership of its 7-Series with the Snapdragon 780G 5G Mobile Platform

Qualcomm Technologies, Inc. announced the latest addition to its 7-series portfolio, the Qualcomm Snapdragon 780G 5G Mobile Platform. Snapdragon 780G is designed to deliver powerful AI performance and brilliant camera capture backed by the Qualcomm Spectra 570 triple ISP and 6th generation Qualcomm AI Engine, allowing users to capture, enhance, and share their favorite moments seamlessly. This platform enables a selection of premium-tier features for the first time in the 7-series, making next generation experiences more broadly accessible.

"Since introducing the Snapdragon 7-series three years ago, more than 350 devices have launched based on 7-series mobile platforms. Today, we are continuing this momentum by introducing the Snapdragon 780G 5G Mobile Platform," said Kedar Kondap, vice president, product management, Qualcomm Technologies, Inc. "Snapdragon 780G was designed to bring in-demand, premium experiences to more users around the world."

Qualcomm Announces Next-Generation 5G Chipset - Snapdragon 888

During the first day of the Snapdragon Tech Summit Digital, Qualcomm Incorporated President, Cristiano Amon took the virtual stage with global industry leaders to highlight the critical role Qualcomm Snapdragon 8-Series mobile platforms have played to drive experiences forward for the next generation of devices. Qualcomm Technologies' innovation in the premium tier, coupled with the evolution of 5G, is accelerating and continuing to redefine immersive consumer experiences. The proliferation of these premium tier experiences has and will continue to enrich the lives of billions of smartphone users around the world.

"Creating premium experiences takes a relentless focus on innovation. It takes long term commitment, even in the face of immense uncertainty," said Cristiano Amon, president, Qualcomm Incorporated. "It takes an organization that's focused on tomorrow, to continue to deliver the technologies that redefine premium experiences."

New Arm Technologies Enable Safety-capable Computing Solutions for an Autonomous Future

Today, Arm unveiled new computing solutions to accelerate autonomous decision-making with safety capability across automotive and industrial applications. The new suite of IP includes the Arm Cortex -A78AE CPU, Arm Mali -G78AE GPU, and Arm Mali-C71AE ISP, engineered to work together in combination with supporting software, tools and system IP to enable silicon providers and OEMs to design for autonomous workloads. These products will be deployed in a range of applications, from enabling more intelligence and configurability in smart manufacturing to enhancing ADAS and digital cockpit applications in automotive.

"Autonomy has the potential to improve every aspect of our lives, but only if built on a safe and secure computing foundation," said Chet Babla, vice president, Automotive and IoT Line of Business at Arm. "As autonomous decision-making becomes more pervasive, Arm has designed a unique suite of technology that prioritizes safety while delivering highly scalable, power efficient compute to enable autonomous decision-making across new automotive and industrial opportunities."

YouTube and Netflix Begin Rationing Their Bandwidth as Lockdowns Surge Online Traffic

Popular video streaming sites YouTube and Netflix have reportedly started rationing their bandwidth by limiting video quality, as online traffic to their services surge to record levels. With COVID-19 lockdowns forcing people to take to online entertainment, the sites are reporting an unprecedented strain on their finite Internet bandwidth. In Europe, the two sites have capped their video quality to 480p, or slightly worse than DVD quality.

Despite the mighty backing of AWS, the world's largest CDN, Amazon's Prime Video is also finding itself having to cap quality based on regional bandwidth constraints. Google is already engaging with governments and ISPs to minimize strain on available Internet bandwidth. Streaming video remains the number one bandwidth consumer. Governments would want to prioritize bandwidth for companies operating remote- or virtual desktops for their employees working from home. Perhaps there's no better time to upgrade online video codecs to newer bandwidth-efficient ones like AV1.

Net Netrality Redux: COX Service Provider Launches "Elite Gamer" Fastlane Add-on Service

I'll abstain from commenting and just let you guys sort this news piece out: internet service provider Cox has introduced a new fast lane option to their internet service. Dubbed the "Elite Gamer" add-on, the optional $15 service will work to ensure gamers get the best possible experience in their favorite multiplayer games. According to Cox, this "hidden" fastlane for internet traffic will be routed through a gaming-centric routing network, which will allow for up to "34 percent less lag, 55 percent fewer ping spikes, and 45 percent less jitter" than its existing internet service.

Apex Legends, Fortnite and Overwatch are the current games being touted as having specific routing pathways, and this will work with absolutely no input from the user. Data packets from these applications will be automatically sorted and rerouted through Cox' servers, which also means that this service does exactly - and limitedly - what it aims to. There will be no other improvements to the overall "interneting" experience: it's a cool $15 for what amounts to (prospectively) higher K/D ratios. It remains to be seen what impact this actually has in the competitive scene, and whether or not the listed games' lag compensation techniques serve to even the playing field somewhat. Let me throw a small wrench into the equation here: more services like this will eventually appear, which may or may not be specifically geared towards gaming. Nothing prevents ISP's from creating application or content-specific data caps, for which you'll then have to purchase data bundles or subscription services (this happens in Portugal already, but it's mostly limited to mobile bandwidth). A bright, split-lane future awaits all of us.
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May 17th, 2024 20:51 EDT change timezone

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