At the NAB Show 2024, in Las Vegas, Western Digital Corp. (NASDAQ: WDC) is unveiling an exciting lineup of technologies and new storage solutions designed for today's and tomorrow's complex media and entertainment (M&E) workflows. Western Digital continues to focus on creating what's next with advanced solutions that address a broad range of growing content needs.

The increasing demand for rich and engaging content, with higher resolutions and more frames per second, is generating the need for faster, more flexible high-capacity storage solutions to help streamline workflows and keep up with high-pressure project demands. For every step of the workflow - from capture and transfer to archive - Western Digital is committed to advancing technology to help professionals and creators get work done faster and more efficiently, ultimately saving time and money, so they can focus on their creativity.

The creator brand of leading memory provider Team Group Inc. today launches the T-CREATE EXPERT S.M.A.R.T. MicroSDXC memory card in a 2 TB capacity version. This product is tailored for the creative community, providing a specialized solution for unleashing creativity. Additionally, it is equipped with patented AI intelligent "S.M.A.R.T." monitoring software, combining top-tier specifications with intelligent software to meet the daily and professional creative storage needs of creators.

The T-CREATE EXPERT S.M.A.R.T. MicroSDXC memory card is equipped with AI-intelligent "S.M.A.R.T." software, allowing creators to monitor the condition of the memory card through the proprietary software provided by Team Group. By utilizing flash memory wear detection technology, it effectively monitors the condition of the memory card product, emphasizing the concept that "prevention is better than data recovery." The T-CREATE EXPERT S.M.A.R.T. MicroSDXC memory card meets the UHS speed class U3, video speed class V30, and application performance class A2 specifications. When paired with a professional card reader, it achieves read and write speeds of up to 170 MB/s and 160 MB/s, respectively, supporting 4K Ultra HD and 1080p Full HD video recording and continuous shooting of photos. With its 2 TB large capacity, it can be installed in GoPro HERO 12, allowing for up to 31.5 hours of video recording. Whether supporting sports cameras, drones, interviews, outdoor shooting, or wildlife photography, its outstanding performance makes it the top choice for creators indoors and outdoors, from mountains to seas.

KIOXIA today released the maximum possible storage capacity for the microSDXC standard of 2 TB, with the release of the Exceria Plus G2 microSDXC 2 TB model. It is also the highest data storage density among any storage device by physical volume. To pull this off, KIOXIA innovated a NAND flash device that stacks sixteen 1 terabit (128 GB) layers, with a Z-height for the package being just 0.8 mm. The card meets UHS Class 3. application class A1, and video class V30, which means an assured write speed of at least 30 MB/s. The company claims maximum sequential read speeds of 100 MB/s, with 90 MB/s maximum write speeds. KIOXIA has initially released the card in its home market of Japan, and hopes to release it in other markets soon.

Lexar, a leading global brand of flash memory solutions, is excited to announce two additions to their professional lineup - the Professional CFexpress Type A Card SILVER Series and the Professional GOLD microSDXC UHS-II Card. Both cards come with the superior performance that professionals need to get their job done.

The Professional CFexpress Type A Card SILVER Series deliver pro performance for maximum creativity. With 800 MB/s max read, 700 MB/s max write, and sustained write speeds of 600 MB/s, it allows users to capture seamless 8K video and gorgeous burst-mode images. Compatible with Sony Alpha and Sony FX cameras that support CFexpress Type A cards, it comes with an industry-leading 10-year warranty. The Professional GOLD microSDXC UHS-II Card is a versatile, high-performance card that's perfect for capturing drone and action camera footage and is also great for UHS-II portable gaming devices. Read speeds up to 280 MB/s allow users to quickly transfer massive amounts of files and load games fast, while write speeds up to 180 MB/s and a V60 rating let them capture high-quality images and extended lengths of Full-HD and 4K video without dropping frames.

Team Group, the world's leading brand in memory technology, launches two memory cards T-Create Expert S.M.A.R.T. microSDXC and Team Group PRO+ SDXC today. The two products offer consumers smooth read and write speed and diverse memory storage options, covering both storage needs for daily and professional use. A solution to satisfy all the different storage needs, the two memory cards are the perfect choice for adding more storage on mobile devices, taking high-quality photos on an action camera and a drone in extreme environments, or shooting 4K videos on a camera.

Designed especially for creative users, T-Create Expert S.M.A.R.T. microSDXC uses the S.M.A.R.T. software, which can be downloaded on Team Group's official website. Team Group's extensive research and understanding of creative users' usage scenarios tell us that such users tend to edit and produce photos and videos on their computers only when the memory card storage on their device has been ultimately used up. Based on this finding, Team Group particularly designed the S.M.A.R.T software to begin instant memory card condition monitoring with just one click. Through NAND Flash wear-out detection technology, the condition of the memory is monitored to secure videos filmed and avoid the need to conduct data recovery. T-Create Expert S.M.A.R.T. microSDXC is a U3 and V30 memory card that also fulfills requirements of the Application Performance Class 2 (A2), capable of reaching a read and write speed of 160 MB/s and 150 MB/s with storage space up to 1 TB when used with professional card readers, and supports 4K Ultra HD and 1080p Full HD video shooting and bursts photo on action camera and drones. Its superb performance, capturing people, inanimate objects, or scenic details, allows creative users to create in all sorts of outdoor environments.

Team Group's T-Create line of memory products is targeted squarely at content creators, and characterized by their slender, sober product design. The company unveiled several new products in this brand, spanning from DDR5 PC memory to portable SSDs, docking stations, USB flash drives, and even memory cards. On the memory front, Team Group showed us both standard-size DDR5 DIMMs for desktops, and SO-DIMMs meant for laptops. A simple matte-black heat spreader dons the desktop variant. The desktop DDR5 module comes in speed-based variants spanning between DDR5-6000 and DDR5-6800, while the SO-DIMMs come in DDR5-5200 to DDR5-5600. What's interesting is that both come in high-capacity variants, with the desktop T-Create DDR5 coming in 64 GB (2x 32 GB) to 128 GB (2x 64 GB), while the SO-DIMMs come in 16 GB thru 64 GB kit sizes.

The company also showed off a plethora of new storage products, beginning with the T-Create Classic TC-200 NFC, and the larger T-Create Expert USB4. The TC-200 has a USB 3.2x2 type-C interface that's capable of 20 Gbps interface speed, which it uses to offer sequential transfer rates of up to 2 GB/s reads/writes. It also integrates an NFC reader, so it can be locked and unlocked using smartcards or mobile applications running on NFC-capable smartphones. This drive comes in capacities of 500 GB, 1 TB, and 2 TB. The larger T-Create Expert USB4, as its name suggests, features a 40 Gbps USB 4.0 type-C interface, and an impressive 4 GB/s maximum sequential transfer speed. Rounding things off in the PC storage space is the T-Create Classic M.2 docking station. This looks a lot like a cylindrical water cooling reservoir, except you pop in an M.2 NVMe SSD. Don't add water.

Lexar at the 2023 International CES showed off the Fly series of microSDXC cards optimized for small camera drone applications. These cards come with a wider temperature-range, are optimized for low power, and meet SD V30 class (at least 30 MB/s of stable write speeds), making them capable of 4K UHD @ 30 Hz video recording. The Play series of microSDXC cards are optimized for high read performance, and targets handheld game consoles, offering up to 150 MB/s reads, and capacities of up to 1 TB. The cards come in sizes of 64 GB, 128 GB, and 256 GB. Elsewhere in the Lexar booth, we come across their fastest CFexpress cards for DLSRs and high-performance video cameras.

The new Lexar Professional series CFexpress type-A cards come in capacities of up to 320 GB, with transfer rates of up to 900 MB/s and 400 MB/s guaranteed write-speeds. The larger CFexpress type-B cards can be as large as 2 TB in size, with transfer-speeds of up to 1900 MB/s and 400 MB/s guaranteed writes (the 400 MB/s figure is an arbitrary industry standard to ensure a particular format of video recording doesn't run into media-write errors). The more premium Lexar Professional Gold series are being targeted at 8K RAW video recording rigs (the latest crop of ARRI and Red cameras), supporting XQD, 1900 MB/s max reads, and 1500 MB/s max writes. Both the type-A and type-B formats come in capacities of up to 2 TB.

Western Digital Corp., an industry-leading provider of storage technologies and solutions, today announced a new partnership with Epic Games and Nintendo to deliver the first officially licensed Fortnite SanDisk microSDXC card for Nintendo Switch. The exclusive Fortnite branded memory card for Nintendo Switch is designed to provide players with consistent and reliable storage as they drop into Fortnite, no matter how they play. The card has also been tested and approved for use with all Nintendo Switch Systems and is backed by a limited lifetime warranty to give gamers the peace of mind needed to land in command.

Inspired by the epic Skull Trooper (128 GB) and legendary Cuddle Team Leader (256 GB) Outfits, the exterior design of the cards pay homage to some of the most rare and popular Outfits in the game. As a bonus, fans who purchase the card will receive a code to redeem the rare Angular Flow Wrap, sure to mesmerize any squadmate.

KIOXIA America, Inc. today announced the addition of a high-capacity 512 gigabyte (GB) product to its lineup of EXCERIA HIGH ENDURANCE microSD memory cards. The new 512 GB product delivers sufficient performance and endurance in continuous high-resolution 4K video recordings of dashboard and surveillance cameras.

As the evolution of dashboard cameras continues, with new features such as high-resolution recordings, multiple cameras and parking surveillance being added, the amount of recorded data is steadily increasing. The new KIOXIA 512 GB EXCERIA HIGH ENDURANCE microSDXC UHS-I memory card is designed for the extended recording time required by dashboard cameras, and is capable of up to 17,000 hours of cumulative use and up to 10 hours and 29 minutes of continuous 4K video (3840x2160 pixels, 100 megabits per second) recording. With a read speed of up to 100 megabytes per second (MB/s) and write speed of up to 85 MB/s, the new 512 GB card supports the UHS Speed Class 3 (U3) and Video Speed Class 30 (V30) specifications, making it suitable for 4K video recording.

At its simplest definition, embedded vision is the merging of computer vision with edge AI. Its implications, however, are far more reaching with the potential to launch wholly new applications and reshape the future of entire industries.

Integrating a camera and a processing board, an embedded vision system provides the benefits of compact size, light weight, low operational cost, and low energy consumption. They are typically built for executing specific applications, which makes the upfront cost relatively high due to customization. Once they are trained, they can perform various techniques such as image classification, object detection, object tracking, semantic segmentation, and instance segmentation to help a computer extract, analyze, and understand useful information from a single image or a set of images. This technology opens up entirely new possibilities.

Valve today announced its first big splash into the console market with Steam Deck, a device out to eat the Nintendo Switch's lunch. The announcement comes as yet another feather in AMD's cap for its semi-custom SoC business, benefiting from being the only company with an x86-64 CPU license and having a cutting-edge graphics hardware IP. Built on the 7 nm node at TSMC, the semi-custom chip at the heart of the Steam Deck is designed for extended gameplay on battery, and is a monolithic silicon that combines CPU, GPU, and core-logic.

The yet-unnamed semi-custom chip features a 4-core/8-thread CPU based on the "Zen 2" microarchitecture, with a nominal clock speed of 2.40 GHz, and up to 3.50 GHz boost. The CPU component offers an FP32 throughput of 448 GFLOP/s. The GPU is based on AMD's latest RDNA2 graphics architecture—the same one powering the Xbox Series X, PlayStation 5, and Radeon RX 6900 XT—and is comprised of 8 RDNA2 compute units (512 stream processors). The GPU operates at an engine clock speed of 1.10 GHz to 1.60 GHz, with peak compute power of 1.6 TFLOP/s. The silicon uses a unified memory interface, and a cutting-edge LPDDR5 memory controller.

Lexar, a leading global brand of flash memory solutions, is proud to announce the Lexar PLAY microSD card. The Lexar PLAY microSDXC UHS-I Card is designed to keep up with all your content, no matter if they are games, movies, music or books. Avoid slow load times with read speeds of up to 150 MB/s and fast A1 or A2-rated performance, so you can play more of what you love without missing a beat. With large capacities up to 1 TB you can save all your favorite content and is ideal for portable gaming devices, smartphones, and tablets.

Cut down delays with fast transfer speeds of up to 150 MB/s and get A1 or A2-rated performance, so you can load apps faster on your mobile devices and play more of what you love without missing a beat. "The Lexar PLAY microSDXC Card is the perfect solution for gamers looking to take their game to the next level. It is compatible with the Nintendo Switch and other portable gaming devices including phones and tablets. With capacity options up to 1 TB, you can continue to game without running out of storage space," said Joel Boquiren, General Manager of Lexar.

Greenliant has expanded its ArmourDrive industrial memory card portfolio with the high reliability, high capacity microSD QX Series, available from 256 GB to 1 TB, and operating at wide temperatures (-25 to +85 degrees Celsius). See microSD ArmourDrive product information at http://bit.ly/SD-microSD.

Industrial microSD memory cards have become a popular storage medium for a broad range of applications, including dashcams and bodycams, data loggers, routers and switches, medical equipment and IIoT devices. Built with high quality, advanced 4-bit-per-cell (QLC) 3D NAND flash memory, microSD ArmourDrive QX Series products provide video, security, networking and industrial customers with cost effective, reliable and rugged removable data storage. UHS Speed Class 10 and SD Specification 6.10 compliant, microSD ArmourDrive QX Series cards reach up to 100/37 MB/s sequential read/write performance and are ideal for video recording at high definition resolution.

Western Digital has teamed up with Respawn Entertainment to create an Apex Legends -themed memory card for the Nintendo Switch, offering gamers and contenders across the Outlands expanded storage solutions just in time for the universally acclaimed battle royale game to drop into the Nintendo eShop next month.

Featuring the distinctive Apex Legends insignia, players can squad up and battle for glory with the microSDXC card which offers up to 128 GB of expanded storage. Whether it's existing fans who want to ready themselves to jump into the action, or new players looking to compete in the Apex Games for the first time, this microSDXC card ensures any gamer is equipped with the additional space they need to take on more adventures or challenges on their Nintendo Switch system.

BIWIN announced its own retail channel brand of memory products in the North American region, named Biwintech. BIWIN is a Shenzhen-based OEM of DRAM and NAND flash client-segment memory products that supplies to giants in the PC industry, such as HP. It is now bringing a sizable portfolio of memory products under its own Biwintech brand to the market, which include DDR4 UDIMM and SO-DIMM PC memory modules, M.2 NVMe SSDs, 2.5-inch SATA SSDs, USB portable SSDs; and memory cards, including SDXC and microSDXC cards, CFast cards, and CFexpress cards. Interestingly, the announcement doesn't mention UFDs (USB flash drives). Biwintech will go to market with 5-year warranties on all its products, including 9 to 5 phone- and 24-hour e-mail tech support.

The Lexar PLAY microSDXC UHS-I Card is designed to keep up with all your content, no matter if they are games, movies, music or books. Avoid slow load times with read speeds of up to 150 MB/s and fast A1 or A2-rated performance, so you can play more of what you love without missing a beat. With large capacities up to 1 TB you can save all your favorite content and is ideal for portable gaming devices, smartphones, and tablets.

Cut down delays with fast transfer speeds of up to 150 MB/s and get A1 or A2-rated performance, so you can load apps faster on your mobile devices and play more of what you love without missing a beat.

Lexar, a leading global brand of flash memory solutions, today announced the Lexar Professional 1066x microSDHC/microSDXC Cards SILVER Series.
Designed for your action cameras, drones, and Android smartphones, the Lexar Professional 1066x microSD UHS-I Card SILVER Series lets you quickly capture and transfer high-quality photos, including Full-HD and 4K UHD video2 with speeds up to 160 MB/s read, and up to 120 MB/s write. The card is U3, V30 and A23,4 rated for high-speed performance. This card gives you the speed and storage you need to capture more adventures on the go.

Capture high-quality images and extended lengths of Full-HD and 4K UHD video with write speeds up to 120 MB/s. This card is Class 10, UHS Speed Class 3 (U3) and Video Speed Class 30 (V30) giving you the performance you need to shoot faster and longer. With Application Performance Class 2 (A2) rating3, the Professional 1066x microSD UHS-I Card SILVER Series is also great for use with applications on your Android smartphone. Quickly run and store apps directly on the A2 memory card using an Android Adoptable storage enabled device.

Western Digital on Tuesday (27/04) announced availability of its WD Purple QD101 line of ultra-endurance microSDXC cards for use as internal storage in surveillance devices, such as smart security cameras. The card implements 96-layer 3D TLC NAND flash memory, is capable of 500 P/E cycles, and 256 TBW for its top of the line 512 GB variant. The card is particularly useful as a failsafe storage device for cameras in case their link to the NVR server is severed, and is rated for 24x7 operation. The card comes in capacities of 32 GB, 64 GB, 128 GB, 256 GB, and 512 GB. The card is now shipping to NVR and smart camera manufacturers.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces the launch of three industrial-grade microSD cards, the ADATA ISDD33K and IUDD33K, that offer the reliability, durability, and performance required for industrial applications.

The ADATA ISDD33K industrial-grade SD card implements 3D TLC Flash, sports a 3K P/E cycle rating, and read and write speeds of up to 95/70 MB per second. The ISDD33K is highly reliable and compatible as well as power efficient, and is ideally suited for applications such as medical devices, surveillance systems, point of sale systems. The ADATA IUDD33K industrial-grade A1 (Application Performance Class 1) microSD card implements 3D TLC Flash, sports a 3K P/E cycle rating, and read and write speeds of up to 95/70 MB per second. The IUDD33K is ideally suited for applications such as industrial automation, surveillance systems, and point of sale systems. Both the IUDD33K and ISDD33K support S.M.A.R.T. (Self-Monitoring, Analysis and Reporting Technology), which can indicate imminent failures, and E2E (End-to-End) Data Protection.

Mainland Chinese semiconductor firm Yangtze Memory Technologies Co (YMTC), has reportedly struck a NAND flash memory chip supply deal with popular solid-state storage products brand Lexar, which specializes in SSDs, memory cards, and USB flash drives; and more importantly, enjoys a prominent market presence in the West. Micron Technology had, in 2017, sold the Lexar brand to Longsys, a Chinese electronics conglomerate. YMTC's first products sold to Lexar will be a 512 Gbit 128-layer 3D QLC NAND flash memory chip for Lexar's nCard line of microSDXC cards, which ships in 64 GB, 128 GB, and 256 GB densities, offering transfer speeds of up to 90 MB/s reads, with up to 70 MB/s writes.

Transcend introduced the first microSDXC memory card to feature SLC caching technology. The new USD230I memory card from Transcend features a host-transparent internal logic that treats a small portion of the 3D TLC NAND flash as SLC, to improve write performance in short bursts. This should particularly help in usecases such as high-quality burst photography or high-resolution video recording. The card is also endowed with a broad operational temperature range of -40 to 85 °C. The USD230I offers sequential transfer-rates of up to 100 MB/s, with up to 3,400 IOPS random access. It comes in capacities of 8 GB, 16 GB, 32 GB, and 64 GB, offering endurance (TBW) of 36 TB for the 8 GB variant, 70 TB for the 16 GB and 32 GB variants, and 140 TB for the 64 GB variant. The company didn't reveal pricing.

Kingston Digital Europe Co LLP, the Flash memory affiliate of Kingston Technology Company, Inc., world leader in memory products and technology solutions, today announced it is shipping the new Canvas Select Plus microSD and SD card lineup. With the addition of Canvas Select Plus, Kingston moves to replace the original Canvas Select card lineup with new higher-speed, higher-capacity models making them essential for smart phones and digital cameras.

Kingston's Canvas Select Plus line of Flash memory cards are built to maximise the user experience with faster speeds, more reliability and higher capacities up to 512 GB. Canvas Select Plus helps move high-quality content faster as it reaches Class 10 UHS-I speeds up to 100 MB/s, perfect for heavy workloads such as loading apps faster, transferring high-resolution photos, and recording and editing full length HD videos.

As consumer demand for high-quality content continues to rise, Western Digital Corp. is enabling a bigger, faster experience with new industry-leading solutions that give consumers the best combination of performance and capacity so they can do more with the rich content they capture. At Mobile World Congress, the company is showcasing the world's fastest 1TB UHS-I microSD flash memory card, the 1TB SanDisk Extreme UHS-I microSDXC card. The new card features higher speed and capacity for capturing and moving massive amounts of high-quality photos and videos on smartphones, drones and action cameras. These impressive levels of capacity and speed give consumers the ability to create all the content they want without worrying about space limitations or long transfer times.

Today's smartphones and cameras allow consumers to create high-quality content in the palm of their hands, thanks to features like multi-lenses, burst mode capabilities and the 4K resolution. Western Digital continues to deliver the most advanced solutions to ensure consumers can reliably capture and share a special moment or create video content for personal or professional use.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces the launch of its XPG microSDXC UHS-I U3 Class 10 cards. Made for those who live and breathe portable gaming, these Application Performance Class 1 (A1) cards sport read of up to 100MB/s and write of up to 85MB/s, providing users instant gratification with fast access to their games.

Great for All Types of Portable Gaming

With read speeds of up to 100MB/s and write speeds of up to 85MB/s, users will revel in the ability to download, install and start up games quickly. In addition to portable gaming devices like the Nintendo Switch , XPG microSDXC UHS-I cards also help speed things up on smartphones, tablets, and VR devices. 128GB, 256GB, and 512GB capacity cards are on offer to provide expanded storage space for downloadable content (DLC), downloadable games, and more.

Lexar, a leading global brand of flash memory solutions, today announced the 512GB Lexar High-Performance 633x microSDXC UHS-I card meets the Application Performance Class 2 (A2) requirements from the latest SD Association's 6.0 specifications. The card is the largest capacity A2 microSD card on the market.

A2 allows app-intensive users to experience higher minimum random write speed of 2000 IOPS and minimum read speed of 4000 IOPS*. This ensures blazing speed to run and store apps directly on the A2 memory cards using Android Adoptable storage enabled devices. A2 cards will be identified with the App Performance Class symbol making it easy to recognize and maximize the devices potential.