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MicroCenter Starts Limiting GPU Orders per Customer

Taking a distinct approach towards the whole GPU availability and stock issues that we've been seeing in the past few months - mainly due to the cryptomining craze, partly due to low yields on particular GPUs, MicroCenter has started implementation of hard limits on the amount of graphics cards a single user can purchase. According to the new policy, users can buy up to two graphics cards for the base pricing (varying on model) as-is, but orders including more than two units show each additional graphics card coming in at a staggering $10,000 online. This is true for both NVIDIA and AMD-based graphics cards.

In practice however, things are not as harsh as the pricing here leads one to believe. This is a deterrent to people wanting to purchase more than two GPUs, with a senior level employee needed to be able to add three or more cards for each customers. Once approved, you get to buy the graphics cards at prices that remain between the store and the customer depending on the number of units available and required but the local Microcenter here told TechPowerUp that it is certainly not $10,000/card. Microcenter has made this policy known in person, where most of their sales tend to happen. As such, it is their attempt at limiting access to GPUs for mining conglomerates or particularly affluent individual miners, which would otherwise - as has been the case - buy up the entire inventory. It also marks a particularly strong position from MicroCenter, since usually, for retailers and e-tailers as well as for AMD, a sale is a sale, independent of use or buyer case. The company is likely missing out on some additional orders from miners by going this route, and the fact that they are willing to do so really speaks to how strong their vision is for how the market should be behaving. Likely, it isn't that difficult to circumvent this imposed restriction - but the simple fact that it exists is of note. And while this isn't a new approach (we've seen some retailers do the same around RX Vega 64's launch), this might make it more likely for other retailers to follow suit.

Update: The story initially mentioned that the $10,000 per card from three cards and up was an actual store policy, and it has been updated to reflect its nature as a deterrent instead.

AMD RX Vega Mining Performance Reportedly Doubled With Driver Updates

Disclaimer: take this post with a bucket of salt. However, the information here, if true, could heavily impact AMD's RX Vega cards' stock at launch and in the subsequent days, so, we're sharing this so our readers can decide on whether they want to pull the trigger for a Vega card at launch, as soon as possible, or risk what would seem like the equivalent of a mining Black Friday crowd gobbling up AMD's RX Vega models' stock. Remember that AMD has already justified delays for increased stock so as to limit the impact of miners on the available supply.

The information has been put out by two different sources already. The first source we encountered (and which has been covered by some media outlets solo) has been one post from one of OC UK's staff, Gibbo, who in a forum post, said "Seems the hash rate on VEGA is 70-100 per card, which is insanely good. Trying to devise some kind of plan so gamers can get them at MSRP without the miners wiping all the stock out within 5 minutes of product going live."

AMD Says Vega Delays Necessary to Increase Stock for Gamers

In an interview, AMD's Chris Hook justified Vega's delayed release due to a wish to increase available stock for gamers who want to purchase the new high-performance architecture by AMD. In an interview with HardOCP, Chris Hook had this to say:

"Part of the reason it's taken us a little longer to launch Vega - and I'll be honest about that - is that we wanted to make sure we were launching with good volume. (...) Obviously we've got to compensate for things like coin-miners, they're going to want to get their hands on these. We believe we're launching with a volume that will ensure that gamers can get their hands on them, and that's what's important to us."

It appears that AMD tried their best to increase production and stock volumes so as to mitigate price fluctuations upon Vega's entry to the market due to above normal demand from cryptocurrency miners. The jury is still out on whether Vega will be an option for mining due to its exquisite architecture, however. Still, this sounds as good a reason as any to delay Vega for as long as it has been already. Just a few more days until we see what AMD managed with this one, folks. Check the video after the break.

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May 15th, 2024 14:50 EDT change timezone

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