Tuesday, June 11th 2019
Alleged ASUS AMD X570 Motherboard Price-list Paints a Horror Story
A reliable source based in Taiwan shared with us the price-list of upcoming AMD Ryzen 3000 X570 chipset motherboards by leading manufacturer ASUS. These MSRP prices in U.S. Dollars paint a grim picture of these boards being significantly pricier than previous-generation motherboards based on the AMD X470 chipset. We already got hints of AMD X570 motherboards being pricey when MSI CEO Charles Chiang, who is known for not mincing his words in public, made it clear that the industry is no longer seeing AMD as a value-alternative second-fiddle brand to Intel, and that AMD will use its performance leadership to command premium pricing for these motherboards, even though across generations, pricing of AMD processors are going to remain flat. The Ryzen 7 3700X, for example, is launching at exactly the same $329 launch price as the Ryzen 7 2700X.
Even MSI CEO Chiang's statement couldn't prepare us for the prices we're seeing for the ASUS motherboard lineup. The cheapest AMD X570 motherboard from ASUS is the Prime X570-P, which is priced at USD $159.99. Its slightly bolstered twin, the TUF Gaming X570-Plus will go for $169.99. A variant of this exact board with integrated Wi-Fi 6 will be priced at $184.99. This is where things get crazy. The Prime X570-Pro, which is the spiritual-successor of the $150 Prime X470-Pro, will command a whopping $249.99 price-tag, or a $100 (66 percent) increase! The cheapest ROG (Republic of Gamers) product, the ROG Strix X570-F Gaming, will ship with an HEDT-like $299.99 price. This is where the supposed "high-end" segment begins.The ROG Strix X570-E Gaming is a slightly spruced-up Strix-F, with a handful more connectivity options, and an extra M.2 slot. This board will be priced at $329.99. And we're still with the "tier-two" ROG Strix family. The ROG Crosshair VIII Hero is what you'd want for the premium ROG experience, and a premium CPU VRM solution. This board is priced at $359.99, over $100 more than the Crosshair VII Hero. Need Wi-Fi? Pull out another Jackson for the $379.99 ROG Crosshair VIII Hero Wi-Fi, which comes with 802.11ax WLAN.
Record-seeking OC wizards who want to push the Ryzen 9-series processors, such as the $749 Ryzen 9 3950X to their limits, will have to spend almost the same amount of money on the motherboard, with the ROG Crosshair VIII Formula, which at $699.99, is pricier than even certain ROG Rampage Extreme products from Intel's HEDT platform. In all, AMD, like any for-profit company on the planet, wants to monetize its performance-leadership over Intel to the fullest.
The reasons for these price increases could be many, besides AMD simply wanting to turn its performance leadership into cash. For one, the AMD X570 chipset is a big and hot (~15W TDP) piece of silicon AMD designed in-house, with a large PCI-Express gen 4.0 switching fabric, and more downstream connectivity than the ASMedia-sourced X470 "Promontory." This chipset needs a much more capable cooling solution than what the X470 needed, including in many cases, an active fan-heatsink. AMD has also dialed up the electrical and physical requirements, with a stronger CPU VRM specification, possibly more than four PCB layers for improved memory wiring, and external PCI-Express gen 4.0 re-driver and lane segmentation components that could be expensive on account of being new.
To most PC buyers, though, there are alternatives within AMD. As we mentioned earlier, processor pricing over generations hasn't increased. The 3700X is priced on par with the launch price of the 2700X it succeeds, and the Ryzen 5 3600 is being launched at the same $199 as the Ryzen 5 2600. You can very much do pair these processors with motherboards based on the older AMD X470 and B450 chipset motherboards, which are stocked up plenty in the market, are priced reasonably, and a majority of models support the USB BIOS Flashback feature, letting you update their UEFI firmware to the latest versions that add 3rd generation Ryzen support, without needing to borrow an older Ryzen chip from a friend. You lose out on PCI-Express gen 4.0 and additional M.2 slots, but that's a compromise you'll have to make. Consider the low-power 400-series chipsets not needing fan-heatsinks to be a sweetener.
Even MSI CEO Chiang's statement couldn't prepare us for the prices we're seeing for the ASUS motherboard lineup. The cheapest AMD X570 motherboard from ASUS is the Prime X570-P, which is priced at USD $159.99. Its slightly bolstered twin, the TUF Gaming X570-Plus will go for $169.99. A variant of this exact board with integrated Wi-Fi 6 will be priced at $184.99. This is where things get crazy. The Prime X570-Pro, which is the spiritual-successor of the $150 Prime X470-Pro, will command a whopping $249.99 price-tag, or a $100 (66 percent) increase! The cheapest ROG (Republic of Gamers) product, the ROG Strix X570-F Gaming, will ship with an HEDT-like $299.99 price. This is where the supposed "high-end" segment begins.The ROG Strix X570-E Gaming is a slightly spruced-up Strix-F, with a handful more connectivity options, and an extra M.2 slot. This board will be priced at $329.99. And we're still with the "tier-two" ROG Strix family. The ROG Crosshair VIII Hero is what you'd want for the premium ROG experience, and a premium CPU VRM solution. This board is priced at $359.99, over $100 more than the Crosshair VII Hero. Need Wi-Fi? Pull out another Jackson for the $379.99 ROG Crosshair VIII Hero Wi-Fi, which comes with 802.11ax WLAN.
Record-seeking OC wizards who want to push the Ryzen 9-series processors, such as the $749 Ryzen 9 3950X to their limits, will have to spend almost the same amount of money on the motherboard, with the ROG Crosshair VIII Formula, which at $699.99, is pricier than even certain ROG Rampage Extreme products from Intel's HEDT platform. In all, AMD, like any for-profit company on the planet, wants to monetize its performance-leadership over Intel to the fullest.
The reasons for these price increases could be many, besides AMD simply wanting to turn its performance leadership into cash. For one, the AMD X570 chipset is a big and hot (~15W TDP) piece of silicon AMD designed in-house, with a large PCI-Express gen 4.0 switching fabric, and more downstream connectivity than the ASMedia-sourced X470 "Promontory." This chipset needs a much more capable cooling solution than what the X470 needed, including in many cases, an active fan-heatsink. AMD has also dialed up the electrical and physical requirements, with a stronger CPU VRM specification, possibly more than four PCB layers for improved memory wiring, and external PCI-Express gen 4.0 re-driver and lane segmentation components that could be expensive on account of being new.
To most PC buyers, though, there are alternatives within AMD. As we mentioned earlier, processor pricing over generations hasn't increased. The 3700X is priced on par with the launch price of the 2700X it succeeds, and the Ryzen 5 3600 is being launched at the same $199 as the Ryzen 5 2600. You can very much do pair these processors with motherboards based on the older AMD X470 and B450 chipset motherboards, which are stocked up plenty in the market, are priced reasonably, and a majority of models support the USB BIOS Flashback feature, letting you update their UEFI firmware to the latest versions that add 3rd generation Ryzen support, without needing to borrow an older Ryzen chip from a friend. You lose out on PCI-Express gen 4.0 and additional M.2 slots, but that's a compromise you'll have to make. Consider the low-power 400-series chipsets not needing fan-heatsinks to be a sweetener.
97 Comments on Alleged ASUS AMD X570 Motherboard Price-list Paints a Horror Story
PCI4.0 is currently not of my interest.
Also called Asus premium tax.
My point was that there is a wide range of prices and if you just want to buy something to run stock speeds, you can do that at a reasonable price. I guess my comment was too vague. My apologies.
Would I buy a low end board? No way. But I am not the target market for low end hardware and there are higher end options for those of us that want to overclock, etc.
All X570 boards also use higher quality/lower noise/reduced interference materials for the PCIe 4.0 signaling, which adds further cost (I mentioned this elsewhere).
As such, the base PCBA is already costing more than on previous generation products.
Add a more expensive chipset, additional components for PCIe 4.0 signal integrity and you end up with more expensive boards.
I'm sure the prices will come down over time, as they always do, but it seems as hardware is getting faster and more complex, prices goes up.
I guess we're all so used with the fact that prices have in general come down as we make advancements, but it seems that we've reached a point in time, where this is no longer true for a lot of things.
That just seems a OTT....
Anyways, the REAL horror story is i haven't seen ONE micro atx motherboard :(
the cheapest decent X470 is 160$ and the highest is around 289$ :p
MBs ranging $150 - $700.
Did AMD make you (MB MFGs) sell that high? I don't remember AMD sold the MBs to you? NO?!
YOU made them and decided to sell them that MUCH and cry foul on AMD???
NO, seriously?! what's wrong with this picture?
Mining prices on the Video reminded me all over again...
Sighs!
There might be one or two 10 layer consumer boards, but that's it, it simply doesn't make sense.
Most are four or six layer boards, eight is in fact quite extreme.
However, this is the first generation of consumer boards that need low loss materials. Some details here, albeit a bit old www.lboro.ac.uk/microsites/research/iemrc/documents/EventsDocuments/2012 conference/presentations/A Morgan Low Loss High speed laminates - What is really needed.pdf
This is a fairly big transition in terms of PCBA manufacturing materials, but I guess you wouldn't know much about that, as I presume you haven't actually been involved in making any hardware.
Also keep in mind that ASRock has a $999 board...
Edit: It's not low loss, it's mid-loss, I keep getting that wrong...
Apologies for the slightly blurry pics...
All vendors will have more expensive new MBs, because u need better switches for PCIe 4.0 etc, there is also better VRM and you could to know, drmosfet is between 1.1-2.5 dollars for one. ALso active cooling is not for free :). Only logic.
ANd AMD is stronger and stronger, so we can expect higher price in future with new products.
I'm not looking at $999 priced motherboards, if that Asrock board is the water cooled RGB affair, I wouldn't even go near it. It's simply not my style or tastes.
I'll wait and see what is happening on release but if they want to charge that amount of cash for a board good luck to them, I won't be buying one. I can only guess that they charge what they like if it's AMD now being the top dog over Intel, got to cash in.. Cynical I know but still, I'm sure these prices aren't priced for the good of the products or the consumers.. But still, I don't see the need to price so high and that's just my personal opinion. Kind of off sets the price of the setup then if the motherboards are crazy priced and then CPUs cheaper.. But I digress....