Tuesday, June 30th 2009
Mushkin Making a Comeback With Video Cards
Popular memory manufacturer Mushkin, which is also known for power supply units and until last year, for video cards, plans to resume being a video card manufacturer, and an add-in card partner for NVIDIA. The company just announced plans on an entire lineup of products based on the NVIDIA GeForce GTX 200 series, called Mushkin UltimateFX. It includes products starting from the GeForce GTX 260 896 MB base model, going all the way up to GeForce GTX 285 2048 MB, with models carved out based on clock speeds and memory sizes.
For the most part, it looks like Mushkin will use non-reference designs which we may be familiar with. One of their products resembles a similar design by Sparkle, while another bears resemblance with the reference NVIDIA design, albeit a green PCB (something PNY has opted for). The cards will be shipped in an a classic wooden jewel case, similar to to the "WoodBox" it shipped with its older products. Here's what the lineup looks like:
For the most part, it looks like Mushkin will use non-reference designs which we may be familiar with. One of their products resembles a similar design by Sparkle, while another bears resemblance with the reference NVIDIA design, albeit a green PCB (something PNY has opted for). The cards will be shipped in an a classic wooden jewel case, similar to to the "WoodBox" it shipped with its older products. Here's what the lineup looks like:
- mushkin ultimateFX GeForce GTX260
- mushkin ultimateFX GeForce GTX260 (1792MB)
- mushkin ultimateFX GeForce GTX260 OC
- mushkin ultimateFX GeForce GTX260 OC2
- mushkin ultimateFX GeForce GTX275
- mushkin ultimateFX GeForce GTX275 OC
- mushkin ultimateFX GeForce GTX275 OC2
- mushkin ultimateFX GeForce GTX285
- mushkin ultimateFX GeForce GTX285 (2048MB)
43 Comments on Mushkin Making a Comeback With Video Cards
and to quote myself : i`m tired .. everyday i see the same sh** "with different flavours "
You're funny :)
Dippyskoodlez .
Anyway i don`t like to argue .. my point was that i don`t think Mushkin made the best choice when they decided to enter ( or reenter ) the market with a reference design based video card . Customers will still go for EVGA , Xfx , Asus , or other brands they trust when considering to buy a standard GTX 260 ( ex.)
Make a pool : would you rather purchase a video card from a manufacturer you trust , or a new manufacturer , who offers the same card at the same price when it comes to a standard video card ( non preoverclocked ) .
Now if i saw something different , a custom cooling solution , a better designed plastic shroud or metal a one , or whatever , or just a nice looking( different one ) yea ... i could say to myself .. look Mushkin has something to say .. let`s try the card ... see what it`s made of .
Peace...
And Mushkin is far from "new". I would personally prefer to buy Mushkin over Asus any day.
eVGA, XFX, BFG and Gigabyte already own in the North American market , so they have to come up with something special to compete with those giants and to sway consumers . They can`t even touch Europe ...
It`s obvious they are targeting North America . With something special , yes chances are they will get some customers on their side , but remember the nextgen GPU`s are around the corner . it`s just bad timing to enter the market with reference designs and standard cards . Remember what happened last time .. they were overwhelmed by the competition . Memory ? sure.. reliable , they still have something to say .
What if Asus or Gigabyte decides to manufacture ram modules ? that`s interesting right? In the EU Mushkin is not that big , trust me ...
In the EU a Mushkin GTX 260 (ex) will arrive two months later upon release , thats like q4 2009 q1 2010 . No chance ..
30% of the PC's (maximum) are bought for gaming...
10% of users (very maximum) overclock their cards...
1% of those known about technology and reference/non reference designs, models and specifications, and know about fab quality. The other 99% of the users, or have no idea (approx 60%), or take the decision about brands only (the rest)...
I would like to see some benchies on these things, but I have a feeling they would preform similar to all the others.