The jump from Core 2 Quad to i7 gives such small performance increases in games, I agree with nvidia here. Altho, not necessarily on the whole SLI thing, but I still think that buying a new video card for gaming is a much better idea if you have a Core 2 or Phenom platform.
I agree, really a core2 even stock at 2.4ghz+ will do just fine in modern games, the increase from a CPU won't even compare to the upgrade to a newer and more powerful vid card. Taky my upgrade trend in the last almost 3 years, I went from an x1950pro 256mb to an x1950xtx 512mb, noticed a slight increase in gaming, allowed for more AA without as bad of a hit...though in modern games that was all but nixed. Then I went to a 9600GT from there, almost doubled my FPS, with up to 4X AA where the 1950's would choke on 2XAA, with the GT only having a mere 16 more shaders, a couple generations of technology and refinement, speed and 3.0 vs 4.0 shader model all made a huge difference in that aspect. Then I went with a GTX260 last July, that was easily double...very easyily double what the 9600GT put out with maxxed settings + AA at the same resolution in the same rig. While costing me only about $100 more than I paid for the 9600GT only 7 months prior. Going from an e6300 to a q6600 was an expensive investment, that is much more noticable multitasking-wise more than gaming, but for me is worth it. I had an e8600 @ 4.5ghz for a a good chunk of last year, and ended up going back to a q6600 for my needs as a gamer that doesn't want to have issues running a browser, music player, F@H, WCG, Teamspeak, and a game at the same time without issue. I can do that with a quad, where a dual would seriously struggle. Going from a perfectly good Core2Quad @ 3.6ghz to an i7 really isn't worth it, I'd have to replace the CPU, board and get DDR3, I wouldn't want less than the 4GB I'm used to, so 6GB would be it, what I would spend to go i7 couldn't even compare to the difference that my GPU upgrades have given me.
Part of why the Core2 is still great for gaming, it's not the best, it doesn't need to be to have a damn good experience. It runs cooler, I've yet to see a Core2 that couldn't overclock, they're cheaper, plenty of cheap mb's and ddr2 out there to save a lotta cash and put that towards a better gpu for an overall better gaming experience. Not saying SLI or CF is the way to go, I prefer a single card/single gpu setup myself...and there are plenty of powerful single gpu options out there. For those that need super HD resolutions, sure multi gpu/card setups are a must, but for most gamers, saving the cash and using it where it'd be more noticable and appreciated for a longer period of time is definately important than having the next best thing. Not saying the i7 sucks, but looking at it from a budget mind on the intel side, AMD side stuff is really good and nicely priced, but overall, most gamers don't need i7 and won't to have a good gaming experience when compared to using the money to replace your cpu/mb/ram to gpu...hands down, gpu is the way to go. I didn't read more than a few posts on the first page...so I'm sure I'm just taking the long route to regurgitaiton, but at the same time, you can't blame NV for taking an opportunity for budget-wise common sense approach for those that want to spend money for more performance gaming-wise, but not enough to go to the next gen cpu/chipset yet, or get more performance taking that money and adding another card to a current setup...though if you don't have an SLI board...well feel free to add that to the costs too, which could turn the table on what gpu(s) would be comparable. In the end, it's obvious upgrading a GPU on a semi-current rig would be the better option if other areas are up to par.