This is to fanboy's , we complain about what Nvidia is doing because we can't spend our buck as good as it can be , we want something from both worlds , for example :
1. we want the perf. of Ati's video card but with all the eye candy ( like physx ) , we can't have it and we hate Nvidia , Nvidia sell's their performance more expensive
2. we want a future proof card from Nvidia (dx11 ) but they don't have one , yet
3. we can have a future proof card like 5850/5870 with a 9600GT for physx but again Nvidia doesn't want that
So you see fanboys of both worlds , we hate we can't spend our money wisely , if we go for the dx11 card we could miss out on physx ( rare and bad games but batman is nice ) , if we go for the old gt200 cards we lose on performance and DX11 , so what to choose ?
Now you can understand why some people hate Nvidia so much , they were set with an Nvidia card for physx and Ati's monster 5870 for dx11 , Nvidia is forcing us to buy from them even if they have low performing cards compared to ATI.
I bet the founder of Ageia Physx is kicking himself now for not asking for more money , look how important this has becomed in this war.
Even if people want to buy something from Nvidia now they don't have DX11 , they are less performing , consume more , we know perf. can't get any better than this ( been on the market for some time and drivers are mature ).