AMD Ships its Two Millionth DirectX 11 Compliant GPU

[btarunr]

At the 2010 Consumer Electronics Show, AMD today announced the shipment of its two millionth DirectX 11-capable graphics processor to its technology partners, cementing AMD graphics as the standard for DirectX 11 computing. This millions-shipped milestone comes just three months after the launch of the ATI Radeon HD 5800 series, the first DirectX 11-capable graphics products from AMD. The fast pace with which AMD delivered two million next-generation GPUs is a result of an aggressive execution of the AMD "Sweet Spot" graphics strategy which positioned the company to more rapidly bring DirectX 11 products to market across high-volume segments and popular price points, in combination with the positive reception of AMD's DirectX 11-capable graphics technology from PC users worldwide.

"Today's milestone underscores the ingenuity and innovation that AMD poured into the DirectX 11-capable ATI Radeon Premium Graphics products," said Rick Bergman, senior vice president and general manager, Products Group, AMD. "Fifteen weeks ago we introduced the ATI Radeon HD 5800 series graphics cards to the world, the first to support DirectX 11 and powerful capabilities like ATI Eyefinity multi-display technology, with support for Direct Compute 11. Over the course of the last few months, we've shipped tens of thousands of DirectX 11-capable graphics processors a week to technology partners who in turn put them into consumers' hands. With this week's introduction of the DirectX 11-capable notebook counterparts to our desktop family in the ATI Mobility Radeon HD 5000 series, an even larger base of users will enjoy the best visual computing experience available today."

"Being first to market with new technology and initiatives gives a company a strong lead, and if properly managed, a sustainable advantage," said Dr. Jon Peddie, founder and president, Jon Peddie Research. "AMD has been first to market with DirectX 11 graphics products, and as a result, all of the new DirectX 11 games have used those products as the basis for their development. This gives AMD a substantial advantage."

View at TechPowerUp Main Site

 

[TVman]

well if they would lowered there prices they would shiped double that number!!! greedy bastards

 

[Sasqui]

They did a great job manipulating the market to get there

Hell, I have a 5870, so I'm 1 in 2 million.

 

[arroyo]

WOOOW. This is the greatest post I have seen in this year! DX11 would be available in shops. Finally.

 

[Tatty_Two]

Nice, there is an estimated 300,000.000 gamers worldwide, that accounts for less than 1% of them, 2 million to me does not sound like a lot but TBH I dont know the comparisons with other releases so this may well be excellent news.

Just checked, NVidia shifted just over 2.4 million in Q3 2009, that will of course be across their whole range of cards so I think AMD have done damn well for a new product that for some models is quite expensive

 

[Benetanegia]

Just checked, NVidia shifted just over 2.4 million in Q3 2009, that will of course be across their whole range of cards so I think AMD have done damn well for a new product that for some models is quite expensive

Where are your numbers coming from? Nvidia sold much more than that in Q3, so did Ati. I don't know the exact number but the combined number of discrete graphics sold in Q3 2009 was 20 million units. Do the math, it must be something like 11 m Nvidia and 9 AMD? Sort of.

http://www.jonpeddie.com/publications/add-in-board-report/

 

[Imsochobo]

Nice, there is an estimated 300,000.000 gamers worldwide, that accounts for less than 1% of them, 2 million to me does not sound like a lot but TBH I dont know the comparisons with other releases so this may well be excellent news.

Just checked, NVidia shifted just over 2.4 million in Q3 2009, that will of course be across their whole range of cards so I think AMD have done damn well for a new product that for some models is quite expensive

Expensive ?

5970 is as expensive as any nvidia top end card the last years.
Anyways, ati will probally drop prices slighty soon i hope, but even when nvidia comes wont prices drop much.

 

[Benetanegia]

Expensive ?

5970 is as expensive as any nvidia top end card the last years.

So? Expensive. Anyway, that's not accurate in reality, only the 8800 Ultra it's been so expensive ($650-750) on retail EVER.

 

[Imsochobo]

So? Expensive. Anyway, that's not accurate in reality, only the 8800 Ultra it's been so expensive ($650-750) on retail EVER.

The GTX280 was more expensive.

1200 usd to be exact in norway.
800 USD for 5970 in norway

9800GX2 had almost same price as 4970.
GTX295 a 10 usd smaller price than 5970.

nothing new...
Ati have had some really cheap cards lately: 3870x2 4870X2 have both been very cheap!

Either we have odd prices in norway, or it was like it.

 

[SummerDays]

The sad thing is that the majority of those chips were not 5800 series.

 

[FreedomEclipse]

well if they would lowered there prices they would shiped double that number!!! greedy bastards

well im not sure about that - I was under the impression that AMD/ATi couldnt make enough of them but whatever they could make RETAILERS cranked up the prices cuz they were so hard to get - a 5870 is still droppping in price but 2 weeks ago it used to be at least £400(GBP) &/or over.

its slowly come down to £300-350ish

 

[Imsochobo]

well im not sure about that - I was under the impression that AMD/ATi couldnt make enough of them but whatever they could make RETAILERS cranked up the prices cuz they were so hard to get - a 5870 is still droppping in price but 2 weeks ago it used to be at least £400(GBP) &/or over.

its slowly come down to £300-350ish

WOOT? soo high?

I just bought mine for 290! in norway!
Where a Nissan Primera 1997 No aircon, no electric windows, heated seats, rearwindow and central locking sets you back 3000 quid! ( thats almost 3 roadsters in UK!)

Thats craazy expensive....
Not even XFX 5870 Black costs 350!
Guess Norway got off easy on the prices

 

[Benetanegia]

The GTX280 was more expensive.

1200 usd to be exact in norway.
800 USD for 5970 in norway

9800GX2 had almost same price as 4970.
GTX295 a 10 usd smaller price than 5970.

nothing new...
Ati have had some really cheap cards lately: 3870x2 4870X2 have both been very cheap!

Either we have odd prices in norway, or it was like it.

Yeah, those are some odd prices, much more than here in Spain. Usually prices are crazy in smaller countries and don't get offense but Norway is tiny, I mean Spain is far from being big, but we have 3 cities with the same or more population and don't let anyone from India, China or US tell you how many cities have more .

As national or regional distributors get bigger, prices use to be more balanced. That's why when talking about prices I tend to use prices in the big US etailers because it's the most objective measurement for street price IMHO. It doesn't represent the price for everybody, but it does represent better what most people are getting by volumes of sales, hence it marks the average (more than anything else).

You were talking to someone in the UK too, which have their own odd pricing system too. Amazing if you ask me, you can find really expensive and really cheap things there (more of the former though), depending on what the specific retailer/distributor wants, which never goes hand in hand with MSRP + VAT or anything logical. From what I see, it's the same there in Norway.

With the above in mind prices for the owners of most expensive card "priviledge" were generally like this if my memory serves:

8800 Ultra MSRP $600 - Street price $600-750
9800 GX2 MSRP $500 - street price around $500
GTX280 MSRP $600 - street price $550-600
GTX295 MSRP $500 - street price $550
HD5970 MSRP $600 - street price 700-750

As you can see the only other card to be as expensive as the HD5970 was the 8800 Ultra and in both cases it has more to do with the retailer/distributors and not about how Nvidia/Ati price their cards.

 

[Tatty_Two]

Where are your numbers coming from? Nvidia sold much more than that in Q3, so did Ati. I don't know the exact number but the combined number of discrete graphics sold in Q3 2009 was 20 million units. Do the math, it must be something like 11 m Nvidia and 9 AMD? Sort of.

http://www.jonpeddie.com/publications/add-in-board-report/

Those numbers are dedicated cards and do not include IGP etc, total sales for Q3 for all worldwide including IGP etc were 20 million I beleive yes, NVidia pretty much hit 60% of that figure. I did not include anything but cards though for obvious reasons in comparison with ATi's achievements with Cypress.

 

[FreedomEclipse]

WOOT? soo high?

I just bought mine for 290! in norway!
Where a Nissan Primera 1997 No aircon, no electric windows, heated seats, rearwindow and central locking sets you back 3000 quid! ( thats almost 3 roadsters in UK!)

Thats craazy expensive....
Not even XFX 5870 Black costs 350!
Guess Norway got off easy on the prices

we have this thing Called 'VAT' (Value Added Tax) which is at 15% at the moment i think... but the goverment might raised that to 17% VAT so...weve got to cover the shops costs & also that 15%-17% of the total cost for goverment which is really starting to piss me off but thats for another topic to discuss.

 

[Benetanegia]

Those numbers are dedicated cards and do not include IGP etc, total sales for Q3 for all worldwide including IGP etc were 20 million I beleive yes, NVidia pretty much hit 60% of that figure. I did not include anything but cards though for obvious reasons in comparison with ATi's achievements with Cypress.

Nope, total GPU sales were more than 119 million cards.

http://www.dvhardware.net/article38784.html

 

[Tatty_Two]

Nope, total GPU sales were more than 119 million cards.

http://www.dvhardware.net/article38784.html

Well that certainly makes AMD's acheivement with the 5XXX cards look somewhat poorer, however as I said, the vast majority of those sales are Intel's which I did not include as they dont do "standalone" cards but mainly IGP, when you look at actual card sales it's much smaller, I beleive around the 20 million mark, I have the data on my works computer so I'll link it in here in the morning.

 

[Tatty_Two]

we have this thing Called 'VAT' (Value Added Tax) which is at 15% at the moment i think... but the goverment might raised that to 17% VAT so...weve got to cover the shops costs & also that 15%-17% of the total cost for goverment which is really starting to piss me off but thats for another topic to discuss.

Sadly back to 17.5 on 1st January

 

[[H]@RD5TUFF]

Expensive ?

5970 is as expensive as any nvidia top end card the last years.
Anyways, ati will probally drop prices slighty soon i hope, but even when nvidia comes wont prices drop much.

The 5970 is over 100 dollar more than a 295.

Sadly back to 17.5 on 1st January

When my brother lived in the UK, he used to shop in Germany when he would go on business or holiday, and it would be cheaper by a fair amount he said.

 

[PCpraiser100]

ATI to Nvidia, you are still obsolete. And we are waiting....

 

[FreedomEclipse]

When my brother lived in the UK, he used to shop in Germany when he would go on business or holiday, and it would be cheaper by a fair amount he said.

when possible I usually try to save my money to get parts from Hong Kong - but the problem with that at the moment is the exchange rate is pretty poor. It costs upto £400-500 per planeticket and the countries economy has been through so rough times which sparked a fair amount of inflation making the prices more or less 1:1 so things might be £10 cheaper or £10 more expensive - not worth travelling to the otherside of the world for...& lastly is warranty...
when my 2nd 4870 got taken out by my dying PSU, I consulted Sapphire RMA services & they wouldnt accept a direct RMA & told me to take it back to the shop & have them start the RMA themselves.

so meh - I see some places still have the 5870 at close to £400 where most have dropped their prices to almost £300....pityful

 

[jjFarking]

in combination with the positive reception of AMD’s DirectX 11-capable graphics technology from PC users worldwide.

/facepalm

Notice how us PC users are mentioned almost as a side-note.
Hang on.. aren't we the ones that makes all of this happen to begin with?