AMD Kills ATI Brand, Future Products to Feature Brand Change

[Super XP]

Seriously.. Why?

I'm just playing around, though you have to admit the ATI logo does look cool

 

[pjladyfox]

At least they didn't do what NVIDIA did with 3DFX brand by walking it out behind the barn, putting a bullet into the back of it's head before it figured out what was happening, chopping the body up into little pieces, and burying each piece in an unmarked grave somewhere in Santa Clara under the foundation of their new building where they hope nobody will find it or remember.

I personally would have preferred myself that they kept things as they were. Who gives a rats butt if some marketing monkey thought it was a good idea to change things? I'm getting tired of the entire "if marketing says it's a good idea.." mindset nowadays. Did it ever occur to someone that sometimes things DO NOT need to be changed just because they are old or some tweeners they packed into a room with a one-way mirror liked it?

Myself, a Radeon video card will ALWAYS be ATI and if some AMD marketing guy does not like it he can bite me.

*salutes the coffin draped with a flag showing the ATI logo, the honor guard shouldering their DX10 rifles giving a 21-gun salute, as it is put into the ground to the sound of Taps with not a dry eye to be found…*

ATI Radeon
2000 to 2010
Rest In Peace but you will never be forgotten

 

[erocker]

I'm just playing around, though you have to admit the ATI logo does look cool

Yeah, though I actually like the new logo. I'm just happy they stuck with red instead of going to AMD green.

 

[fullinfusion]

Yeah, though I actually like the new logo. I'm just happy they stuck with red instead of going to AMD green.

+1 on that E

Green.... Ewww

 

[Easo]

MM, not going to realy like it.

 

[DannibusX]

This has been coming for years, and I find it a little disturbing that people are actually surprised by it.

Big company buys the smaller one when they're struggling and tries to turn a profit. If successful, but company absorbs the smaller company and continues on it's merry way. The same thing would happen to nVidia, did happen to 3DFX, Lincoln, Mercury, Hudson, Nash, Oldsmobile and countless other corporations.

WCW for those nerds that watched that back in the day suffered the same exact fate.

 

[mudkip]

Boycot them!

 

[Super XP]

Yeah, though I actually like the new logo. I'm just happy they stuck with red instead of going to AMD green.

You know what the problem is by removing the ATI logo? AMD had a better chance marketing the strong name used my many companies. People looked at ATI as Quality. AMD should have made ATI a division of AMD instead of trashing the name.

I can imagine Intel using ATI graphics which they currently do, but can you imagine them using Radeon with that AMD logo on them? NO. AMD scrapping ATI is like taking away a massive marketing muscle and a well known name that people acquaint as Pure Quality & Performance.

But on the other hand, Thank goodness they didn’t call them AMD Radeon, just does not sound right. I can get used to Radeon Graphics though.

 

[TheMailMan78]

This has been coming for years, and I find it a little disturbing that people are actually surprised by it.

Big company buys the smaller one when they're struggling and tries to turn a profit. If successful, but company absorbs the smaller company and continues on it's merry way. The same thing would happen to nVidia, did happen to 3DFX, Lincoln, Mercury, Hudson, Nash, Oldsmobile and countless other corporations.

WCW for those nerds that watched that back in the day suffered the same exact fate.

The Nature Boy Ric Flair will never be tamed! WHOOOOOO!

 

[NAVI_Z]

R.I.P. ATi. we''ll miss you.............

 

[DaJMasta]

Ahahahahahahahaha!



The laptops with the radeon/firepro branding and the core i7 logos!





Ahahahahahahaha they know they need to get their mobile processor product line in gear!

 

[xtremesv]

I will always remember my first ATi card, the Radeon 9600.

So long ATi

 

[enaher]

I actually think it's a smart move 99% o people have little to no knowledge of hardware they're PR victims and follow trends now when they see a Intel + AMD logo on a PC, they will relate them both and latter on just look at the AMD logo, and assume Intel has some relation to it dispite the logo no being there. Sounds stupid but average people fall for these type of things most people think Centrino is some kind of uber proccesor for laptops not a platform.

 

[WarEagleAU]

The biggest loss was Ruby, lol. This doesn't affect me in either way and I don't think it will hurt AMD either. This was going to happen and it's no biggy. Sheesh.

 

[nt300]

You know what the problem is by removing the ATI logo? AMD had a better chance marketing the strong name used my many companies. People looked at ATI as Quality. AMD should have made ATI a division of AMD instead of trashing the name.

I can imagine Intel using ATI graphics which they currently do, but can you imagine them using Radeon with that AMD logo on them? NO. AMD scrapping ATI is like taking away a massive marketing muscle and a well known name that people acquaint as Pure Quality & Performance.

But on the other hand, Thank goodness they didn’t call them AMD Radeon, just does not sound right. I can get used to Radeon Graphics though.

ATI equals quality I agree with. I think big mistake for AMD to remove ATI brand. To me Radeon is ATI and ATI is Radeon

 

[pantherx12]

The biggest loss was Ruby, lol. This doesn't affect me in either way and I don't think it will hurt AMD either. This was going to happen and it's no biggy. Sheesh.

She's still around, just not out in the public to often.

Last time we saw her was as the 5000 series was coming out.

 

[Widjaja]

@panther12

As my connection took ages to load the pic you posted I thought you were going to take the piss as the first thing I was was grey hair lol.

She's indeed getting old.

At least she has lost her Egg Plant shaped head.

Next thing I wonder is what AMD are going to change the CCC System tray Icon to.

 

[$immond$]

I hope AMD brings back the all in wonder pro video cards. They were solid cards I miss them.

5850 all in wonder Pro or 6850 all in wonder Pro

 

[Scrizz]

ugh AMD

I will miss ATI

:'(

 

[nt300]

LONG LIVE ATI
You just made Ruby very mad

 

[Super XP]

Here's an interesting read. It seems like most people think AMD made a big mistake removing ATI from the picture. I tend to agree

We heard that AMD with its killed off ATI brand has a big chance of scoring the next generation designs and we’ve also heard that ATI already got into next gen Xbox. Did we mention that it was plain silly to kill the ATI brand? I can see that many readers agree, but AMD’s marketing will probably simply rename everything to Fusion as this is their fetish brand.

There is a big chance that Nvidia won’t be a part of next generation console designs.

LINK:
http://www.fudzilla.com/graphics/graphics/next-generation-console-want-fusion

 

[TheMailMan78]

Here's an interesting read. It seems like most people think AMD made a big mistake removing ATI from the picture. I tend to agree


LINK:
http://www.fudzilla.com/graphics/graphics/next-generation-console-want-fusion

I doubt Nvidia will give up consoles so easily. They would be morons to do so.

 

[a_ump]

maybe he meant that nvidia won't have the option to be part of consoles due to AMD blowing the market up compared to nvidia.

 

[Super XP]

LONG LIVE ATI
You just made Ruby very mad

Looks like Ruby is going to fight AMD to keep ATI logo

 

[Delta6326]

I doubt Nvidia will give up consoles so easily. They would be morons to do so.

I think consoles will give up on Nvidia

maybe he meant that nvidia won't have the option to be part of consoles due to AMD blowing the market up compared to nvidia.

This, and if you can't keep a gpu cool in a pc, then your going to have a pile of plastic for a console with Nvidia