Well, in the end, we don't buy "better" cars just because they have the most horsepower or the most torque. Or the fastest acceleration. We also buy cars based on brand itself, even though they may be worse than competition. Me for example, i'm a loyal Hyundai user. It was the first car that i bought and now the second new one as well and i somehow feel attached to it. It doesn't have the most advanced engine, it doesn't have the most gadgets inside and there are other better looking cars. But i just somehow like it. It's the same with PC hardware really. You don't need some logical reason for the buy decision. What difference does it make 5 frames per second worse framerate in a game because of the "crappy CPU" like Bulldozer when you are already getting well over 60fps anyway with that spaking new Radeon card? But you do have the CPU that has 8 physical cores and maybe that makes you feel all warm and fuzzy. Or because of the AMD brand. We don't need any special reason to like one brand over another. So again why not? Honestly, if i was changing my system, i'd probably think about it. Sure Core i5 2500k is good but Bulldozer is not that bad, it's slightly cheaper and well, it's AMD. The first CPU that i bought with my own money. And it was the one that first reached 1GHz threshold. The rather famous AMD Athlon 1GHz aka Thunderbird. And that kinda leaves a mark. Also after reading how dirty Intel business practices were and still are, you just want to go rebel and support the other part, even though it's maybe not perfect in every way. I mean, look the other way around when Intel made the god awful Preshott CPU's. ppl were still buying them like crazy just because it was "Intel". It was hot and not particularly fast and they were still selling. Why!? Well, for the same reason AMD is selling Bulldozers despite not so stellar performance in synthetic benchmarks.