Ppl are exaggerating the whole GTX 680 vs HD7970 deal. The cards are virtually identical, each with its better and worse sides. As for the pricing, AMD set it so high because competition had nothing to offer. They might decrease them, if sales decline below what they want.
You are 100% correct. The only issue is both cards are OverPriced, and that is a FACT
You guys would make my day if not for the rest of this (should I say it?! f**boy?!) crowd. This is what we got from AMD before, Intel now, and obviously: ATI(AMD) and nVIDIA all the time. There is just one slight difference, an error in judgment if you will: nVIDIA should of priced it higher, because this kind of moves usually mean WAR!
I'm talking business-wise, I'm talking long run, because otherwise, if I neglect the bu**sh*t business side of their story, I fell like we should have a following situation:
- a high-end parts ("real" 7970/680) for half a price
- and a infra/ultra/giga/mega/Fatal1ty/some-or-another dumbass marketing labeled part, maybe dual-GPU versions of 7970/680, premium, highest-end model, gold-anodized, priced sky-high and made solely for purpose of removing itches for guys like qubit.
Only then would a world be a much prettier place to live in, and our eyes would be grateful and healthy as well.