An editorial! We need more of these please.
What gets me is the sleight of hand that nvidia did to increase the price of graphics cards by pitching the mid range chip of the next generation architecture (Kepler) as a top end product (GTX 680) instead of something like GTX 660 where it belongs, simply because it beat the GTX 580. In contrast, the previous generation Fermi GPU in the GTX 580 is a true top end chip.
Thus, we've paid top dollar for a mid range card, pushing up the price of the true top GPU to stratospheric levels.
And that really sucks for us. If you don't feel resentment towards nvidia for doing this, then you should.