It's nice and the cooler works great, almost better than what I would've imagine when first seeing the picture of how EVGA did the heat pipes and construction. I didn't see it surpassing the vapor chamber even with two fans.
I mean in the picture of the backside of the cooler it surprised me it wasn't an actual direct-touch, though would be hard to get all the (5 in this case) H-P stacked against the chip. The spreader in itself isn't a huge hindrance as long as the spreader plate has good close-fitting contact; although it doesn’t give me that impression looking at the edges. Plus spreader plate to me apportion amount dead space, and really only 3 H-P's under contact with the chip. Then note that so much surface of the H-P’s on that one half have partial contact with the fins and appears to also be entirely devoid of air flow (is that some plate underneath?). That half seems fairly inept at aiding any significant heat transfer. There's that one pipe that loops (U bent), couldn't tell by any of the W!zs' pic's, but found an EVGA rendering that shows it on the outside... whew they had me worried. Bottom line it cools better on the same dbA (perhaps better under OC’n), although not near the Gigabyte’s cooler though 3 fans.
So here's the thing, this cooler performs better they provide a decent OC out of the box, but is the cooler saving EVGA money over the factory Titan with it's glowing GeForce...? I'll wager it‘s more than you could fathom. Here's the other thing, other than some small etched printing on the edge when installed... is it a GTX780? From 3 feet away it's hard to know it's a premium card. EVGA should have done something to absolutely distinguish when in your chassis, because it give the impression of any "generic" $350 enthusiast offering.