LOL people keep contradicting themselves on this forum.
First, they'll start off with the argument that the 290X is about ~$100 cheaper than the GTX780 (and that the price killed the 780)
and then they'll say "Oh who cares about temp, noise and power consumption", -but you know what? most people do! Then after that, they'll say "Just throw a waterblock on it".
ummm, if you truly didnt' care about noise and temp why are you throwing a waterblock on it, and how much does a waterblock cost? around $150, so basically, 290x + waterblock cost around $700, that is only if you already have a waterloop setup, if you don't, well you are likely to run into the $1000s+ to have everything setup just to run this card within acceptable parameters.
and don't give me this 'that everyone who buys high end already have a waterloop setup', that is just BS. most people don't run waterloops and those who do are in the small minorities, and the people who makes these claims don't even have waterloops themselves.
and when all arguments fail against them, they'll bring out the performance card, where they claim 290x "absolutely destroyed" titan, um why are you comparing to titan first of all(it LOST to titan in silent mode, and if u are comparing in uber mode, then don't give me this its only 2db louder, because its 12db louder in uber mode), it barely even "destroyed" 780, they are well within 1~5% of each other trading blows. that is not what "destroy" means, "destroy" means beating something by at least 15-20%, otherwise, a few fps difference is barely even noticeable to the human eye.
so to sum it up:
1) they claim its cheaper
2) they ignore noise, temp and power consumption
3) then they say throw a water block on it ignoring the price of a water-cool kit (+$150 for the block and +$400 for the whole setup)
4) selective/inconsistency in comparison of performance of 290x (in uber mode), but using silent mode to compare noise and temp.
5) overhype with words such as "destroy" "kill" "massacre" when benchmarks show they are fairly equal matched.
6) selectively/inconsistency in comparison of price to titan when situation favors them. but compares to 780 when other situations fits them(performance).