AMD Chases Crucial $279 Price Point with Radeon R9 280

[btarunr]

AMD's Radeon R9 200 series appears to have come a full circle with the company launching the Radeon R9 280, to capture the crucial US $279.99 price point, going against NVIDIA's GeForce GTX 760. The R9 280 isn't too different from the Radeon HD 7950 from the previous generation, featuring higher clock speeds, and PowerTune with boost. Based on the 28 nm "Tahiti" silicon, the R9 280 features 1,792 Graphics CoreNext stream processors, 112 TMUs, 32 ROPs, and a 384-bit wide GDDR5 memory interface, holding 3 GB of memory. The card features clock speeds of 827 MHz core, 933 MHz boost, and 5.00 GHz memory. The R9 280 is rated with the same 250W average board power as the R9 280X. AMD add-in board (AIB) partners have launched custom-design boards, including ones that feature factory overclocked speeds.



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[dj-electric]

I cannot remember a time in my life where in-shelf hardware (especially an enthusiast's) had no progress in 28 months (technology and price wise)

Disgraceful.

 

[vega22]

I cannot remember a time in my life where in-shelf hardware (especially an enthusaiest's) had no progress in 28 months (technology and price wise)

Disgraceful.

8800gt
8800gts
9600gt
9800gt
9800gtx
9800gtx+
gtx250

1 core, 3 generations of cards.

nothing new.

at least this has only been rebranded once.

stick around long enough and you will see it happen again too.

 

[FX-GMC]

8800gt
8800gts
9600gt
9800gt
9800gtx
9800gtx+
gtx250

1 core, 3 generations of cards.

nothing new.

at least this has only been rebranded once.

stick around long enough and you will see it happen again too.

Mobile GCN has had 2 rebrands now.

7970m
8970m
R9 290m

 

[Ed_1]

Yes, wait till they get to 20nm or below, will be waiting even longer then ,smaller you go tougher it is .
GPU are complicated chips .

 

[xorbe]

The 760 has been as cheap as $199, and typically $249. How is $279/250W going to compete with a 170W card.

 

[Sempron Guy]

I wish they made a tweak on the power consumption.

 

[Deadlyraver]

I can't wait to be able to get this. My future build will be happy with it.

 

[vega22]

Mobile GCN has had 2 rebrands now.

7970m
8970m
R9 290m

well yea, but they always have been, i could add half a dozen more mobile cores which were also based on the g92 core to that list you quoted too but as we are not talking about mobile gpu i did not see the point.

still not sure on it now either....

 

[JDG1980]

The 760 has been as cheap as $199, and typically $249. How is $279/250W going to compete with a 170W card.

It'll compete because if it really does sell for $279 (it won't - more like $350+), miners will be lining up around the block to shove as many as they can in their shopping carts.

 

[JDG1980]

I can't wait to be able to get this. My future build will be happy with it.

If you live in the US, expect to pay at least $50 over MSRP.

 

[dj-electric]

8800gt
8800gts
9600gt
9800gt
9800gtx
9800gtx+
gtx250

1 core, 3 generations of cards.

nothing new.

at least this has only been rebranded once.

stick around long enough and you will see it happen again too.

Yeah... you didn't got me. At all.

Prices have dramatically changed, you could buy an HD5850 by the time 8800GT was only 2 years old for the same launch MSRP

You mentioned 9600GT there, it's like mentioning the GTX 660 Ti and GTX 680 has the same core.


Again, read it carefully,
"I cannot remember a time in my life where in-shelf hardware (especially an enthusiast's) had no progress in 28 months (technology and price wise)"

 

[Slomo4shO]

Yeah... you didn't got me. At all.

Prices have dramatically changed, you could buy an HD5850 by the time 8800GT was only 2 years old for the same launch MSRP

Umm... last I checked, the HD 7950 originally launched for $449...

 

[dj-electric]

It didn't take a long time for the HD 7950 to drop to a sub 300$ price tag. That happened, about a year ago.

A year later, wa'ddayou know, The same card is being rebranded for 280$.

That's just sad. That's all.

 

[MGF Derp]

The sad part is that pre R series launch the 7950 could be had for as low as $200 new. Now it comes out at base $280 what?? At least the re-branded 7970 relaunched at a price point below what it was selling for pre R series launch.

 

[FX-GMC]

well yea, but they always have been, i could add half a dozen more mobile cores which were also based on the g92 core to that list you quoted too but as we are not talking about mobile gpu i did not see the point.

still not sure on it now either....

And the point of your post was? I was adding examples of stagnated technology going through rebrands with no change in price.

 

[Casecutter]

Nice that TSMC still gets a few chips from the wafers that don't meet the full-fledge Tahiti spec. It seems to take a while to get a bin of geldings together.

As to the segment movement, it’s been so stretched-out to realize the node-shrink, at this point I’d almost say we might see Nvidia go again with a Maxwell on 28Nm in this mid-range market. Nvidia is just darn fortunate AMD is overwhelmed by the mining influx, cause I’d say they’d have a hard time selling GK104’s much lower. Just like the GK106 that gave the impression Nvidia didn’t find it lucrative at much below $150; I don’t think Nvidia could be viable on a GTX760 much below $220. Fortunately for Nvidia they don’t need to test those waters… If mining had not turn the market on its head what type of battle might be actually playing out right now?

If TSMC doesn’t start verbalizing they will be providing excellent commercial viability on 20Nm by mid-summer, I might say Nvidia could launching another Maxwell on 28Nm to blow this $200-300 segment open. Nvidia wants some of the Litecoin money, and as Hash/watt is so great with Maxwell they’re at a tipping point. Wait around for worthwhileness of 20Nm, which really only brings real significance in the high-end enthusiast parts. Especially when neither (Nvidia/AMD) want a repeat of TSMC ramp-up like the 28Nm again. If Nvidia could deliver a Maxwell that bests a GTX760 on a ≤ 220 mm² die, 130W, and hash that provides what this R9 280 provides, I’d say Nvidia has to do it.

 

[Casecutter]

The 760 has been as cheap as $199, and typically $249. How is $279/250W going to compete with a 170W card.

I can't say I’ve seen a GXT760 any point of late below $210 (for any meaningful time), at best is like $229 –AR.

Someone is mistaken... the TPU database shows the 7950 Boost as a 200W card, can't see those clocks kicking it up that much more. In W1zzard June 25th review of the reference GTX760 was bested 8% perf/watt by a standard 7950 by, while the GTX760 MSI Gaming was able to match the standard 7950.

The question is can AMD be viable on a 352mm die any more than Nvidia on 294mm? The thing is AMD can sell them at a whole new profit schedule, as the OEM’s are clamoring for stuff to sell. So I’d say the chance you see any of these in other than in the USA where the Litecoin is still making every AMD price “stupid crazy” is nil.

 

[GLD]

Yea! Thanks to the cyber miners, this will be a $450 to $500 card when the retailers get them for sale. BOOH!

 

[vega22]

And the point of your post was? I was adding examples of stagnated technology going through rebrands with no change in price.

mobile parts and desktop parts have the same price?

i dont even......

triC the 88gts was 220, the 98gtx was 240 the 98gtx+ was 240 and the 250 was 180 in gbp at launch on the shelves. those prices went up at times with demand too.

that was across 2 and a bit years too. but they was also sold as the top core cards for 2 years series. at least amd have knocked it down the range and released a new core at the top of the tree this time.

but to play devils advocate why would amd need to when the 7k cards had the 600s beat once they fixed the drivers?

much like nvidia was able to sit on the same card while ati took 2 goes at it with the 3k and 4k cards.

everything goes in cycles, just need to look back long enough to see them.

 

[FX-GMC]

mobile parts and desktop parts have the same price?

i dont even......

triC the 88gts was 220, the 98gtx was 240 the 98gtx+ was 240 and the 250 was 180 in gbp at launch on the shelves. those prices went up at times with demand too.

that was across 2 and a bit years too. but they was also sold as the top core cards for 2 years series. at least amd have knocked it down the range and released a new core at the top of the tree this time.

but to play devils advocate why would amd need to when the 7k cards had the 600s beat once they fixed the drivers?

much like nvidia was able to sit on the same card while ati took 2 goes at it with the 3k and 4k cards.

everything goes in cycles, just need to look back long enough to see them.

PLEASE tell me where I say mobile and desktop parts have the same price. I'll wait.... Oh you can't, because I didn't say it.

Laptops with a R9 290m are not any cheaper than they were the chips were called 7970m. Do you understand? I don't think I can dumb it down anymore for you.

I don't even.....

 

[Casecutter]

Just have to say this will again hardly matter to "gamers" it's a drip in a dry desert... And where the R6 265 that was supposed to be in the channel as of March?

 

[vega22]

PLEASE tell me where I say mobile and desktop parts have the same price. I'll wait.... Oh you can't, because I didn't say it.

Laptops with a R9 290m are not any cheaper than they were the chips were called 7970m. Do you understand? I don't think I can dumb it down anymore for you.

I don't even.....

And the point of your post was? I was adding examples of stagnated technology going through rebrands with no change in price.

you was adding mobile parts to a list of desktop parts are using price as the justification?

if you was using it to illustrate the stagnation of the mobile market at times when the desktop cards are too then it is like pointing out the sky is blue and rain is wet.

of course they are, one follows the other...don't worry about dumbing it down, you started dumb enough.

 

[FX-GMC]

you was adding mobile parts to a list of desktop parts are using price as the justification?

if you was using it to illustrate the stagnation of the mobile market at times when the desktop cards are too then it is like pointing out the sky is blue and rain is wet.

of course they are, one follows the other...don't worry about dumbing it down, you started dumb enough.

I'm glad you've shown your true colors. I was simply trying to add to your point, but all you can do is be an asshole. Good job.

 

[RCoon]

Just have to say this will again hardly matter to "gamers" it's a drip in a dry desert

Pretty much this. How many enthusiasts give a damn about AMD chasing some obscure price point that they see as some kind of sweet spot? Most if not all are either only looking at high end hardware (Your 780, 780ti, 290 and 290X), or they already have 7970's, 7950's and 680's, which are essentially what all this crap is. Everyone else will buy the super low end cards for HTPC systems, or the best price/performance cards available within their budget range, which for some reason seems to be the 760 atm (this is just an observation, I see a lot of people recommending these as mid range cards for those that can't quite reach the high end area).

This is nothing that hasn't happened before, and most enthusiasts won't ever buy them anyway. There is no doubt better cards at better price points.