NVIDIA Tweaking GeForce GTX 770 Price to Compete with R9 285

[HumanSmoke]

Is that AMD info including their CPU market as well? I can't recall solely in the GPU market AMD ever matching NVidia in sales, perhaps my memory serves me incorrectly, at my age it's easy to get lost on the way home from work!

You'd need to go back to 1998-99 and the window between 3Dfx's last hurrah and the arrival of the GeForce2. ATI was the choice de jour for a lot of big OEM's back in the day ( IIRC in 1998 ATI's profit was four times that of Nvidia- $1.2 billion revenue ($160m profit) to Nvidia's $374.5m revenue ($41m profit)....the times, they are a-changin'

However, when AMD does it "OMG a pricing adjustment their running scared", and means they got nothing else to offer (retaining my money is a good thing).

Well, can't speak for anyone else but I did point out that AMD are doing the exact same thing - clearing inventory as the SKU goes EOL - with the R9 280.

Here Nvidia die-hards build a "defensive wall" to stave off any critique. The 770 is what Nvidia will make "their last stand" until a 960 is released (?).

LOL...rants on about one groups skewed worldview by answering it with hyperbole! Yes, you're 1,0000,000% right, Nvidia as a company rises or falls on GTX 770 sales

Nvidia probably can't bring themselves to work the margins of GK104's selling at $200-220, the 760 will just fade quickly being squeezed by the 270X-285.....etc,. etc. etc.

...and yet, the graphics card market shares indicate no apparent reason why 1. Nvidia would sell at $200-220, and 2. Why the company would upset the cosy pricing arrangement it seems to have with AMD to keep pricing relatively stable. For two - by your opinion - companies at each others throats, there hasn't been a graphics price war in the modern era aside from some minor single SKU skirmishes.
But you're right, Nvidia are clearly doomed as the discrete graphics market share clearly show - and there is no possible way that the imminent release of the Maxwell based cards will alter the companies prospects...even with Rory Read pronouncing that "AMD still has to get through 18 months of old technology before the new chips are available" - I guess either Nvidia really are in the toilet or your predictions are as accurate as usual

While I'm sure most of us can invision well before Black Friday or folk buying Christmas presents AMD will have the 285 at around $210-220 (deals and rebates), so this has no bearing on what the 285 is doing, and conversely more about what Nvidia is/isn’t… in the market.

Ah, the long term view - don't worry about now because Winter Christmas is coming. You can invision a change in AMD circumstance, but assume the competition will be standing still. You really need to hoof it Sunnyvale with your resume - this is just the exactly kind of management outlook that put AMD's CPU business in the driving seat.

 

[overpass]

Well to be fair to compare the MSRP of a newly released product to another product that has had its rebates for a while is...not fair So it's not 25%!!!!!!!!!!!!!!!!!!!!!!!!!! but rather 12 to 15%.

 

[Steevo]

So Nvidia raised the price to match the price performance of this turd?

 

[eidairaman1]

So Nvidia raised the price to match the price performance of this turd?

yeah cuz nv sees it as a threat to their income

 

[Fluffmeister]

The GTX 770 doesn't need to be cheaper, it just needs to piss that bit more on this turkey.

 

[HumanSmoke]

Well to be fair to compare the MSRP of a newly released product to another product that has had its rebates for a while is...not fair So it's not 25%!!!!!!!!!!!!!!!!!!!!!!!!!! but rather 12 to 15%.

Not fair???
The ONLY fair comparison is what you pay for a range of products at a given time, otherwise you end up looking like a fool when you use "maybe" and "could be" and "wish it were so" rather than the actual real world pricing. The only relevance future pricing holds is if you plan on purchasing in the future....then again some people's arguments turn from one paradigm to another depending upon brand - not an overly reliable metric. Quick case in point, our friend Casecutter bases his AMD metric argument (as you do) on a future time as a mature product free of "new tax"....

While I'm sure most of us can invision well before Black Friday or folk buying Christmas presents AMD will have the 285 at around $210-220 (deals and rebates), so this has no bearing on what the 285 is doing

...while Nvidia's last card launch in the same mainstream volume market is based entirely upon its launch pricing (actually the rant started with pre-launch pricing) rather than some time in the future when the card would be viewed as a mature product

Sorry No! This is Nvidia gouging, plain and simple! (edit@1:45 pm; So W1zzard had some bad info on that price being $200. I'll temper what I said below if at $160, but overall still does move anything in BfB.)
How can this get a "9.0" when that's what the reference could muster. $200 for a 128-Bit card that can't even get close to AMD's $150 priced part? Efficiency or not, this is worse than the folks bitch'n about a $900 part! Nvidia is clearly extorting the markets bad fortune, and they are putting it to their customer… gamers. This isn't hardly crying the Blues over the "bleeding edge Enthusiast", this is directly sticking it to what is the "Entry level"! $200 for a die that is much smaller (50%) than the GK106, doesn't perform as good, provides less memory bandwidth (inadequate for most 1080p), middling OC (as no 6-pin).
This is not moving the ball forward, it's like some stubborn kid saying it's my ball and my rules… we need to say… Go Home!

Quite a difference in tone and reasoning you'll note. With the wild variance that people here use to justify their stance, the only reasonable stance to take is to apply the pricing based on what you would pay at time of purchase, because I can assure you that when the price falls in a few months time it won't be in isolation - the market moves as a whole- estimating the price drop for one card also means factoring in not just price drops for the rest of the vendors product stack, AND the products of the competition, but new products and EOL's between now and then.

 

[GhostRyder]

yeah cuz nv sees it as a threat to their income

Its a 2gb video card which is getting very dated for anything above 1080p and gamers are switching over to 1440p (well starting) as the next gaming thing. A 2gb reference card is now considered a mid range card and needs to be priced as such because its age is showing. Even though the R9 285 was not even designed to compete with the GTX 770 (Yet gets pretty close in in some games) the R9 280X is still the main competitor (Along with the extra VRAM and considering they are neck and neck while the 770 is heavily overclocked). Certain people like comparing the card (770) to the 285 because they are trying to list it as superior to the 280X (By name 285>280X) and worse then an NVidia counterpart (In this case the GTX 770). It really is not and that card (The 285X) is not due for a least a little while which will then be what its compared to. It's job (similar to the 750ti) is to show a bit what AMD is working on and to replace some dated cards in the process to keep things fresh. This was never a game changing option and was never intended to be more than a mid range card to hint at the future.

The card was aimed at the GTX 760...AMD has not hidden that fact anywhere (Its the main attraction on the site or at least one of them). The only thing that was a bit misleading (Yet most people realized this before hand) was the aim at this being a great 1440/1600p card with only 2gb of ram reference. When 4gb cards come around we can talk then but right now its a 1080p card and it does that very well at a $250 buck price point for OC variants.

 

[eidairaman1]

Im hoping it can handle 4Gb of ram and be able utilize it properly.

Its a 2gb video card which is getting very dated for anything above 1080p and gamers are switching over to 1440p (well starting) as the next gaming thing. A 2gb reference card is now considered a mid range card and needs to be priced as such because its age is showing. Even though the R9 285 was not even designed to compete with the GTX 770 (Yet gets pretty close in in some games) the R9 280X is still the main competitor (Along with the extra VRAM and considering they are neck and neck while the 770 is heavily overclocked). Certain people like comparing the card (770) to the 285 because they are trying to list it as superior to the 280X (By name 285>280X) and worse then an NVidia counterpart (In this case the GTX 770). It really is not and that card (The 285X) is not due for a least a little while which will then be what its compared to. It's job (similar to the 750ti) is to show a bit what AMD is working on and to replace some dated cards in the process to keep things fresh. This was never a game changing option and was never intended to be more than a mid range card to hint at the future.

The card was aimed at the GTX 760...AMD has not hidden that fact anywhere (Its the main attraction on the site or at least one of them). The only thing that was a bit misleading (Yet most people realized this before hand) was the aim at this being a great 1440/1600p card with only 2gb of ram reference. When 4gb cards come around we can talk then but right now its a 1080p card and it does that very well at a $250 buck price point for OC variants.

 

[GhostRyder]

Im hoping it can handle 4Gb of ram and be able utilize it properly.

Well 3gb was fine in a 7950/280 and let a pair run 1440p ultra pretty good. But with the memory bandwidth reduction because if the 384 bit bus dropping to 256 it's a little hard to say. Based on what I've seen it does fine for the most part with its limits being the 2gb. I doubt the 4 will be used correctly, but it will suffice for 1440p with a pair of cards.

Basing that if course just on what is released and known along with the new lossless color compensation system in place that seems to alleviate most if not all the performance lost from going down to a 256bit bus. So I guess time will tell of course and at this point it ms mostly conjecture.

 

[xorbe]

nv lowered price? did hell freeze over?

 

[HumanSmoke]

nv lowered price? did hell freeze over?

No...this....and this probably have something to do with it. Synnex are a pretty big distro, but their English isn't quite up to their native Thai.

 

[Casecutter]

actually the rant started with pre-launch pricing

A "rant" funny, yea you know how to spend time writing more than the rebuttal yourself. Well words, but not much substance.

You spend time to dredge up... An opinion grounded on published information in a full review of the MSI Gaming not a "pre-launch" (that’s oddly never fix or edited). Sure it's opinionated that what we get to do here (correct?), while man enough to amend it as soon as it was implicit it was working from bad information. It’s hilarious you appear to be reaching, and redirecting (wall).

I suppose we wait and see were the market takes us, but interesting that there not "tweaking" for the GTX760, and it’s the main player in this. It’s like they’re deflecting, sending big brother to the rescue!

 

[xorbe]

No...this....and this probably have something to do with it. Synnex are a pretty big distro, but their English isn't quite up to their native Thai.

nv has had a bad habit of even not lowering prices even when new products come out.

 

[HumanSmoke]

nv has had a bad habit of even not lowering prices even when new products come out.

Generally pretty much true, mainly because Nvidia has a strong presence in China and SE Asia. and can divert inventory to those markets rather than play out the string against incoming models. The GTX 680 pricing being higher than that of the incoming GTX 770 is a pretty good example, as is the heavily discounted bulk purchased of OEM GTX 690's that can be sourced directly from China that find themselves being drip-fed on to eBay listings. Having said that, there are plenty of examples (GTX 460, GTX 560 variants, GTX 770 and GTX 780) where Nvidia has revised MSRP, not because of inventory but to reserve the previous price point for an incoming part and to realign prices under the new price drop, so make of that what you will.

 

[P-40E]

First of all The dam GTX 770 is still selling well over $300 Bucks! I doubt Nvidia will ever lower the 770 to anything lower than $300, and that is if they actually do lower the price. They are just too greedy! And yes the R9 285 is a success and you would be a idiot to think otherwise, Or a fake intellectual trying to prove brain cells by rambling nonsense on and on in reply to other posters. Yes the 285 may not be the most power efficient card, Who cares? If you do not have a decent power supply anyway than you don't really have a gaming rig do you? So gamers care about performance not efficiency. I could care less if my GPU uses more watts than most as long as the FPS is awesome. Besides You are only speaking about a extra couple of dollars a year in electric bills. That will not make or break anyone! That is just insane to actually think you are saving so much money running a GPU that uses only 70watt vs a GPU that uses 250watt. You are not going to notice much on your bill unless you are psychotropics and imagine it!