No they r making the assumption based on the fact that rebrands do not require a delay till June
This whole issue isn't about technology, it is about inventory.
The manufacture of the cards wouldn't be a problem, what is a problem is that
AMD under Rory Read stuffed the channel with products to make the books look good. Before any new cards can be accepted AIB/AIC's need to clear inventory. If "new" rebrands enter the channel alongside current SKUs what happens to sales of 200 series cards? The other alternative to order mass recalls, BIOS reflashing, and repackaging which would cut profit to the bone - assuming there was any to be made. The Kitguru article specifically mentions the unsold inventory as being a major reason AMD hasn't released new cards.
especially when amds Fiji chip is already pretty much ready and passed certification with only finishing touches left(which shouldn't take 3-4 month)
Shouldn't take 3-4 months yet AMD aren't launching the card until the first week of June, and AMD's own CFO, Devinder Kumar, states : “We are confident that
as we get into the second half of 2015 with the launch of that [new graphics] product, we will gain back the market share which is low from my standpoint and historically,”
If finishing touches are all that is required then there must be another reason why the launch is still 3 months out, no?
What is painfully apparent is that AMD's partners have large quantities of unsold inventory that is either written off, or sold for an ever decreasing value as the
Osborne effect exerts influence. AMD either takes the financial hit of another "one time" charge and launches new product, or sells cheap and hopes that people upgrade again within months when the 300 series arrive.
No a fail is a fail, amd is almost one year late to the market and already lost junkload of money and market share for nvidia Simply because they thought they can compete with rebrands.
They are linked. Downsizing a company ( scaling back/cutting projects, cutting down R&D - lest we forget
Synopsys gained 150 AMD R&D engineers in their deal), and prioritizing console APU designs have put the company under considerable constraints. It is also the reason that AMD haven't fielded a top-to-bottom new GPU series since Evergreen in 2009-10.