IMO that is a cop out, its a way to claim card is faster then what it will really run. Throwing a crap cooler on the card that can't reasonable cool the card. People gave nvidia hell for the 970 fiasco and AMD using that is just as bad yet they get a pass to do it.
There is a difference, you can replace a cooler but you cannot replace the built in memory structure.
There be interesting times ahead, indeed.
It sure is going to be something this round that's for sure, biggest jump in performance in awhile.
Yea they have been also playing standards game lately claiming stuff should be standard of open source. They want stuff for free cause they can't afford to make it themselves.
Not really, open source means it is more likely to be used than if its closed source. If you keep something locked up where no one can use it without extreme royalties people are not going to use it...
If it's available, shouldn't they use it? Yeah, it conveniently makes benchmarks look better and yes, AMD's marketing department will squeeze every last drop of PR they can out of it, but it also gives us as consumers the ability to get more out of our cards via aftermarket cooling instead of having them locked down from the get-go.
Well there was a problem with the way it was listed, however I feel after they patched the cooler performance things evened out to being just fine. Mine for example are reference OC models and were all able to maintain the clocks under tests. But whatever, that's in the past so I hope this round we will be fine from the get go.
I'm sorry Vinska to tell you this but it's because AMD buyers want something for nothing and it's killing AMD. They want a top tier GPU but they don't want to pay for the research and engineering costs that made it possible in the first place.
http://www.msn.com/en-us/money/stockdetails/fi-126.1.AMD.NAS?symbol=AMD&form=PRFISB
AMD Net Profit Margin % -7.32
http://www.msn.com/en-us/money/stockdetails/fi-126.1.NVDA.NAS
Nvidia Net Profit Margin % +12.77
AMD has charged too little for their chips for too long and it may very well bankrupt them if they don't stop it.
AMD has to earn back the OEMs more than anything. They already have plenty of performance and show they can compete fine, its more of the problem with less big name OEM's using their parts plus when you include that consumers automatically view the company with less on the shelves as the "off brand company".
Well, I just am curious now about these 8gb cards and the WC editions...