AMD Embedded R-Series APU Powers Samsung Electronics Digital Signage Systems

[btarunr]

AMD today announced that the AMD Embedded R-Series accelerated processing unit (APU), previously codenamed "Bald Eagle," is powering the latest set-back-box (SBB) digital media players from Samsung Electronics, Co., Ltd. With high performance, low power, and broad connectivity, the new Samsung SBB-B64DV4 is an ideal fit for demanding signage applications that transform Samsung SMART Signage Displays into inclusive digital tools for a wide range of business needs.

Using AMD's Embedded R-Series APUs, Samsung SBB media players for digital signage deliver breakthrough HD graphics performance and support multi-video stream capabilities up to two displays, all in a power efficient and ultra-compact form factor.

"Digital signage is a key vertical for the AMD Embedded business," said Scott Aylor, corporate vice president and general manager, AMD Embedded Solutions. "The AMD Embedded R-Series APU enables leading digital signage providers to harness high levels of compute and graphics performance within a low-power design envelope. AMD Embedded Solutions help designers at Samsung achieve aggressive form factor goals and drive down system costs while providing the rich multimedia their digital signage customers' demand."

The AMD Embedded RX-425BB APU combines a high performance x86 CPU with an integrated, discrete-class AMD Radeon R6 graphics processing unit (GPU) in a low-power configuration to minimize heat dissipation constraints and meet demanding energy efficiency requirements. The processor utilizes AMD's latest Graphics Core Next (GCN) architecture, created for advanced graphics applications and parallel processing capabilities.

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[Finners]

So is this AMD/Samsung design and built by Samsung?

Do you think this is an ARM processor?

 

[Casecutter]

Sexy little package.

http://displaysolutions.samsung.com/products/accessories/317

 

[Jorge]

Congrats to AMD on another successful revenue stream for their IP.

 

[Kaotik]

So is this AMD/Samsung design and built by Samsung?

Do you think this is an ARM processor?

No and no.
It's AMD design and built by GlobalFoundries.
It features 2 Steamroller x86-64 modules (so 4 cores) and 6 GCN Compute Units (384 Stream Processors)

 

[Fluffmeister]

Congrats to AMD on another successful revenue stream for their IP.

And damn.... they need it.

 

[rexis]

first sign of AMD/samsung approchement
I wish that Samsung could acquire AMD soon

 

[Steevo]

first sign of AMD/samsung approchement
I wish that Samsung could acquire AMD soon

We could have a TV with APU built in running Windows 10 or android for Netflix, Hulu, and everything else with a voice search that works right, and can play games and possibly supports a wireless stream to a tablet for cable TV?

 

[RejZoR]

first sign of AMD/samsung approchement
I wish that Samsung could acquire AMD soon

Why people think that would be a good think? It wouldn't be...

 

[costeakai]

We could have a TV with APU built in running Windows 10 or android for Netflix, Hulu, and everything else with a voice search that works right, and can play games and possibly supports a wireless stream to a tablet for cable TV?

a BIG tv with a full windows10 running on an extremely powerful embedded apu (be it carrizo, zen) / skylake would be THE THING

 

[Orion4Tech]

Why people think that would be a good think? It wouldn't be...

Simple, Samsung has a lot of money and generally invests in the development of new technologies.
Also AMD's business is compatible with Samsung and the Korean Company would get a lot of advantages from acquiring AMD: access to advanced graphics IP(enabling them to surpass Qualcomm and get rid of all the patent controversy, Nvidia can't do anything if Samsung uses AMD tech), access to a custom ARM X64 design, access to X86, desktop and server markets, access to embedded custom designs etc. Samsung could integrate a lot of AMD stuff in their own products and create a lot of new products making them probably the most advanced and versatile tech company.

There would be a problem with the x86 license but in the end if AMD looses it Intel will basically become a monopoly and the US government would have to split the company. Also according to the new agreement from 2009 Intel is obligated if AMD is acquired to renegotiate the license in good faith. But I get why Intel would be worried about Samsung, the Koreans have the money, they have the foundries and the manufacturing capacity to go against them and they are simply not used to something like this.

 

[Caring1]

the Coreens have the money.

Are they a sect like The Brethren?

 

[WaroDaBeast]

Also according to the new agreement from 2009 Intel is obligated if AMD is acquired to renegotiate the license in good faith.

For real? That'd change a lot of things regarding a potential AMD buyout.


Off-topic: Are you French?

 

[Aquinus]

Do you think this is an ARM processor?

Do you know how to read?

The AMD Embedded RX-425BB APU combines a high performance x86 CPU with an integrated, discrete-class AMD Radeon R6 graphics processing unit (GPU) in a low-power configuration to minimize heat dissipation constraints and meet demanding energy efficiency requirements.

Also AMD's business is compatible with Samsung and the Korean Company would get a lot of advantages from acquiring AMD: access to advanced graphics IP(enabling them to surpass Qualcomm and get rid of all the patent controversy, Nvidia can't do anything if Samsung uses AMD tech), access to a custom ARM X64 design, access to X86, desktop and server markets, access to embedded custom designs etc. Samsung could integrate a lot of AMD stuff in their own products and create a lot of new products making them probably the most advanced and versatile tech company.

AMD's X86 license was a result of a lawsuit, it can not be transferred if AMD ever gets acquired. It's part of the outcome of the lawsuit with Intel many years ago.