Colorful to Become World's Second Biggest Graphics Card Vendor in 2015: Report

[btarunr]

PRC-based Colorful, which started out as (and continues to be) a vendor of wacky, over-the-top GeForce GTX graphics cards, has surpassed industry stalwarts MSI, ASUS and Gigabyte, in terms of graphics cards shipped worldwide this year, according to industry numbers published by DigiTimes. The report notes that Colorful could become the second largest graphics card maker in terms of shipments by the end of the year, next only to Palit (the current leader in terms of shipments).

Colorful has been clocking an average of 500,000 graphics cards shipped per month, and is projected to have shipped over 5 million cards in 2015. The company has currently outsold ASUS, MSI, Gigabyte, and ZOTAC, all of which are multinationals. Colorful has developed a strong brand-image in the Greater China region, particularly in the mainland. With a brand portfolio that includes Galaxy, Gainward, Point of View, and its own namesake, Palit is the biggest graphics card manufacturer by volume. Colorful's motherboard business is accelerating at a similar rate, and the report notes that the company could become "a very big threat" to ASUS and Gigabyte.



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[buildzoid]

Now if I could actually buy them here in Europe that would be great.

 

[荷兰大母猪]

It is based on Chinese market.

 

[RejZoR]

With China so big, anyone can be a global leader if they only cover their own market...

But all in all, I never had much trust in these "backyard" brands (don't take it literally). Every single time I've heard about Palit, Zotac, Colorful and the likes was meet with problems in construction or stability department. That hardly happens with "better" brands like Gigabyte, ASUS etc.

 

[MrGenius]

It is based on Chinese market.

So it's totally irrelevant...to the rest of the world.

 

[btarunr]

Colorful is trying to enter the US market. Probably stuck at FCC clearances.

But all in all, I never had much trust in these "backyard" brands

We're already review their stuff. http://www.techpowerup.com/reviews/Colorful/iGame_GTX_970/

 

[dj-electric]

if they deliver good products at a good price, sure, why not

 

[qubit]

Who'da thunk it about Colorful? I remember seeing their products years ago and thinking "who are they?" I'd have expected someone like Zotac or MSI would have achieved this. Guess they must be doing something right.

 

[dj-electric]

They market the right kind of ridiculesness for an audiance that is down with it.

 

[Finners]

Always thought Gainward was part of the Palit group not Colorful, Learn something new everyday.

 

[天下无糖]

Yes, absolutely irrelevant.....And even in China colorful is not the good choice for player.

 

[Tatty_Two]

Always thought Gainward was part of the Palit group not Colorful, Learn something new everyday.

Strange, Palit bought Gainward in 2005 for $1 Million, unless they have sold it since.

 

[荷兰大母猪]

Yes, absolutely irrelevant.....And even in China colorful is not the good choice for player.

Why not? It is much better than ASUS or Inno3d or something like that kind of trash.

 

[HumanSmoke]

Always thought Gainward was part of the Palit group not Colorful, Learn something new everyday.

Gainward is part of Palit Microsystems. The article wording doesn't do much to announce the shift in emphasis from Colorful to Palit, but the statement made is true enough.

With a brand portfolio that includes Galaxy, Gainward, Point of View, and its own namesake, Palit is the biggest graphics card manufacturer by volume

In the interest of completeness, ColorFire is Colorful's AMD-centric brand, and the company also manufactures cards for Chaintech

 

[iSkylaker]

When I look for GPU i first look for their design and then the brand. Don't see none of their products appealing to me at all, wonder whats the cause of this.

 

[Tonduluboy]

Not only in china but in ASIA particularly colorful brand out performed other brands, n WHY?

Price at the moment in my location:
Colorful gtx 970 USD$370
ASUS gtx 970 USD$415

Gaming FPS diff BF4 @ 1080
Asus 77 vs colorful 79
Price Diff $45 Asus more expensive

So, why not colorful?

 

[Ja.KooLit]

hhhmmmm..... i neverheard of colorful or colorfire here in korea..... biggest importer here is gigabyte and asus..... sapphire for amd cards. least is msi and zotac..... guess if they get in here, prices of biggest players will fall....

 

[rooivalk]

Who'da thunk it about Colorful? I remember seeing their products years ago and thinking "who are they?" I'd have expected someone like Zotac or MSI would have achieved this. Guess they must be doing something right.

Yeah I remember when Asrock, Biostar and ECS were 'shady' brands, now they're quite successful.

Always thought Gainward was part of the Palit group not Colorful, Learn something new everyday.

That sentence about Gainward is describing Palit, a soon to be competitor for Colorful. It's just bad wording.

 

[LoonyBuck]

I've heard of the name when they announce the Colorful GTX 980 iGame or something, too bad I haven't seen them at all.
Some people said that they're quite good for overclocking but I haven't seen many reviews/tests of that card. Searched around the net, and I can only find news about it, this site(Malaysian by the language of it?) do some oc test of the GTX 980 iGame, and it's not even a complete review like the TPU made here

So, yeah I agree. Completely irrelevant.

 

[R-T-B]

Why not? It is much better than ASUS or Inno3d or something like that kind of trash.

As others said, I think good products deserve to come to the US and european markets. There are some ASUS products I'm surprised got FCC clearance afterall (one of my first gaming machines mobos I found to interfere with my dads radio was an ASUS lol)... but they do have SOME good stuff too...

 

[Bytales]

Now if I could actually buy them here in Europe that would be great.

I was actually looking into buying two 780ti with that hybrid cooling of theirs, unfortunatly none was to be found here in Europe.

If they would become international, it whould have been one of my first choices. Hope they do.

 

[micropage7]

if they deliver good products at a good price, sure, why not

yeah and before this many people never consider it would take the second place

 

[buggalugs]

Not only in china but in ASIA particularly colorful brand out performed other brands, n WHY?

Price at the moment in my location:
Colorful gtx 970 USD$370
ASUS gtx 970 USD$415

Gaming FPS diff BF4 @ 1080
Asus 77 vs colorful 79
Price Diff $45 Asus more expensive

So, why not colorful?

There are reasons. Better cooler, quieter fan noise, better after sales support like bios updates, better software for overclocking and support etc, 3 year warranty vs 1 or 2 years for cheaper brands, better/faster RMA repair service, Asus/Gigabyte might be a 2-4 weeks for repair, cheaper brands might be 8 weeks or longer.

Lots of reasons, then there have been suggestions of cheaper materials, poor quality solder etc. I remember a thread with lots of cheap Inno3D NVidia cards blowing up.

I'm not saying colorful cards are bad, I don't have any experience with them, but some other cheaper brands like Inno3D are cheaper for reasons above.

I think some Chinese don't like Asus or Gigabyte just because they are Taiwanese company,( even though they are made in China) some Chinese people like to support Chinese company and Chinese like cheap things lol.

 

[Vayra86]

Many of the above reasons are in no way identifiable though in the current market.

The price battle is based much more on image and marketing than actual service or quality products. Consider all the ASUS product lines for example. The amount of marketing BS in those lines knows no bounds and the customer pays for a little red RoG logo, nothing else.

Similarly we see (again looking at you ASUS) failing cooling solutions on cards; bluntly put, they just slapped an old cooler on a new R9 and expect it to perform the same, while heatpipes don't even touch the gpu anymore.

So yeah. 'Reasons'. What basically happens the vast majority of companies just attain themselves a fanbase of stupid+lazy customers and then start launching overpriced product lines to satisfy the sheep. Colorful just hasn't done that so they can keep the cost lower. Less marketing mostly, saving money allowing them to launch cheaper products of similar quality. Gigabyte does this too, to a certain extent. EVGA and MSI have added services and warranties that they market actively. Oh, yeah, that is the same EVGA that blundered with the GTX 970 cooling solution and compromising its quality. Just goes to show that you can't trust anyone really, regardless of warranty claims or 'expected quality'.

 

[de.das.dude]

Who now?