So, the price tag associated with this particular product indicates nothing about the final price tag. When you ship something like this you do the replacement value of the goods+20%. As this is a one-off process, and the goods are theoretically having a setup and confirmation run just for this part, the value will be huge. You've got setup time, operator time, development time, etc... Combine this with a limited engineering sample of the HBM2 memory, and you've got an astronomically priced one-off card. This is why people don't commission custom GPUs.
As far as performance, I'd settle for a 50% performance improvement with a much smaller cooling budget. Nvidia has done well with their recent offerings, but not having GDDR5 and actually running these cards cooler would allow for either less power draw (can you say gaming rig on more often?), or a smaller size allowing for amazing performance.
Cynic inside me also has one question. Is the cited 60-90% improvement raw compute, or improvements based around DX12 mathematics. Given this is basically FUD, we'll only find out next year. Set anticipation to reasonable...
Edit:
Tripping speed-traps already? Sounds like this is gonna be one fast processor!! ba bum tss!!
Seriously though, goodbye 28nm, you shall not be missed, about time we moved to a smaller process
I can see the sentiment, but heartily disagree. 28nm has had some amazing times, due in no small part to not leaving in a reasonable fashion. We've seen the 6xx, 7xx, and 9xx series (arguably the 9xx is the best DX11 will be getting) from Nvidia. We've seen the 7xxx, 2xx, and 3xx series from AMD (arguably the cards that made bitcoin famous/infamous). 28nm is something really worth celebrating.
That said, it's time for 16/14nm. Good lord, do we need a change.
Surprisingly though, think back on zombie processes. There are still parts built on the 45nm process, SB-e was 32nm with a 65nm PCH, and even the flagship PCH of Intel (Z170) is built on the 22nm lithographic process (CPUs really are the exception to the rule that low cost processes drive silicon adoption, but somebody has to be the trailblazer).