nice too bad the price never match ... a 980Ti is 829chf (818$ ~ ) for a Arctic storm or even 912chf (900$ ~ ) for the MSI lightning
so ... actually a 980Ti for me cost closer to a Titan X's msrp than anything else (don't worry the Titan X is also overpriced as f*** where i am ... the +300 you find over a 980Ti msrp you find it also on a Titan X )
currently ... at the 980Ti msrp we have .... the 980
and the Fury X is now slightly above a 980 price but around 100chf to 200chf under a 980Ti (for the most expensive one ofc ... the cheapest one are around 300 to 400chf less than a 980Ti ) again situational ... but surely not 620$ Fury X and 680$ 980Ti
funny ... in the end AMD is cheaper and nvidia is more expensive where i live
does that mean that a Fury X is now, a better choice than a 980Ti ? well to me it does ... it perform similarly at stock only 14% slower than a factory OC 980Ti at 4K (19% slower at 1080p well i would not call that crushing the opposition )
another positive point is: if i try to sell my 980 i can get a price close to a "bnib" that would cover a Fury X and even yield me a bonus ... tho for 15% more it's not totally worth it (still better than paying 270chf more for getting a 980Ti and getting +30%~ , well 29% at 1080p and 34% at 4K)