They are not that expensive compared to their desktop counterparts. Even so this can be a chance to expand its market, instead of a full box getting a smaller box with a mxm gpu sounds good.
care to do your research first?
MXM 970M - $690 (GBP>USD)
MSI GTX970 - $415 (GBP>USD) - average retail price for a 970
(Desktop equivalent to a 970M is a 960 or something inbetween a 760 & 770 - Even worse if you think that a 960 retails here for $244 - thats a huge difference in price)
MXM 980M - $795 (GBP>USD)
MSI GTX 980 - $617 (GBP>USD) - average retail price for a 980
(Desktop equivalent to a 980M is said to be about a GTX770 which retails for $374 - thats a huge difference in price)
What i would class as
'not that expensive...' is a difference between $5-10 - $15 at a stretch even. But as you can see here
'not that expensive....' is actually in excess of $150. When youre paying close to if not over $200 compared to their desktop counterparts Its bloody expensive.
And even if they were you currently cant get MXM cards off some of the bigger retailers out there. The only place where i could really find them was on ebay but I have heard of people calling up some of the big boutique laptop makers out there and asking if they would sell them just the MXM card for an upgrade instead of an entire laptop, And they are under no obligation to grant your request.