If this is a reason to boycott Nvidia then there have been dozens of better reasons for several years now to boycott Nvidia. Even in the last few years we've had GameWorks causing issues on AMD systems and older Nvidia cards, refusal to support FreeSync (now an optional part of the DisplayPort 1.2a/1.3 spec) in order to sell G-Sync monitors, disabling mobile GPU overclocking with a driver update, 970 "3.5GB", "1060" 3GB, no SLI on 1060, removal of 3/4 way SLI, and $50-$100 upcharge for reference "Founder's Edition" cards.
After owning a g sync monitor, i sold it to get a freesync one, and im never going to use nvidia cards again. THey greedy bastards, and they wont have my money. 1300 EUR Titan X is the perfect greediness example.